A report claiming to be one of the \u201cmost comprehensive studies\u201d of the impression generative artificial intelligence (AI) could have on creative work suggests one in three such jobs have already been lost to the technology.<\/p>\n
According to Baroness Beeban Kidron, whose introduction leads the findings, \u201cthe UK government is presiding over one of the greatest acts of theft in modern history: the stripping of the UK\u2019s creative industries of their rights, livelihoods, and control over their work.\u201d<\/p>\n
Organised by major sector players including the Independent Society of Musicians (ISM), actors\u2019 union Equity, and the Society of Authors (SOA), the report finds that the country \u201cstands on the brink of losing an entire sector\u201d unless the government urgently establishes legislation to protect creative livelihoods and a \u201cglobal standard\u201d for ethical AI use.<\/p>\n
\u201cThe findings in this report are not only an indictment of policy failure; they are a call to action,\u201d writes filmmaker and crossbench peer, Kidron.<\/p>\n
\u201cCreators must not accept a managed decline. They must organise, speak out \u2013 and use this report to engage government, the media, and their fellow creators \u2014 to demand justice. It is time for creators to get creative.\u201d<\/p>\n
Scuppered commissions and cloned creators<\/p>\n
The report reveals artists and creatives are already experiencing a loss of work. Surveys run by those to back the report, engaging thousands of authors, illustrators, photographers, musicians, performers, and voice and audio artists, reveal that 58% of photographers surveyed reported losing projects or seeing them cancelled as a result of AI.<\/p>\n
A third of illustrators said the same, while 73% of musicians surveyed said \u201cunregulated AI\u201d was \u201cthreatening their ability to earn a living\u201d.<\/p>\n
Among authors, 88% expressed concern generative AI could imitate their voice or style, while 83% of voice artists reported witnessing cloned voices and AI-generated avatars circulating online.<\/p>\n
Researchers estimate that the value of lost commissions reported to them by musicians and performers came to more than \u00a310,000 in vanished earnings.<\/p>\n
One illustrator told researchers: \u201c\u2018I feel a huge sense of dread knowing AI generators are everywhere. It\u2019s wrecked my morale as a new graduate trying to start out.\u201d<\/p>\n
Another, a musician discussing the impact on those used to making money with commissions for jingles or original scores, said: \u201c\u2018The advertising and TV industry
is in freefall with unscrupulous producers looking to cut costs\u2026 This is becoming a huge issue in the industry.\u201d<\/p>\n
One creative referenced within the report is Scottish actor Briony Monroe, who believes her likeness was used in the process to develop AI-generated virtual performer Tilly Norwood.<\/p>\n
Norwood\u2019s existence inspired ire within the acting and wider creative community last year. Monroe is pursuing the matter with support from Equity, with the report noting: \u201cThe case illustrates ongoing challenges regarding transparency in AI-generated characters and the difficulties creative professionals face in protecting their likeness from unauthorised use.\u201d<\/p>\n
\u2018This is not special pleading\u2019<\/p>\n
In her foreword to Brave New World: Justice for Creators in the Age of AI, Baroness Kidron writes: \u201cThere is no special pleading\u00a0here, nor\u00a0any\u00a0blindness to the opportunities inherent\u00a0in\u00a0AI.<\/p>\n
\u201cWhat is being taken,\u00a0in plain sight,\u00a0is the private property of UK citizens,\u00a0protected by UK law. It is not the government\u2019s to give away.\u00a0To do so\u00a0is an injustice.\u201d<\/p>\n
The report demands the implementation of the \u2018CLEAR\u2019 framework, which calls for consent to the use of creative material; licensing; ethical use of training data; accountability; and the prioritisation of remuneration and rights.<\/p>\n
Anna Ganley, chief executive of the SOA, said: \u201cGenerative AI and machine learning has turbo-charged plagiarism on a global scale.<\/p>\n
\u201cWe urgently need government intervention to enforce UK copyright law, protect our data, and demonstrate its support for original human creativity and the UK\u2019s \u00a3126 billion creative industries. It\u2019s time for CLEAR action, not more words.\u201d<\/p>\n
\u201cThere is still time for the government to change course,\u201d added Deborah Annetts, of the ISM.<\/p>\n
<\/p>\n
Reactions<\/strong> What do you think?<\/p>\n","protected":false},"excerpt":{"rendered":"A report claiming to be one of the \u201cmost comprehensive studies\u201d of the impression generative artificial intelligence (AI)…\n","protected":false},"author":2,"featured_media":729773,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[748,393,4884,1144,712,16,15,1764],"class_list":{"0":"post-729772","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uk","8":"category-united-kingdom","9":"tag-britain","10":"tag-england","11":"tag-great-britain","12":"tag-northern-ireland","13":"tag-scotland","14":"tag-uk","15":"tag-united-kingdom","16":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115981454248180247","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/729772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=729772"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/729772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/729773"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=729772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=729772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=729772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}