{"id":706820,"date":"2026-01-19T17:36:14","date_gmt":"2026-01-19T17:36:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/706820\/"},"modified":"2026-01-19T17:36:14","modified_gmt":"2026-01-19T17:36:14","slug":"national-chain-set-to-take-over-bar-next-to-famous-welsh-beach","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/706820\/","title":{"rendered":"National chain set to take over bar next to famous Welsh beach"},"content":{"rendered":"

Hospitality company Loungers has applied for signage at the former Salty’s Beach Bar location in TenbyRobert Harries<\/strong><\/a> Senior Reporter, Bruce Sinclair<\/strong> and Local Democracy Reporter<\/strong><\/p>\n

15:53, 19 Jan 2026<\/p>\n

\"People<\/p>\n

Loungers UK wants to open a new bar in Tenby (Image: Antony Potts)<\/p>\n

A national bar and restaurant chain is hoping to shortly expand its Wales-wide footprint by opening a new venue right next to one of the most popular and best beaches in the country.<\/p>\n

Loungers, established in 2002, operates family-oriented ‘Lounge’ caf\u00e9 bars throughout the UK. The company has several establishments across Wales including in Cardiff<\/a>, Swansea<\/a>, Haverfordwest, Neath, and Newport<\/a>. In 2019 the company took over the centuries-old former courthouse building in the centre of Carmarthen<\/a> and opened Cofio Lounge.<\/p>\n

Now, the chain wants to open another Welsh venue right next to the sand in Tenby. Read the biggest stories in Wales first by signing up to our daily newsletter<\/a>.<\/p>\n

In a submission made to Pembrokeshire<\/a> Coast National Park Bristol-headquartered Loungers UK Limited, via agent Richard Pedlar Architects, is requesting consent for the fitting of fresh fascia signage and a new totem sign incorporating a menu board at what was Salty’s Beach Bar and Restaurant next to Tenby’s South Beach.<\/p>\n

Drawings accompanying the signage submission display the Loungers branding featuring the name Lansio Lounge in the company’s distinctive typeface, with Lansio meaning ‘launch’ when translated from Welsh.<\/p>\n

Salty’s Beach Bar and Restaurant confirmed it was closing down earlier this month<\/a>.<\/p>\n

\"Inside<\/p>\n

Inside a typical Loungers bar (Image: PAUL GILLIS \/ Reach PLC)<\/p>\n

The Loungers submission relates solely to signage with any Lounge restaurant proposal unlikely to require consent given the existing premises operated a comparable business, eliminating the necessity for a change of use submission.<\/p>\n

Tenby Town Council is advocating approval for the signage yet the park’s buildings conservation officer Rob Scourfield is advising rejection of the proposals within the town’s conservation area.<\/p>\n

“Section 160 of the Historic Environment (Wales<\/a>) Act requires that when considering planning applications special attention must be paid to the desirability of preserving or enhancing the character or appearance of the area,” he said.<\/p>\n

“As a rule of thumb we have not allowed internally illuminated signage within the conservation area despite pressure to do so.<\/p>\n

“The employment of discrete externally-lit signage would be preferable \u2013 as submitted, however, the proposal will have an adverse impact on the character and appearance of the conservation area.”<\/p>\n

Loungers UK Limited has been asked to comment on the proposals and its plans for the Tenby venue.<\/p>\n

The application will be examined at a subsequent date.<\/p>\n

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