Mayfield<\/a> decided to go down opposing career paths when they left school. But their enterprising minds have brought them together with the creation of their app, Fit-Match.<\/p>\nThe pair spotted a gap in the market in the fitness industry with both providers and users not able to access a one-stop-shop for their health needs. Ethan realised there was an opportunity to create something that would bring local fitness products together in one place.<\/p>\n
Fit-Match aims to pull local PT services, running groups and other fitness activities in one spot so users are able to find exactly what they are looking for. That is where Adam came in with his software development skills to produce the tech they needed.<\/p>\n
\u201cThat entrepreneurial drive has always been there for both of us,\u201d Adam said. \u201cSince high school, I\u2019ve run a drone photography and web design business.<\/p>\n
\u201cDuring the lockdown, when gym equipment was impossible to find, we teamed up to manufacture and sell concrete weight plates to the local community.<\/p>\n
\u201cEven back in early high school, Ethan was the go to guy for sweets as he\u2019d resell stock he had bought in town to classmates. It\u2019s definitely in our DNA.\u201d<\/p>\n
Their concept aims to streamline the way people find what they need for their fitness journey locally. This has led to them building up the app with independent service providers such as PTs and local gyms in mind.<\/p>\n
\u201cIt was a perfect storm of our two worlds colliding.,\u201d Adam continued. \u201cI wanted a project to push my software development skills, while Ethan was working in the fitness industry and seeing massive gaps in the market.<\/p>\n
\u201cWe realized there wasn’t a streamlined way for people to find exactly what they needed locally. Over the last year, that initial spark has evolved into the platform Fit-Match is today.<\/p>\n
\u201cFor the user, it\u2019s about accessibility and discovery. You can download the app and instantly see every fitness option around you for free\u2014from local running clubs to specialized gyms.<\/p>\n
\u201cFor fitness professionals, it\u2019s a game-changer. Many PTs are brilliant at what they do but struggle with the \u2018business\u2019 side like marketing and lead generation. Fit-Match acts as a one-stop shop for them to advertise and manage their growth, letting them focus on what they do best: getting people fit.<\/p>\n
\u201cWe\u2019ve both always shared the goal of building something of our own. We wanted a challenge that went beyond the 9-to-5, so when we identified this gap in the fitness market, we knew it was the right time to take the leap.<\/p>\n
\u201cI handle the technical side, building the architecture and the app itself. Whereas Ethan leads the way on market research and marketing strategy, ensuring the platform actually meets the needs of the fitness community.<\/p>\n
\u201cThe learning curve has been steep. Even with six years of experience as a software engineer, building a full-scale app from the ground up on your own is a different beast.<\/p>\n
\u201cBeyond the technical side, the biggest challenge has been \u2018feature creep.\u2019 We have huge dreams for what Fit-Match could become, but we had to learn the discipline of deciding what is essential for Day One versus what we can build toward in the future.<\/p>\n
\u201cCurrently, we are focused on growing Fit-Match alongside our existing careers. We\u2019re both young and ambitious, so we see this as a way to \u2018double down on our professional growth\u2014building our careers while simultaneously scaling Fit-Match.\u201d<\/p>\n
The launch of the app has been a success, with around 30 fitness professionals in the Edinburgh area signing up for the app. Adam detailed how the app has been \u2018validated\u2019 with \u2018excitement\u2019 from those professionals.<\/p>\n
Despite the relatively wrinkle free launch, the duo have still had to overcome the usual brotherly disagreements.<\/p>\n
\u201cWorking together has been a great experience, though it definitely has its \u2018interesting\u2019 moments,\u201d Adam said. \u201cWe don\u2019t always see eye-to-eye on every feature or design choice, but we\u2019ve learned how to debate an idea and reach a consensus that\u2019s best for the business.<\/p>\n
\u201cBut the most important thing we\u2019ve done is set boundaries; we make sure we still hang out as brothers without letting \u2018business talk\u2019 take over our entire relationship.<\/p>\n
\u201cThe support from those around us has also been overwhelming. Friends, family, and even colleagues have been our biggest advocates, sharing the idea and connecting us with the right people.<\/p>\n
\u201cOur family has been particularly hands-on, acting as our first \u2018beta testers\u2019 and giving us the honest feedback we needed during development.\u201d<\/p>\n
You can learn more about Fit-Match through their website here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"They want to change the world of Edinburgh fitness. 11:31, 20 Jan 2026Updated 16:55, 22 Jan 2026 Two…\n","protected":false},"author":2,"featured_media":714435,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8816],"tags":[748,51,1102,4884,131662,712,16,15],"class_list":{"0":"post-714434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-edinburgh","8":"tag-britain","9":"tag-business","10":"tag-edinburgh","11":"tag-great-britain","12":"tag-midlothian","13":"tag-scotland","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/714434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=714434"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/714434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/714435"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=714434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=714434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=714434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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