{"id":780532,"date":"2026-02-22T01:25:09","date_gmt":"2026-02-22T01:25:09","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/780532\/"},"modified":"2026-02-22T01:25:09","modified_gmt":"2026-02-22T01:25:09","slug":"slogans-tees-are-taking-over-the-london-fashion-week-fall-winter-2026-runways","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/780532\/","title":{"rendered":"Slogans Tees Are Taking Over The London Fashion Week Fall\/Winter 2026 Runways"},"content":{"rendered":"

The slogan tee<\/a> refuses to quit. Anyone who lived through the early 2000s will recall Britney Spears\u2019 famous \u201cDump Him\u201d T-shirt and Paris Hilton\u2019s \u201cThat\u2019s Hot!\u201d top. In recent years, the cheeky staple has staged a comeback \u2014 most notably thanks to Challengers\u2019 \u201cI Told Ya\u201d tee, designed by Jonathan Anderson. And the industry clearly isn\u2019t ready to retire the trend. Case in point: Slogan tees have been popping up left and right on the London Fashion Week Fall\/Winter 2026 runways over the past few days. <\/p>\n

The trend has manifested in myriad ways. At Central Saint Martins, one model walked in a floor-grazing white T-shirt dress stamped simply with \u201cPaul Mescal,\u201d<\/a> a nod to one of Hollywood\u2019s leading men right now. (Perhaps his beau Gracie Abrams will be next to co-sign the look?) Beneath his name sat what appears to be a giant hot air balloon. Elsewhere on the prestigious fashion school\u2019s runway, tees bore words and phrases like \u201cCigarette\u201d and \u201cChoose Love.\u201d<\/p>\n

Keburia took a similar approach to Central Saint Martins, splashing a tee with the name of one of the world\u2019s most talked-about figures of the moment: the newly minted Mrs. Lauren S\u00e1nchez Bezos. A brown corduroy top read \u201cHi Lauren S\u00e1nchez Bezos\u201d over an oversized red question mark. (Interpret that as you will.)<\/p>\n

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Central Saint Martins Victor VIRGILE\/Gamma-Rapho\/Getty Images<\/p>\n

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KeburiaKate Green\/Getty Images Entertainment<\/p>\n

Natasha Zinko\u2019s take felt playful and nostalgic, with balloon-shaped lettering spelling out \u201cHappy Late Birthday\u201d on one tank, while another read \u201cBaby Sister.\u201d Though not a slogan tee per se, an oversized white T-shirt at Ksenia Schnaider boasted a built-in card holder, complete with a credit card stamped \u201cHave a nice day.\u201d<\/p>\n

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Natasha ZinkoVictor VIRGILE\/Gamma-Rapho\/Getty Images<\/p>\n

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Ksenia SchnaiderVictor VIRGILE\/Gamma-Rapho\/Getty Images<\/p>\n

Over the past few years, celebrities have helped put the slogan tee back on the map. In 2023, the internet practically erupted when Hailey Bieber<\/a> stepped out in a \u201cnepo baby\u201d T-shirt, subtly entering the ongoing conversation around celebrity offspring. Last year, Dua Lipa shared an Instagram photo wearing a \u201cShow me your b00ks\u201d top from Cou Cou Intimates\u2019 collaboration with Send Books<\/a>. Most recently, Harry Styles wore a tee adorned with his latest album title, \u201cKiss All The Time. Disco, Occasionally,\u201d on its cover.<\/p>\n

The slogan tee craze makes sense: When the world is especially dark and unpredictable, fashion serves as a creative outlet \u2014 and there\u2019s no better way to express your feelings than through a quirky, tongue-in-cheek T-shirt. <\/p>\n

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