{"id":770073,"date":"2026-02-17T09:07:16","date_gmt":"2026-02-17T09:07:16","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/770073\/"},"modified":"2026-02-17T09:07:16","modified_gmt":"2026-02-17T09:07:16","slug":"igaming-news-uk-operators-add-in-play-betting-for-irish-horse-racing","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/770073\/","title":{"rendered":"iGaming news | UK operators add in-play betting for Irish horse racing"},"content":{"rendered":"<p>    Entain, evoke and BVGroup\u2019s gaming brands have added in-play betting facilities for Irish horse racing through a partnership with Racecourse Media Group (RMG).<\/p>\n<p>                            <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/02\/Horse_racing_45c48c.jpg\" alt=\"Horse racing\" class=\"border\"\/><\/p>\n<p>\n\tLadbrokes, Coral, William Hill and BVGroup\u2019s five brands, including BetVictor, have integrated real-time pricing into their sportsbooks.<\/p>\n<p>\n\tThe deal was facilitated through RMG and Sports Information Services\u2019 (SIS) media rights agreement with Horse Racing Ireland (HRI) and the Association of Irish Racecourses (AIR).<\/p>\n<p>\n\tSuzanne Eade, CEO at HRI, said: \u201cThe expansion of the in-play betting service for Irish horse racing is very welcome news.<\/p>\n<p>\n\t\u201cWe have already seen over the lifetime of the current media rights agreement with RMG how the data offering for Irish racing has made great strides, with sectional timing available to all on the Racing TV website, and continued expansion of data insights through RaceiQ.<\/p>\n<p>\n\t\u201cAs sportsbook and pari-mutual offerings for other sports continue to innovate, so must racing, and this is another positive step in that regard for Irish racing.\u201d<\/p>\n<p>\n\tJamie Crossfield, Entain\u2019s UK &amp; Ireland sportsbook director, said: &#8220;We are excited to be launching in-play betting on Irish horse racing across our digital platforms and promoting this new addition to our racing customers.<\/p>\n<p>\n\t\u201cReliability and accuracy are the essential ingredients to deliver this, and the CourseTrack tech provides just that. We are continually looking to innovate and expand our horse racing product, and RMG is a great partner to help us achieve that.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Entain, evoke and BVGroup\u2019s gaming brands have added in-play betting facilities for Irish horse racing through a partnership&hellip;\n","protected":false},"author":2,"featured_media":770074,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4107],"tags":[4304,225401,89475,6732,288,41681,3669,225400,1071,79,16,15,2026],"class_list":["post-770073","post","type-post","status-publish","format-standard","has-post-thumbnail","category-racing","tag-betting","tag-bvgroup","tag-entain","tag-gambling","tag-horse-racing","tag-intergame","tag-online","tag-racecourse-media-group","tag-racing","tag-sports","tag-uk","tag-united-kingdom","tag-william-hill"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116085184762509302","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/770073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=770073"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/770073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/770074"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=770073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=770073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=770073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}