{"id":725502,"date":"2026-01-28T03:18:41","date_gmt":"2026-01-28T03:18:41","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/725502\/"},"modified":"2026-01-28T03:18:41","modified_gmt":"2026-01-28T03:18:41","slug":"easyjet-misled-customers-with-baggage-price-claim","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/725502\/","title":{"rendered":"EasyJet &#8216;misled&#8217; customers with baggage price claim"},"content":{"rendered":"<p>The Advertising Standards Authority says there was &#8220;insufficient evidence&#8221; that the price was available across a range of flight routes and dates<a class=\"AuthorLink_author-link__rg5qj\" data-tmdatatrack=\"author\" data-testid=\"byline-author\" href=\"https:\/\/www.liverpoolecho.co.uk\/authors\/sophie-mccoid\/\" target=\"_blank\" rel=\"noopener\"><strong class=\"Strong_strong__e2x35\">Sophie McCoid<\/strong><\/a> and <strong class=\"Strong_strong__e2x35 __className_88bb3d\">Neil Lancefield Press Association Transport Correspondent<\/strong><\/p>\n<p>00:01, 28 Jan 2026<\/p>\n<p><img decoding=\"async\" alt=\"EasyJet's claim that the cost of adding large cabin bags to flight bookings was &quot;from \u00a35.99&quot; has been deemed &quot;misleading&quot; by a regulator\" loading=\"eager\"  src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/01\/0_EasyJet-AI.jpg\" \/><\/p>\n<p aria-label=\"EasyJet's claim that the cost of adding large cabin bags to flight bookings was &quot;from \u00a35.99&quot; has been deemed &quot;misleading&quot; by a regulator\" class=\"ImageCaption_caption-title__ccyQU\" data-testid=\"caption-title\">EasyJet&#8217;s claim that the cost of adding large cabin bags to flight bookings was &#8220;from \u00a35.99&#8221; has been deemed &#8220;misleading&#8221; by a regulator(Image: PA)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">EasyJet&#8217;s claim that the cost of adding large cabin bags to flight bookings was &#8220;from \u00a35.99&#8221; has been deemed &#8220;misleading&#8221; by a regulator. The Advertising Standards Authority (ASA) determined there was &#8220;insufficient evidence&#8221; that the price was available &#8220;across a range of flight routes and dates&#8221;.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The watchdog has banned<a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/travel\/luggage-rules-airlines-2026-including-33201235\" rel=\"follow noopener\" tabindex=\"0\" target=\"_self\"> the airline<\/a> from using the phrase in marketing materials and instructed it to ensure that future &#8220;from&#8221; prices for large cabin bags have the lowest price available &#8220;across a significant proportion of flights&#8221;.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Large cabin bags are designed to fit in overhead compartments <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/news\/uk-world-news\/easyjet-flight-grounded-police-called-33166132\" rel=\"follow noopener\" tabindex=\"0\" target=\"_self\">on aircraft.<\/a><\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Most budget airlines impose additional charges on passengers for travelling with one of these bags.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\"><a aria-label=\"EasyJetLink opens in a new tab.\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/all-about\/easyjet\" rel=\"follow noopener\" tabindex=\"0\" target=\"_blank\">EasyJet<\/a> told the regulator that its advertised price was accurate and obtainable on various routes, though prices fluctuated based on factors including availability, demand and operational costs.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\"><a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/news\/liverpool-news\/easyjet-flight-sent-back-liverpool-33065490\" rel=\"follow noopener\" tabindex=\"0\" target=\"_self\">The airline <\/a>added that the actual price for a specific booking was clearly shown before purchase to maintain transparency.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The ASA&#8217;s decision regarding easyJet comes after an investigation by consumer organisation Which? discovered the price for adding a large cabin bag exceeded \u00a35.99 on all 520 easyJet flights examined.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The cheapest price identified was \u00a323.49 whilst the average stood at \u00a330.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Rory Boland, editor of Which? Travel magazine, said: &#8220;It&#8217;s frankly astonishing that airlines think they can ignore the rules and mislead customers with unattainable prices, so it&#8217;s absolutely right that the ASA has made this ruling against easyJet as a result of our complaint.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;Our recent investigation found that there is a culture of airlines using low headline fares \u2013 then charging exorbitant prices on top to take a standard cabin bag.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;The easyJet cabin bag prices we collected were typically five times as much as the &#8216;from \u00a35.99&#8217; it claimed.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;When booking a trip, customers should consider choosing an airline without cabin bag add-ons as it may work out cheaper.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">EasyJet has been contacted for comment.<\/p>\n","protected":false},"excerpt":{"rendered":"The Advertising Standards Authority says there was &#8220;insufficient evidence&#8221; that the price was available across a range of&hellip;\n","protected":false},"author":2,"featured_media":725503,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8815],"tags":[748,1011,393,4884,179,16,15],"class_list":{"0":"post-725502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-liverpool","8":"tag-britain","9":"tag-easyjet","10":"tag-england","11":"tag-great-britain","12":"tag-liverpool","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115970565971027580","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/725502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=725502"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/725502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/725503"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=725502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=725502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=725502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}