{"id":728724,"date":"2026-01-29T14:18:12","date_gmt":"2026-01-29T14:18:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/728724\/"},"modified":"2026-01-29T14:18:12","modified_gmt":"2026-01-29T14:18:12","slug":"new-stockport-agency-launches-with-first-major-brand-project-for-manchester-startup","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/728724\/","title":{"rendered":"New Stockport agency launches with first major brand project for Manchester startup"},"content":{"rendered":"

A new Stockport-based creative agency has launched with its first major project delivering a full brand identity for Manchester startup Hey, Barb.<\/p>\n

Uther Studio, led by Designer and Director Liz McCracken, has completed the work for Hey, Barb \u2013 a renovation planning platform designed to help homeowners bring structure to complex home improvement projects.<\/p>\n

The project marks Uther\u2019s first public-facing work since launch, and sees the studio take on everything from logo design and typography through to colour systems and a full set of brand guidelines.<\/p>\n

READ MORE: Former IMA and Rise at Seven creative sets up social-first production house to cut \u2018rigid\u2019 approval loops<\/a><\/strong><\/p>\n

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McCracken said the aim was to create a brand that felt calm and clear in a space that can quickly become overwhelming for customers.<\/p>\n

\u201cHey, Barb needed to feel like a calm, capable presence in what is often an overwhelming process,\u201d she said. \u201cWe focused on building a brand that feels clear, human and supportive, while still having the confidence to stand out in the market.\u201d<\/p>\n

Hey, Barb, which is positioning itself as a practical, \u201creno-savvy\u201d companion for homeowners managing their own projects, said the finished identity gives it a strong foundation as it moves towards launch.<\/p>\n

Lauren, Co-Founder of Hey, Barb, said: \u201cWe were genuinely delighted with the execution. Uther really understood what we were trying to achieve and translated it into a brand that gives us a clear voice.\u201d<\/p>\n

Uther Studio was founded in 2025 and is based in Stockport, with the agency describing its approach as rooted in careful thinking, real audience needs and close collaboration \u2013 rather than templated solutions.<\/p>\n

McCracken brings more than 15 years\u2019 experience working across brand identity and visual systems, with Uther positioning itself as a human-first studio at a time when more of the creative process is becoming automated.<\/p>\n

Hey, Barb is based in Manchester and is building a platform designed to help homeowners organise decisions, timelines and information when taking on renovation projects.<\/p>\n","protected":false},"excerpt":{"rendered":"A new Stockport-based creative agency has launched with its first major project delivering a full brand identity for…\n","protected":false},"author":2,"featured_media":728725,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8813],"tags":[748,393,4884,2465,16,15],"class_list":{"0":"post-728724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-manchester","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-manchester","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115978823560104384","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/728724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=728724"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/728724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/728725"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=728724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=728724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=728724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}