{"id":726502,"date":"2026-01-28T14:30:17","date_gmt":"2026-01-28T14:30:17","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/726502\/"},"modified":"2026-01-28T14:30:17","modified_gmt":"2026-01-28T14:30:17","slug":"brokers-in-wales-and-the-south-expect-to-write-more-business-in-2026-says-primis-mortgage-finance-gazette","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/726502\/","title":{"rendered":"Brokers in Wales and the South expect to write more business in 2026, says Primis \u2013 Mortgage Finance Gazette"},"content":{"rendered":"<p>Primis brokers in Wales and the South are upbeat about prospects for 2026, with 79% expecting to write more business this year than last.<\/p>\n<p>\t\t\t <img width=\"620\" height=\"330\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/01\/webinar-online-workshop-620x330.jpg\" class=\"attachment-slider-large size-slider-large wp-post-image\" decoding=\"async\" fetchpriority=\"high\"   alt=\"webinar-online-workshop-620x330.jpg\"\/> <\/p>\n<p>Data collected by Primis found that 69% of brokers in Wales and the South West expect to write greater volumes in 2026 compared to 2025, a figure that rises to 90% among brokers in the South East.<\/p>\n<p>Overall confidence is even greater in protection, with 82% of all respondents anticipating they will write more business this year, increasing to 89% among brokers specifically in Wales and the South West.<\/p>\n<p>In total, 15% of respondents expect volumes to hold steady, while 4% expect to write less.<\/p>\n<p>Meanwhile, 66% of brokers described themselves as either \u2018optimistic\u2019 or \u2018somewhat optimistic\u2019 about the prospects for their business over the next 12 months, rising to 71% for respondents in Wales and the South West.<\/p>\n<p>However, while upbeat overall, 36% of brokers listed economic uncertainty and 32% named customer affordability as the two biggest headwinds they may face this year.<\/p>\n<p>With an estimated 1.8 million fixed rate loans expiring in 2026, 57% of total respondents said the remortgage market represents the biggest opportunity in the coming months.<\/p>\n<p>This was followed by income protection, which 20% of brokers in the South East identified as the biggest opportunity, compared with 11% in Wales and the South West.<\/p>\n<p>Of total respondents, 12% saw first-time buyers as the biggest opportunity, followed by 4% for both buy-to-let and specialist mortgages, 3% named home movers, and 2% or lower said insurance and critical illness cover.<\/p>\n<p>Despite industry concern over the Financial Conduct Authority\u2019s removal of the \u2018advice trigger\u2019, 71% of brokers surveyed say they are not worried about a potential rise in non-advised sales.<\/p>\n<p>Elsewhere, the majority of brokers anticipate rates will fall in 2026, with 70% predicting cuts of 25 to 50 basis points and a further 22% expecting reductions of 51 to 100 basis points. And only 5% believe rates will remain unchanged.<\/p>\n<p>LSL Financial Services sales director Neil Hoare says: \u201cThese findings show a positive mood among brokers in Wales and the South of England. After several years of higher rates, weaker affordability and subdued activity, there is now a growing sense that the market is turning a corner.\u201d<\/p>\n<p>\u201cBrokers are seeing improving affordability, a large volume of fixed-rate mortgages coming up for renewal and a steady return of buyer confidence, all of which is feeding into a much more positive outlook for 2026.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Primis brokers in Wales and the South are upbeat about prospects for 2026, with 79% expecting to write&hellip;\n","protected":false},"author":2,"featured_media":726503,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5010],"tags":[748,73961,4884,216309,16,15,1764],"class_list":{"0":"post-726502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wales","8":"tag-britain","9":"tag-brokers","10":"tag-great-britain","11":"tag-primis","12":"tag-uk","13":"tag-united-kingdom","14":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115973208515233114","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/726502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=726502"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/726502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/726503"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=726502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=726502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=726502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}