{"id":7563,"date":"2025-04-10T10:11:10","date_gmt":"2025-04-10T10:11:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/7563\/"},"modified":"2025-04-10T10:11:10","modified_gmt":"2025-04-10T10:11:10","slug":"ex-playstation-boss-comments-on-switch-2s-hefty-price-hikes","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/7563\/","title":{"rendered":"Ex-PlayStation Boss Comments On Switch 2’s “Hefty” Price Hikes"},"content":{"rendered":"

\"Mario<\/a>Image: Nintendo<\/p>\n

There has been all sorts of commentary about Nintendo’s $80 price tag on Mario Kart World<\/a> and how this could potentially impact the industry and consumers<\/a> going forward, and now the former PlayStation boss Shawn Layden has shared his thoughts.<\/p>\n

Appearing on the ‘PlayerDriven’ YouTube channel<\/a> and podcast recently, Layden linked Nintendo’s game price increase back to the relevance of “exclusives” and how “the only place you can play Mario” and other Nintendo IP is on a Nintendo platform. He also thinks fans often “want that content so bad” it effectively “mitigates the sticker shock”.<\/p>\n

\n

Shawn Layden:<\/strong> “Right here you see, \u2018wow, that\u2019s kind of a hefty price hike from Switch 1 to Switch 2 and, wow, 80 bucks for a game?\u2019 But if it\u2019s the only place where you can play Mario, then you get your wallet out and you buy into it\u2026 and Donkey Kong and Zelda. That first-party exclusivity kind of mitigates the sticker shock, if you will, of these price hikes, because you want that content so bad”<\/p>\n<\/blockquote>\n

Layden has previously mentioned how exclusives can still play an important role<\/a> from a marketing perspective – creating a ‘FOMO’ effect (aka the fear of missing out).<\/p>\n

Nintendo has justified its Switch 2 price hikes<\/a> with claims the new entry in the Mario Kart series will offer more than ever before thanks to its new open-world design. It will also be hosting a dedicated Mario Kart Direct broadcast<\/a> on 17th April, where it plans to share new details about the game.<\/p>\n

How do you feel about the price of Mario Kart? Do you think the fact it’s an exclusive helps justify the cost? Tell us in the comments.<\/p>\n

[source youtu.be<\/a>, via gonintendo.com<\/a>]<\/p>\n

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Related Games<\/dt>\n
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See Also<\/dt>\n
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\"Liam<\/p>\n

Liam is a news writer and reviewer for Nintendo Life and Pure Xbox. He’s been writing about games for more than 15 years and is a lifelong fan of Mario and Master Chief.<\/p>\n","protected":false},"excerpt":{"rendered":"Image: Nintendo There has been all sorts of commentary about Nintendo’s $80 price tag on Mario Kart World…\n","protected":false},"author":2,"featured_media":7564,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2913,2915,806,2487,12,128,270,342,1421,53,16,15],"class_list":{"0":"post-7563","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-driving-racing","9":"tag-exclusive","10":"tag-industry","11":"tag-mario-kart-world","12":"tag-news","13":"tag-nintendo","14":"tag-nintendo-switch-2","15":"tag-playstation","16":"tag-switch-2","17":"tag-technology","18":"tag-uk","19":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114313132979217753","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/7563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=7563"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/7563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/7564"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=7563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=7563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=7563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}