{"id":723395,"date":"2026-01-27T04:39:11","date_gmt":"2026-01-27T04:39:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/723395\/"},"modified":"2026-01-27T04:39:11","modified_gmt":"2026-01-27T04:39:11","slug":"manchester-united-stadium-plan-set-to-get-200m-boost","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/723395\/","title":{"rendered":"Manchester United stadium plan set to get \u00a3200m boost"},"content":{"rendered":"<p>\t\t\tTuesday 27 January 2026 1:11 am<br \/>\n\t\t\t\t\t\u00a0|\u00a0\u00a0Updated:\u00a0<\/p>\n<p>\t\t\tMonday 26 January 2026 4:45 pm\n\t<\/p>\n<p>\t\t\tShare<\/p>\n<ul>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tFacebook\t\t\t\t\t\tShare on Facebook\n\t\t\t\t<\/li>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tX\t\t\t\t\t\tShare on Twitter\n\t\t\t\t<\/li>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tLinkedIn\t\t\t\t\t\tShare on LinkedIn\n\t\t\t\t<\/li>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tWhatsApp\t\t\t\t\t\tShare on WhatsApp\n\t\t\t\t<\/li>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tEmail\t\t\t\t\t\tShare on Email\n\t\t\t\t<\/li>\n<\/ul>\n<p><img width=\"742\" height=\"495\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/01\/Foster-Partners-1-e1769442047913.jpg\" class=\"media \" alt=\"Foster Partners architectural design showcasing innovative sustainable building features and modern urban planning elements\" fetchpriority=\"high\" loading=\"eager\" decoding=\"sync\"  \/>\t\tManchester United could earn \u00a3200m from selling their New Trafford naming rights\t<\/p>\n<p>Manchester United could earn \u00a3200m from selling the naming rights to their new stadium, according to a new report.<\/p>\n<p>Manchester United\u2019s <a href=\"https:\/\/www.cityam.com\/manchester-united-stadium-plans-move-into-next-phase\/\" target=\"_blank\" rel=\"noopener noreferrer\">100,000-seater plan for a project<\/a> dubbed New Trafford, adjacent to the iconic but crumbling Old Trafford, would create the biggest stadium in Britain and command a premium naming rights price.<\/p>\n<p>Research by industry title The Sponsor, exclusively shared with City AM, estimates that the build \u2013 which Manchester United co-owner Sir Jim Ratcliffe is seeking to finance with both private and public money \u2013 could see New Trafford fetch \u00a3200m over a 10-year period.<\/p>\n<p>\u201cManchester United\u2019s current sponsorship value is underpinned by an exceptional global fanbase and one of the strongest reputations in world sport, but it is constrained by ageing infrastructure and inconsistent on-pitch performance,\u201d said <a href=\"https:\/\/www.thesponsor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Sponsor\u2019s Sean Connell<\/a>.<\/p>\n<p>\u201cA completed New Trafford would change that equation. At the proposed scale, it would be one of Europe\u2019s largest sporting venues and, if delivered with modern, environmentally responsible infrastructure, a cultural landmark for the north of England.\u201d<\/p>\n<p>\t\tManchester United face lift <\/p>\n<p>A number of Premier League stadiums have struck naming rights deals, including Manchester City and Arsenal with airlines Etihad and Emirates. Elsewhere Everton\u2019s new ground is sponsored by law firm Hill Dickinson and Brighton and Bournemouth\u2019s arenas are sponsored by American Express and Vitality.<\/p>\n<p><a href=\"https:\/\/www.cityam.com\/premier-league-stadiums-inside-footballs-grandstand-revolution\/\" target=\"_blank\" rel=\"noopener noreferrer\">Other top-flight stadiums, such as those home to West Ham United and Tottenham Hotspur<\/a>, have struggled to attract sponsors, but New Trafford would be one of sport\u2019s crown jewels.<\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/ruben-amorim-sacked-20m-cost-of-manchester-uniteds-failed-experiment\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ruben Amorim sacked: \u00a320m cost of Manchester United\u2019s failed experiment<\/a><\/p>\n<p>Connell added: \u201cIts ability to operate as a multi-use entertainment venue, hosting elite football alongside major live music and cultural events, significantly expands the commercial audience for a naming rights partner.\u201d<\/p>\n<p>Manchester United could expect to generate at least \u00a315m a year in naming rights regardless of results but rising to \u00a320m should their on-field fortunes improve.<\/p>\n<p>\u201cIf the club can fix the football and return to regular European competition, the naming rights value of a \u2018New Trafford\u2019 could be even higher,\u201d he said.<\/p>\n<p>It comes as The Sponsor\u2019s fair market valuation index for European stadiums saw LaLiga duo Real Madrid and Barcelona sit at its summit ahead of Bayern Munich and Arsenal.\u00a0<\/p>\n<p>Real Madrid\u2019s Bernabeu does not have a naming rights partner despite being valued at \u00a318.4m per season, but Spotify, Allianz and Emirates sponsor Barcelona, Bayern Munich and Arsenal.<\/p>\n<p>Stadium naming rights deals do not automatically mean brand representation for all home games, however. In the Champions League, where Manchester United will look to play next season, Manchester City\u2019s Etihad Stadium becomes the City of Manchester Stadium and Arsenal\u2019s Emirates is known as the Arsenal Stadium.<\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/manchester-united-owner-ratcliffe-cuts-asking-price-in-bid-to-offload-club\/\" target=\"_blank\" rel=\"noopener noreferrer\">Manchester United owner Ratcliffe cuts asking price in bid to offload club<\/a><\/p>\n<p>\t\tSimilarly tagged content: <\/p>\n<p>\t\t\tSections\t\t<\/p>\n<p>\t\t\tCategories\t\t<\/p>\n<p>\t\t\tPeople &amp; Organisations\t\t<\/p>\n<p>\t\t\tRelated Topics\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Tuesday 27 January 2026 1:11 am \u00a0|\u00a0\u00a0Updated:\u00a0 Monday 26 January 2026 4:45 pm Share Facebook Share on Facebook&hellip;\n","protected":false},"author":2,"featured_media":723396,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8813],"tags":[748,51,393,94,4884,2465,98,215702,12,36241,101,206920,93,131586,16,15],"class_list":{"0":"post-723395","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-manchester","8":"tag-britain","9":"tag-business","10":"tag-england","11":"tag-football","12":"tag-great-britain","13":"tag-manchester","14":"tag-manchester-united","15":"tag-new-trafford","16":"tag-news","17":"tag-old-trafford","18":"tag-premier-league","19":"tag-premier-league-football","20":"tag-sport","21":"tag-sport-business","22":"tag-uk","23":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115965222181294569","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/723395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=723395"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/723395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/723396"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=723395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=723395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=723395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}