![\"Supermarkets](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/02\/9eb9068dc4530e62457e5196d9ab9dc7.png\")
Supermarkets have been ranked (Which?\/PA) <\/p>\nMarks & Spencer is the nation\u2019s favourite supermarket despite customers saying its \u201chigher prices\u201d make it a destination for treats rather than a weekly shop, according to an annual survey.<\/p>\n
The high street stalwart\u2019s food halls achieved a clear lead of 78% in the Which? customer satisfaction survey, with shoppers awarding it five stars for customer service, store appearance, product range and availability, as well as the quality of its own-label and fresh food.<\/p>\n
Its top billing came despite customers giving it just two stars for value for money, with many saying it was a destination for \u201coccasional treats\u201d rather than a full weekly shop.<\/p>\n
Supermarkets have been ranked (Which?\/PA) <\/p>\n
The lower score for value meant M&S missed out on Which? naming it as a \u201cRecommended Provider\u201d.<\/p>\n
Tesco achieved a joint second-highest in-store score of 76% with Aldi, and also ranked joint first for online shopping alongside Waitrose with a score of 81%.<\/p>\n
Tesco received four stars for customer service, store appearance, product range and overall quality, and did not score below three stars in any category, including value for money.<\/p>\n
However, Tesco also missed out on \u201cRecommended Provider\u201d status because its Clubcard discounts are not available to everyone, Which? said.<\/p>\n
Aldi was the only supermarket to receive the \u201cRecommended Provider\u201d label for in-store shopping, achieving the highest rating for value for money \u2013 four out of five stars \u2013 along with Lidl.<\/p>\n
Shoppers suggested they were willing to overlook slightly weaker scores for Aldi\u2019s store appearance, customer service and grocery quality in exchange for consistently low prices.<\/p>\n
Both Ocado and Sainsbury\u2019s ranked highly for their online offer, scoring 80% and 79% overall.<\/p>\n
The main supermarkets were given ratings (Which?\/PA) <\/p>\n
At the other end of the rankings, Asda and Morrisons were joint bottom for in-store shopping, with both receiving a customer score of 68%.<\/p>\n
Asda, which is losing market share to the discounters, according to latest Worldpanel figures, also ranked last for online shopping with a score of 71%.<\/p>\n
Shoppers criticised long queues, poor customer service and product quality at Asda.<\/p>\n
Morrisons customers complained about empty shelves and fresh food going off quickly.<\/p>\n
Both Asda and Morrisons also scored lower for value for money among loyalty scheme members, suggesting they were not delivering meaningful benefits for shoppers, Which? said.<\/p>\n
Reena Sewraz, Which? retail editor, said: \u201cThere\u2019s no doubt that shoppers value M&S for its in-store experience and product quality. However, some people feel its higher prices put it out of reach for a regular weekly shop. Instead, it becomes an occasional treat or a destination for yellow-sticker bargains.<\/p>\n
\u201cAt a time when households are under intense cost-of-living pressure, Aldi continues to lead on price \u2013 focusing on affordability over frills.\u201d<\/p>\n
Asda\u2019s chief customer officer Rachel Eyre said: \u201cWe were recognised as the cheapest supermarket for a big shop by Which? last year and are progressing in the areas that matter most \u2014 better availability, unbeatable value, and a stronger in-store and online experience.<\/p>\n
\u201cWe\u2019re seeing improvements in our internal customer satisfaction data as a result, and remain focused on being the number one choice again for families.\u201d<\/p>\n
An M&S spokesman said: \u201cM&S customers are guaranteed quality and value as well as great customer service, store standards, range and availability.<\/p>\n
\u201cOur Remarkable Value range of everyday family favourites \u2013 price benchmarked against key competitors \u2013 has doubled in size since 2023 and M&S is the fastest growing grocer for families, demonstrating progress in our journey to become a shopping list retailer.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Marks & Spencer is the nation\u2019s favourite supermarket despite customers saying its \u201chigher prices\u201d make it a destination…\n","protected":false},"author":2,"featured_media":758631,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3,4],"tags":[1796,486,748,102657,23458,393,4884,1144,223077,712,223078,223076,40631,16,15,139043,1764],"class_list":["post-758630","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uk","category-united-kingdom","tag-aldi","tag-asda","tag-britain","tag-customer-satisfaction","tag-customer-service","tag-england","tag-great-britain","tag-northern-ireland","tag-product-quality","tag-scotland","tag-shoppers-value","tag-store-appearance","tag-supermarket","tag-uk","tag-united-kingdom","tag-value-for-money","tag-wales"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116055638402188542","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/758630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=758630"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/758630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/758631"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=758630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=758630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=758630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}