ransport for Wales (TfW) has launched a new online brand shop, offering a unique collection of merchandise designed to celebrate the beauty of Wales while directly supporting the transport network.<\/p>\n
The shop offers a collection of items from drinkware and beautifully crafted prints to charming postcards and souvenirs \u2013 the perfect gift or personal keepsakes that capture the essence of travel across the network.<\/p>\n
Many items in TfW\u2019s brand shop are made in Wales, allowing customers to support local businesses while taking home a piece of their journey.<\/p>\n
The concept for the shop emerged from numerous suggestions put forward by TfW staff highlighting a desire for branded merchandise and Welsh-themed items.<\/p>\n
Through dedicated workshops, design sprints, and crucial customer research, TfW\u2019s innovation and new product team transformed these ideas into a tangible reality, developing a proof of concept that led to the creation of this shop.<\/p>\n
Barry Lloyd, Head of Innovation and New Product Development at Transport for Wales said:<\/p>\n
\u201cThis initiative is a fantastic way to connect with the people we serve on a new level, offering them beautiful and meaningful items that celebrate the transport network which we serve.<\/p>\n
What makes this even more special is that every purchase directly contributes to improving our public transport network, ensuring that every purchase contributes to a better travel experience for the people of Wales and the borders.<\/p>\n
We will continue to explore new ideas to enable us to enhance our offerings within our brand shop.\u201d<\/p>\n
Explore the exclusive collection of Transport for Wales items here: shop.tfw.wales<\/p>\n
TfW is a not-for-profit organisation and all money generated gets reinvested into the transport network for the people of Wales and Borders<\/p>\n","protected":false},"excerpt":{"rendered":"ransport for Wales (TfW) has launched a new online brand shop, offering a unique collection of merchandise designed…\n","protected":false},"author":2,"featured_media":78616,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5010],"tags":[748,4884,38433,16,15,1764],"class_list":{"0":"post-78615","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wales","8":"tag-britain","9":"tag-great-britain","10":"tag-transport-for-wales","11":"tag-uk","12":"tag-united-kingdom","13":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114459838075862379","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/78615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=78615"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/78615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/78616"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=78615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=78615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=78615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}