{"id":727326,"date":"2026-01-28T23:20:11","date_gmt":"2026-01-28T23:20:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/727326\/"},"modified":"2026-01-28T23:20:11","modified_gmt":"2026-01-28T23:20:11","slug":"a-post-acquired-percentil-expands-to-amazon-spain-as-mysize-subsidiary","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/727326\/","title":{"rendered":"A Post-Acquired Percentil Expands to Amazon Spain as MySize Subsidiary"},"content":{"rendered":"

\n\tMySize<\/a> has brought its new subsidiary Percentil<\/a>\u2014the Israeli retail-tech company\u2019s latest acquisition, which is a European managed marketplace for buying and selling used clothing\u2014to the mail-ordered masses with Amazon Spain<\/a>.<\/p>\n

\n\tThe Madrid-made Percentil was founded in 2012 to find the next-best-closet for the likes of Mango<\/a> and Massimo Dutti\u2014operating in Spain, France, Germany and Italy before entering insolvency proceedings in early 2025.<\/p>\n

\n\tWhile some 8,100 storefronts shuttered throughout the last year\u2014possibly due to the previous year\u2019s pinging<\/a> and ponging<\/a> economic problems\u2014Percentil focused on stabilizing its business instead, hoping to protect the Spanish platform\u2019s asset value during the downturn<\/a>. It was a move that many in the specialized and secondhand space embraced; the retailer restructured regardless, though. Percentil filed insolvency proceedings<\/a> last February before entering Chapter 11 bankruptcy a month later.<\/p>\n

\n\tSubsequently, MySize acquired Percentil in May 2025 for approximately 610,000 euros (about $679,000) to prevent its liquidation. The acquisition also aimed to strengthen MySize\u2019s presence in the circular economy<\/a> sector, with Percentil operating as a subsidiary.<\/p>\n

\n\tWith that acquisition now in tow, MySize plans to reposition Percentil as a premium marketplace focused on higher-value items and an enhanced reverse commerce experience. Plus, Percentil can restart private operations in the European secondhand market under the new name, New Percentil, as a sociedad limitada subsidiary.<\/p>\n

\n\tIts vertically integrated operations include garment intake, inspection, quality control, pricing, catalog management, and resale<\/a> execution, MySize said of Percentil. The platform supposedly supports both direct-to-consumer resale and circularity programs, too. Its collection is now live on Amazon Spain\u2014what MySize said Percentil is leveraging to \u201cgain access to a broad base of European consumers while retaining full operational control over sourcing, quality standards, pricing and inventory selection.\u201d<\/p>\n

\n\tIt helps that Percentil has 100,000-plus secondhand products\u2014allegedly already authenticated and processed\u2014within its existing infrastructure that can be \u201cselectively allocated\u201d to Amazon.<\/p>\n

\n\t\u201cThis initiative allows us to expand demand efficiently while remaining disciplined on capital and operations,\u201d said Ronen Luzon<\/a>, founder and CEO of MySize. \u201cAmazon<\/a> provides incremental reach and liquidity for selected inventory, while Percentil continues to prioritize its proprietary marketplace as its core strategic channel.\u201d<\/p>\n

\n\tAs part of MySize, Percentil will operate alongside other AI-driven solutions, including MySizeID<\/a>\u2014the Tel Aviv-headquartered company\u2019s flagship, smartphone-based measurement application\u2014and Naiz Fit<\/a>.<\/p>\n

\n\tBack in October 2022<\/a>, the measurement solutions provider acquired\u00a0another fit technology<\/a>, the Spain-based Naiz Fit, for $500,000\u00a0in cash and 6 million shares of MySize common stock.\u00a0The deal included up to an additional\u00a0$1.55 million\u00a0in future cash\u2014contingent on achieving performance-based milestones, plus a shortfall payment of approximately\u00a0$450,000\u2014against a 2026 payout.<\/p>\n","protected":false},"excerpt":{"rendered":"MySize has brought its new subsidiary Percentil\u2014the Israeli retail-tech company\u2019s latest acquisition, which is a European managed marketplace…\n","protected":false},"author":2,"featured_media":727327,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5312],"tags":[5284,2000,299,216450,6316,216451,74226,216452,104],"class_list":["post-727326","post","type-post","status-publish","format-standard","has-post-thumbnail","category-spain","tag-circular-economy","tag-eu","tag-europe","tag-fit-technology","tag-mergers-and-acquisitions","tag-mysizeid","tag-resale","tag-secondhand-clothing","tag-spain"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115975292359997900","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/727326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=727326"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/727326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/727327"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=727326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=727326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=727326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}