{"id":74824,"date":"2025-05-04T21:30:20","date_gmt":"2025-05-04T21:30:20","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/74824\/"},"modified":"2025-05-04T21:30:20","modified_gmt":"2025-05-04T21:30:20","slug":"how-lego-brought-10-fully-drivable-f1-cars-to-life-at-the-miami-grand-prix","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/74824\/","title":{"rendered":"How LEGO brought 10 fully-drivable F1 cars to life at the Miami Grand Prix"},"content":{"rendered":"

400,000 bricks. 22,000 hours. 26 LEGO specialists. Two drivers. Meet LEGO\u2019s latest project \u2014 crafting 10 fully-functional, life-size Formula 1 cars that the field will drive during the parade laps for the Miami Grand Prix.<\/strong><\/p>\n

From the initial idea to the race track, it took LEGO eight months to bring this to life, and PlanetF1.com has the inside scoop on just what it took to create an unforgettable experience for fans in Miami.<\/p>\n

LEGO introduce 10 fully-driving, life-size F1 cars for the Miami Grand Prix<\/p>\n

Jonatan Jurion, senior designer of brick-based marketing at LEGO, waved his hand down at his knee.<\/p>\n

\u201cI\u2019ve been a huge Formula 1 fan since I was a small kid,\u201d he said, illustrating that with his hand wave.<\/p>\n

\u201cNaturally, being the only designer really connecting with F1, [this project] landed on my desk.\u201d<\/p>\n

\"LEGO<\/p>\n

Jurion oversaw the design of all 10 life-size F1 LEGO machines, marrying his passion to his career in a whole new way. This project, then, starts with him and his team \u2014 and there, the first goal was being able to fit two people inside the cockpit of an upscaled LEGO Speed Champions F1 model.<\/p>\n

\u201cThat was a challenge, because normally we have one minifigure in [the cockpit],\u201d Jurion explained, \u201cand the proportions of a minifigure are not really what a human looks like.<\/p>\n

\u201cSo we had to mock up the cockpit first, and then we built the car around the cockpit. So the scale was dependent on if we had enough room for two [people].\u201d<\/p>\n

\"Red<\/p>\n

More on LEGO\u2019s F1 partnership:<\/p>\n

\ud83d\udc49\u00a0F1 2025 Lego sets on sale as brand confirms future launch dates<\/a><\/p>\n

\ud83d\udc49\u00a0Lando Norris laps Silverstone in full-size, 342,000-piece LEGO McLaren in world-first<\/a><\/p>\n

The base of all 10 cars is the same, but the side pods, wings, and engine covers are all specially designed to resemble the real-life cars they\u2019re modelled after.<\/p>\n

Jurion explained that while the teams weren\u2019t exactly sending over any ultra-detailed sketches of the cars, they were \u201cextremely helpful\u201d in guaranteeing that the finished products were as accurate as possible, and that the LEGO team had the clearance to use sponsor logos.<\/p>\n

\u201cFor us, it\u2019s a huge leap,\u201d Jurion said of LEGO.<\/p>\n

\u201cIt\u2019s great being able to collaborate so closely with Formula 1, but also with the teams and everybody involved.\u201d<\/p>\n

\"Red<\/p>\n

For an even greater sense of the partnership\u2019s impact, PlanetF1.com spoke with Julia Goldin, chief product and marketing officer and executive vice president at the LEGO Group.<\/p>\n

\u201cIt\u2019s been an amazing journey for us,\u201d she said.<\/p>\n

\u201cWe have an incredible team in Kladno in the Czech Republic that built epic LEGO builds that we know always excite fans. We\u2019ve done big, life-size cars before \u2014 we even did a life-size McLaren.<\/p>\n

\u201cSo we asked ourselves a question: How could we take it to another level? How could we go beyond?<\/p>\n

\u201cIt was a very synergistic process between the team in Kladno that always push the boundaries of what is possible and the creative team coming back with this idea of, OK, let\u2019s make cars that are drivable.<\/p>\n

\u201cThen it\u2019s a testament to the partnership that we have with F1 because they\u2019re very receptive; they share the same values of pushing the boundaries of innovation. They supported this idea of, oh wow, they\u2019re drivable \u2014 let\u2019s use them in the parade.\u201d<\/p>\n

\"\"<\/p>\n

For Goldin, LEGO and F1 are the ideal partnership. Not only do they \u201cmake the impossible possible,\u201d but they both provide \u201cenormous fun\u201d and immersion at multiple levels.\u201d<\/p>\n

\u201cThat\u2019s what the LEGO brand is all about \u2014 we engage different audiences. We engage kids of different ages, but also families; we\u2019re such a right-of-passage brand, and [F1] is very much a right of passage.<\/p>\n

\u201cBut we have this tremendous growth of adults, and our fastest growing segment is women \u2014 and it\u2019s the same for F1.\u201d<\/p>\n

And as far as Miami goes, well \u2014 Goldin had an easy answer as to why it was the perfect event at which to debut these fully-functional LEGO F1 cars.<\/p>\n

\u201cMiami is an epic race,\u201d she explained. \u201cIt\u2019s a race where unexpected things happen.<\/p>\n

\u201cIt made sense that it would be here where we would bring this to life because it\u2019s such an iconic event on the F1 calendar.\u201d<\/p>\n

And you can see the results for yourself; even though the cars are limited to just 20 kph (~12.5 mph), these LEGO cars provided an unforgettable parade lap for fans both at the track and around the world.<\/p>\n

Read next:\u00a0Why the Miami Grand Prix promises to be better than ever before<\/a><\/strong><\/p>\n

\"Aston<\/p>\n","protected":false},"excerpt":{"rendered":"400,000 bricks. 22,000 hours. 26 LEGO specialists. Two drivers. Meet LEGO\u2019s latest project \u2014 crafting 10 fully-functional, life-size…\n","protected":false},"author":2,"featured_media":74825,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4103],"tags":[4199,2894,707,4200,225,79,16,15],"class_list":{"0":"post-74824","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-f1","8":"tag-f1","9":"tag-f1-features","10":"tag-formula-1","11":"tag-formula1","12":"tag-home-page","13":"tag-sports","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114451698603052505","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/74824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=74824"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/74824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/74825"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=74824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=74824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=74824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}