{"id":705353,"date":"2026-01-19T01:02:12","date_gmt":"2026-01-19T01:02:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/705353\/"},"modified":"2026-01-19T01:02:12","modified_gmt":"2026-01-19T01:02:12","slug":"googles-gmail-decision-why-you-need-a-new-email-address-now","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/705353\/","title":{"rendered":"Google\u2019s Gmail Decision\u2014Why You Need A New Email Address Now"},"content":{"rendered":"<p><img decoding=\"async\" class=\" top-image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/01\/1768784532_547_0x0.jpg\" alt=\"Gmail app.\" data-height=\"1823\" data-width=\"2476\" fetchpriority=\"high\" style=\"position:absolute;top:0\"\/><\/p>\n<p>Do not miss this critical update.<\/p>\n<p>dpa\/picture alliance via Getty Images<\/p>\n<p>Updated on Jan. 18 with a new warning for Gmail users as an attack is confirmed underway, tricking users into changing their email addresses to hijack accounts.<\/p>\n<p>Google has just <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2026\/01\/08\/google-changes-gmail-after-20-years-2-billion-users-must-now-decide\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/zakdoffman\/2026\/01\/08\/google-changes-gmail-after-20-years-2-billion-users-must-now-decide\/\" target=\"_self\" aria-label=\"changed Gmail\" rel=\"nofollow noopener\">changed Gmail<\/a> after twenty years. In among countless AI upgrades \u2014 including \u201cpersonalized AI\u201d that gives Gemini access to all your data in <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2026\/01\/14\/google-confirms-new-upgrade-choice-for-millions-of-gmail-users\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/zakdoffman\/2026\/01\/14\/google-confirms-new-upgrade-choice-for-millions-of-gmail-users\/\" target=\"_self\" aria-label=\"Gmail, Photos and more\" rel=\"nofollow noopener\">Gmail, Photos and more<\/a>, comes a surprising decision. You can now <a class=\"color-link\" href=\"https:\/\/support.google.com\/accounts\/answer\/19870#bc\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/support.google.com\/accounts\/answer\/19870#bc\" aria-label=\"change your primary Gmail address\">change your primary Gmail address<\/a> for the first time ever. You shouldn\u2019t hesitate to do so.<\/p>\n<p>This new option is good \u2014 but it\u2019s not perfect. And per <a class=\"color-link\" href=\"https:\/\/9to5google.com\/how-to-change-your-gmail-email-address\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/9to5google.com\/how-to-change-your-gmail-email-address\/\" aria-label=\"9to5Google\">9to5Google<\/a>, \u201cGoogle also notes this can only be done once every 12 months, up to 3 times, so make this one count.\u201d<\/p>\n<p><a class=\"embed-base color-body color-body-border link-embed embed-3\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2026\/01\/18\/new-chrome-update-deletes-googles-ai-data-on-your-device\/\" target=\"_blank\" aria-label=\"New Chrome Update Deletes Google\u2019s AI On Your Device\" data-ga-track=\"forbesEmbedly:https:\/\/www.forbes.com\/sites\/zakdoffman\/2026\/01\/18\/new-chrome-update-deletes-googles-ai-data-on-your-device\/\" rel=\"nofollow noopener\">ForbesNew Chrome Update Deletes Google\u2019s AI On Your DeviceBy Zak Doffman<\/a><\/p>\n<p>Yes, you should change your email address. But only as the first part of a two-part strategy. It\u2019s an opportunity to freshen your digital footprint. Change the address in Gmail and then change the email address in all your key accounts to the new one. <\/p>\n<p>If you do that fully, you isolate the old address to accounts you no longer or rarely use and databases beloved of marketeers and breaches beloved of fraudsters.<\/p>\n<p>At least for now.<\/p>\n<p>You will then have options to filter emails sent to the old address, deprioritizing if not ignoring all that traffic. Google does a good job of filtering spam and scams. But it\u2019s not good enough to relax your guard. Too much still gets through.<\/p>\n<p>What you really need \u2014 arguably more than this change \u2014 is the promised but as yet undelivered <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2024\/11\/18\/googles-update-decision-this-completely-changes-gmail-on-your-phone\/?streamIndex=0\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/zakdoffman\/2024\/11\/18\/googles-update-decision-this-completely-changes-gmail-on-your-phone\/?streamIndex=0\" target=\"_self\" aria-label=\"shielded email\" rel=\"nofollow noopener\">shielded email<\/a> update to Gmail. That gives you the option to provide temporary, throw-away aliases at the tap or click of a button when asked for your email address. That update alongside the Gmail address change update would be perfect.<\/p>\n<p>Google has just <a class=\"color-link\" href=\"https:\/\/support.google.com\/accounts\/answer\/19870#bc\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/support.google.com\/accounts\/answer\/19870#bc\" aria-label=\"told\">told<\/a> users eagerly awaiting this address change update that \u201cthe ability to change your Google Account email is gradually rolling out to all users and this option may not be available to you yet.\u201d So, don\u2019t be alarmed if you don\u2019t see it yet.<\/p>\n<p>Email needs a rethink. For decades we have given away our primary email addresses to almost anyone that asks without much thought. And yet we use those same addresses as the unique identifier to most accounts and services as well. This a welcome opportunity to tidy up your digital footprint \u2014 don\u2019t waste it. <\/p>\n<p>Meanwhile, a timely new warning has just been issued for Gmail users, as attackers are caught using the new address change feature as a lure to attack and hijack accounts. <\/p>\n<p>Security researchers <a class=\"color-link\" href=\"https:\/\/seczine.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/seczine.com\/\" aria-label=\"warn\">warn<\/a> that \u201ccybercriminals have begun exploiting a forthcoming address\u2011change functionality. By sending fabricated \u2018address\u2011change confirmation\u2019 emails, they bypass spam filters because the messages appear to be system\u2011generated notifications.\u201d This leverages all the news coverage to trick users into engaging.<\/p>\n<p><a class=\"embed-base color-body color-body-border link-embed embed-4\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2026\/01\/16\/grok-has-taken-over-elon-musks-x-one-click-stops-it\/\" target=\"_blank\" aria-label=\"Grok Has Taken Over Elon Musk\u2019s X\u2014One Click Stops It\" data-ga-track=\"forbesEmbedly:https:\/\/www.forbes.com\/sites\/zakdoffman\/2026\/01\/16\/grok-has-taken-over-elon-musks-x-one-click-stops-it\/\" rel=\"nofollow noopener\">ForbesGrok Has Taken Over Elon Musk\u2019s X\u2014One Click Stops ItBy Zak Doffman<\/a><\/p>\n<p>The new messages are AI generated and personalized. \u201cThe content is so realistic that users often cannot distinguish it from genuine communications.\u201d This may come at you by email, but it also may be sent via a WhatsApp message with a link.<\/p>\n<p>You must never log into your Google account via any form of link, whoever it seems sent that to you. Always access your account the usual way. You must also add two-step verification (an authenticator app not SMS) and a passkey to your account. You can change your Gmail address directly within your account settings when enabled.<\/p>\n","protected":false},"excerpt":{"rendered":"Do not miss this critical update. dpa\/picture alliance via Getty Images Updated on Jan. 18 with a new&hellip;\n","protected":false},"author":2,"featured_media":705354,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[24779,636,24781,185246,87770,211803,211805,211804,632,53,16,15],"class_list":["post-705353","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gmail-attack","tag-gmail-gemini","tag-gmail-hack","tag-gmail-hacker","tag-gmail-new-account","tag-gmail-new-email-address","tag-gmail-password-breach","tag-gmail-security-breach","tag-gmail-warning","tag-technology","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115919070467145642","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/705353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=705353"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/705353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/705354"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=705353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=705353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=705353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}