Bin man warns of food waste mistake that’s contaminating your bin <\/a><\/p>\n![\"Recycling](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/02\/Recycling-1-6741509.jpg\" "\\"Recycling")
<\/p>\n
Recycling plant workers (Image: Biffa \/ Love Recycling)<\/p>\n
However, the research, commissioned for Valentine\u2019s Day as part of a Love Recycling campaign featuring Biffa, John Lewis and British homeware brand ReBorn \u2013 which uses recycled materials in its products \u2013 revealed there is still hope.\u00a0 More than a third (35%) of people said they would be more inspired to recycle if there were rewards and just under a third (29%) said they would do more if there was more clarity around exactly what could be recycled.<\/p>\n
To mark the launch of Love Recycling \u2013 and ahead of the Simpler Recycling legislation for households coming into force this April, which will mean all households must have a weekly food waste collection \u2013 ReBorn is launching a limited edition food waste bin designed to make food waste recycling simple, stylish and satisfying.<\/p>\n
The red Biffa-branded caddy will be sold in John Lewis stores and online to encourage households to recycle their food waste.\u00a0 From peelings to plate scrapings, the bin is designed to help households get ready for the moment when every home in England will have to recycle food waste at the kerbside.<\/p>\n
From April, all councils in England will be legally required under the Environment Act 2021 to provide weekly food waste collections. Many already do, but the legislation will bring those that don’t into line. This is part of the government’s ‘Simpler Recycling’ reforms, which aim to create a more consistent approach to waste and recycling across the country.<\/p>\n
According to campaign group WRAP, the average UK household throws away food worth around \u00a3250 per person every year, totalling more than \u00a317billion annually. When recycled instead of sent to landfill, food waste produces renewable energy, biofertiliser for British farms and lower carbon emissions \u2013 cutting methane gas.<\/p>\n
WRAP estimates household food waste makes up around 60% of the UK\u2019s total food waste \u2013 making homes the biggest single place consumers can make a difference.<\/p>\n
![\"Biffa](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/02\/Biffa-bin-6741508.jpg\" "\\"Biffa")
<\/p>\n
It’s hoped the Biffa food waste caddy with help encourage more people to start recycling (Image: Biffa \/ Love Recycling)<\/p>\n
Online influencer Therese Ryan, who is backing the Love Recycling campaign, said: “I totally understand why many people find recycling confusing \u2013 there’s so much to remember and we’ve all been a bit of a recycling rebel, putting things in the general waste bin when we’re busy. But I’m taking up the challenge to change and encourage everyone to give it a go, the gorgeous red Biffa food caddy has given me the motivation to be more mindful when recycling and I’ll be getting [husband] Darren to join in.\u201d<\/p>\n
\u201cRecycling should be a love story, not a source of stress,\u201d added Steve Cole, Managing Director Biffa Municipal. \u201cWe\u2019re hoping Love Recycling helps people fall back in love with doing the right thing \u2013 especially as everyone will be able to recycle their food waste for it to be collected from kerbside by their local council this April.<\/p>\n
\u201cIt\u2019s been brilliant working with John Lewis and ReBorn to turn a serious subject into something fun, eye\u2011catching and genuinely useful.\u201d<\/p>\n
Brian Walmsley, CEO & Founder of ReBorn, said: \u201cThis partnership with Biffa and John Lewis shows what a circular economy can look like in practice -\u2013 waste collected in the UK, recycled in the UK, and turned into products designed and made here. Our goal at ReBorn is to make sustainable choices simple, useful and stylish in everyday life, and food waste is one of the most powerful places households can make a real difference.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"A recycling plant… but polling reveals many people are tiring of sorting their waste (Image: Getty) Britons appear…\n","protected":false},"author":2,"featured_media":764605,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3843],"tags":[224158,728,29807,224157,57710,224156,70,16,15],"class_list":["post-764604","post","type-post","status-publish","format-standard","has-post-thumbnail","category-environment","tag-biffa-and-reborn-partnership","tag-environment","tag-household-food-waste","tag-love-recycling-campaign","tag-nature-section","tag-recycling-in-the-uk","tag-science","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116070686709411460","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/764604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=764604"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/764604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/764605"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=764604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=764604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=764604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Recycling](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/02\/united-kingdom-an-employee-uses-a-fork-lift-to-move-discarded-plastic-bottles-ready-for-6741503.jpg\" "\\"Recycling")
<\/p>\n