{"id":786309,"date":"2026-02-24T17:53:14","date_gmt":"2026-02-24T17:53:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/786309\/"},"modified":"2026-02-24T17:53:14","modified_gmt":"2026-02-24T17:53:14","slug":"sephora-is-unveiling-a-smaller-retail-format-in-the-u-k","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/786309\/","title":{"rendered":"Sephora Is Unveiling a Smaller Retail Format in the U.K."},"content":{"rendered":"

\n\tSephora<\/a> will debut a smaller boutique format this summer in the United Kingdom, first on London\u2019s Carnaby Street with a new facade, followed quickly by another location at the city\u2019s Old Spitalfields Market.<\/p>\n

\n\tThose will measure 2,691 and 2,045 square feet, respectively.<\/p>\n

\n\t\u201cWhile Sephora U.K. <\/a>will continue its commitment to rolling out large-format stores in key regional cities across the U.K., this new boutique format is a direct response to customer feedback on how the brand can better serve them through smaller, more intimate spaces,\u201d Sephora<\/a> said in a statement. \u201cIt also reflects Sephora<\/a>\u2019s role as a global leader that continuously adapts to cultural relevance \u2014 fine-tuning not only its product offer but the experience itself, from store formats to services.\u201d<\/p>\n

\n\tSephora consumers said they are after speedier visits, curated edits and expert advice without the time commitment involved in a destination shop.<\/p>\n

\n\tIn the new concept stores there will be a mix of Sephora U.K.\u2019s favorites such as Rhode, Haus Labs, Makeup by Mario and Merit Beauty, plus TikTok-viral names on the \u201cHot on Social\u201d table like Glossier, Glow Recipe, Rare Beauty and Sol de Janeiro; indie brands, and exclusive \u201cOnly at Sephora\u201d collections.<\/p>\n

\t\t\t\t\t\t\"Merit<\/p>\n

\t\t\t\t\tMerit Beauty is a cult favorite at Sephora U.K.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n

\n\tThe immersive shopping experience will also include personalized, redeemable beauty consultations, including the new beauty scan technology, gift wrapping, and engraving services.<\/p>\n

\n\t\u201cThis exciting new concept therefore opens the door to reaching new audiences based on their shopping behaviors, delivering a \u2018pop-in\u2019 experience reminiscent of the U.K.\u2019s high-street culture,\u201d Sephora said. \u201cThe boutique format takes a modern approach to retail<\/a>, blending the thrill of discovery through a carefully curated selection of brands and products with the simplicity of a tailored, convenient visit reinforcing Sephora U.K.\u2019s commitment to making premium beauty accessible to all.\u201d<\/p>\n

\n\tMore London locations will be open later this year, and then the new format is to roll out to other high streets in key U.K. cities.<\/p>\n

\n\tIt\u2019s all part of Sephora\u2019s further push into the United Kingdom. Already earlier this month, Sephora U.K. opened its first boutique in Northern Ireland, in Belfast\u2019s Victoria Square. Bristol Cabot Circus is set to open in springtime. Altogether, the goal is for Sephora U.K. to have 20 stores across the country by the end of 2026. Today, it has 13.<\/p>\n

\n\tSephora returned to the U.K. in 2023 after an 18-year hiatus. The first location<\/a>, opened in London, measured 6,500 square feet.<\/p>\n","protected":false},"excerpt":{"rendered":"Sephora will debut a smaller boutique format this summer in the United Kingdom, first on London\u2019s Carnaby Street…\n","protected":false},"author":2,"featured_media":786310,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3,4],"tags":[748,393,4884,1144,363,712,38726,16,15,1764,35219],"class_list":["post-786309","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uk","category-united-kingdom","tag-britain","tag-england","tag-great-britain","tag-northern-ireland","tag-retail","tag-scotland","tag-sephora","tag-uk","tag-united-kingdom","tag-wales","tag-wwdbeautyinc"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116126889148895937","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/786309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=786309"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/786309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/786310"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=786309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=786309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=786309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}