{"id":75414,"date":"2025-05-05T03:08:11","date_gmt":"2025-05-05T03:08:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/75414\/"},"modified":"2025-05-05T03:08:11","modified_gmt":"2025-05-05T03:08:11","slug":"experiment-proves-once-and-for-all-if-americans-will-pay-more-for-made-in-usa-goods-amid-trumps-tariff","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/75414\/","title":{"rendered":"Experiment proves once and for all if Americans will pay more for ‘Made in USA’ goods amid Trump’s tariff"},"content":{"rendered":"

By ALICE WRIGHT FOR DAILYMAIL.COM<\/a> <\/p>\n

Published: 22:23 EDT, 4 May 2025 | Updated: 22:23 EDT, 4 May 2025 <\/p>\n

A small business ran a clever experiment to see if consumers would pay more for American-made products\u00a0\u2014 and the results were decisive.\u00a0<\/p>\n

Ramon van Meer\u00a0\u2014 owner of Afina, which sells self-filtering shower heads\u00a0\u2014 was facing skyrocketing costs due to Trump’s new 145 percent tariff on Chinese-made goods<\/a>.\u00a0<\/p>\n

To explore reshoring, van Meer sourced a US manufacturer \u2014 only to find his production costs nearly tripled.\u00a0<\/p>\n

‘We make a $129 filtered showerhead in China. With tariffs surging we explored US manufacturing,’ he wrote on X. ‘We found a US supplier. Our costs nearly tripled.’\u00a0<\/p>\n

To test consumer appetite, van Meer offered 25,000 shoppers a choice: the original $129 ‘Made in Asia’ shower head or an $239 ‘Made in USA’ version \u2014 an 85 percent increase in price.\u00a0\u00a0<\/p>\n

At the conclusion of the experiment not a single customer bought the American-made version.\u00a0<\/p>\n

Furthermore, fewer than 1 percent got as far as adding the American product to their carts. Meanwhile, 3,500 bought the cheaper model.\u00a0 \u00a0<\/p>\n

‘It wasn’t a marketing failure\u2014it was a referendum on price,’ van Meer said.\u00a0<\/p>\n

\"Ramon <\/p>\n

Ramon van Meer tested whether consumers would pay more for American made products\u00a0<\/p>\n

\"Afina's <\/p>\n

Afina’s landing page showed the two different options\u00a0<\/p>\n

Van Meer said business owners often hear consumers say they would pay more for domestically-made products but he was skeptical if they would do so in practice.\u00a0<\/p>\n

‘The results were brutal,’ van Meer admitted of the experiment.\u00a0<\/p>\n

‘We want to bring back domestic manufacturing. But when consumers face the actual price tag \u2014 they didn\u2019t,’ he explained.\u00a0<\/p>\n

‘It’s not because they don’t care. I think it is because most people are not willing to pay the premium (yet).’\u00a0<\/p>\n

Van Meer said his team ensured marketing for each item matched perfectly, they also ran the experiment over multiple days and traffic sources.\u00a0 \u00a0<\/p>\n

‘For a moment, we thought we’d made a technical error. We hadn’t,’ he wrote on Afina’s website.\u00a0<\/p>\n

The business owner said he doesn’t blame American consumers, who have faced years of inflation<\/a>\u00a0and now an uncertain economy.<\/p>\n

‘If policymakers and pundits want to rebuild American industry, they need to grapple with this truth: idealism doesn’t always survive contact with a price tag’ he wrote.\u00a0<\/p>\n

\"Afina <\/p>\n

Afina sources partly from China and Vietnam which have both been slapped with US tariffs\u00a0<\/p>\n

Consumers are set to find rising prices across an array of goods as the consequences of Trump’s tariffs begin to trickle through.\u00a0<\/p>\n

Ford has informed car dealers that sticker prices will climb across its vehicle fleet in June.\u00a0<\/a><\/p>\n

Amazon has incurred the wrath of the White House by advertising the cost of tariffs on the items it sells online.\u00a0<\/p>\n

The ecommerce giant was later forced to back down <\/a>after Trump declared ‘war’ on the ‘hostile act.’\u00a0<\/a><\/p>\n

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