{"id":732416,"date":"2026-01-31T06:02:56","date_gmt":"2026-01-31T06:02:56","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/732416\/"},"modified":"2026-01-31T06:02:56","modified_gmt":"2026-01-31T06:02:56","slug":"on-opens-fourth-london-store-in-kensington-strategically-next-to-hyde-park","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/732416\/","title":{"rendered":"On opens fourth London store in Kensington – strategically next to Hyde Park"},"content":{"rendered":"

Swiss running brand On has just opened a 4,305 sq ft store set over two floors at 29 Brompton Road in Kensington, marking its fourth store in London.<\/strong><\/p>\n

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The opening follows the launch of On\u2019s flagship store on Regent Street and its store at Spitalfields in 2023, as well as its Battersea Power Station store opening in 2025.<\/p>\n

It brings the brand\u2019s store total to 60 across Europe, the Americas and Asia.<\/p>\n

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The new location, next to Hyde Park, has been selected \u201cto connect with the city\u2019s active community\u201d, with easy access to local running routes and fitness groups.<\/p>\n

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Bianca Pestalozzi-Houchangnia, General Manager EMEA of On, said: \u201cOn\u2019s brand momentum in the UK is exceptional, and London stands as the city with our largest digital fan-base across Europe.<\/p>\n

\u201cWe are leveraging this energy and sustaining the high demand by deepening our footprint in London and curating authentic, memorable experiences for our customers.<\/p>\n

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\u201cThe store’s prime location makes it an ideal hub for engaging with both our loyal London customer base and visitors from around the world who seek to explore our movement collection.\u201d<\/p>\n

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The new Kensington store features On\u2019s latest innovations across its product categories, including footwear, apparel, and accessories for performance running, outdoor activities, training, tennis, and everyday use.<\/p>\n

On was founded in the Swiss Alps in 2010 and has made its mark in more than 80 countries with its \u201cindustry disrupting\u201d premium products.<\/p>\n","protected":false},"excerpt":{"rendered":"Swiss running brand On has just opened a 4,305 sq ft store set over two floors at 29…\n","protected":false},"author":2,"featured_media":732417,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,393,4884,257,254,16,15],"class_list":{"0":"post-732416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-london","12":"tag-on","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115988202320862847","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/732416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=732416"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/732416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/732417"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=732416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=732416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=732416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}