{"id":786413,"date":"2026-02-24T18:57:21","date_gmt":"2026-02-24T18:57:21","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/786413\/"},"modified":"2026-02-24T18:57:21","modified_gmt":"2026-02-24T18:57:21","slug":"indian-label-raw-mango-debuts-at-london-fashion-week","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/786413\/","title":{"rendered":"Indian label Raw Mango debuts at London Fashion Week"},"content":{"rendered":"

Yesterday morning (23 February 2026), hundreds of spherical glass containers lined the parquet floor of the Royal Horticultural Society\u2019s Lindley Hall. Inside them lay tiny garlands of creamy mogra (jasmine) flowers. The vessels marked out the runway for Raw Mango\u2019s debut on-schedule London<\/a> Fashion Week show, \u2018It\u2019s Not About The Flower\u2019. The contemporary Indian label, founded by textile designer Sanjay Garg in 2008, was invited this season by the British Fashion Council\u2019s Laura Weir. Appointed as CEO of the organisation in January last year, during A\/W 2026\u2019s opening speech the previous Friday, she noted that over the past 12 months, the organisation had been working to reposition London Fashion Week as a platform for creative \u2018global dialogue\u2019, which is certainly broadened through the invitation of Raw Mango.<\/p>\n

It\u2019s a sentiment that Garg reiterates. \u2018I do feel close to the city. London\u2019s very cosmopolitan. On any given day, you can hear a dozen different languages being spoken on the street,\u2019 he told Wallpaper* ahead of the show. He also explained that the subject of British imperialism doesn\u2019t get swept under the rug. \u2018People here don\u2019t hold back, whether it\u2019s conversations about the country\u2019s colonial past or capitalist present. It is home to all of these perspectives, which conflict with each other. I think all of these resonate on some level with Raw Mango. There\u2019s an imperfection to it, and I find that compelling,\u2019 he said.<\/p>\n

Raw Mango debuts at London Fashion Week<\/p>\n

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\"Raw\n<\/p>\n

(Image credit: Raw Mango)<\/p>\n

Garg also stresses that London had no impact on Raw Mango A\/W 2026, either conceptually or technically. \u2018We have presented in London before, and this show is a continuation of that journey,\u2019 he said. \u2018For me, a stage is a stage. Presenting in London is as good as presenting in Kanpur. At the end of the day, it is the work being presented that matters. And that doesn\u2019t change according to who is viewing it, or where.\u2019<\/p>\n

Speaking to the \u2018unripe and imperfect idea of beauty\u2019, Raw Mango blends Garg\u2019s own \u2018curiosities\u2019 with contemporary design and textile techniques, transcending centuries of Indian culture and heritage. Raised in the Rajasthani village of Mubarikpur before relocating to Chanderi, Madhya Pradesh, where he honed his textile design, the brand is now based in New Delhi. Though all that it does \u2018begins at the weave\u2019, melding contemporary design with yarns and artisanal textile techniques that transcend centuries of Indian culture and heritage. So, collaborations with 1,200 karigars (artisans) from Rajasthan, Madhya Pradesh, West Bengal and Varanasi remain at its heart.<\/p>\n

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\"Raw\n<\/p>\n

An image from the book which accompanied the A\/W 2026 collection<\/p>\n

(Image credit: Raw Mango)<\/p>\n

Though often romanticised by western audiences, the flower garland is, as Garg says, \u2018simple, utilitarian, and so familiar it almost exists within the subconscious of Indian visual culture.\u2019 Accompanying the \u2018It\u2019s Not About The Flower\u2019 collection was a pocket-sized photo book of the same title, which had been distributed to the A\/W 2026 guests via their seats. \u2018I haven\u2019t seen a book that documents this tradition of the garland in the Indian subcontinent, so we just went ahead and did it,\u2019 he says. \u2018We commissioned various photographers who travelled the length and breadth of India<\/a>, capturing the garland and its prevalence in our multiple cultures.\u2019<\/p>\n

Here, the garland is depicted in temples and churches; births, deaths, weddings and funerals all feature. \u2018When someone buys a new car, they celebrate it with a garland,\u2019 says Garg. If there\u2019s an important occasion in the home, we place garlands on the doorway; and these garlands are not always just made of flowers \u2013 there are garlands of beads, banknotes, even spices and banana leaves. We wanted to celebrate the garland in the same way that garlands mark the importance of what holds meaning to us. It\u2019s not about one individual flower; it\u2019s about the plurality. The arrangement, instead of the singular disembodied motif. The weave and the structure, instead of the golden threads on the surface.\u2019<\/p>\n

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\"Raw\n<\/p>\n

(Image credit: Raw Mango)<\/p>\n

According to Garg, this book is \u2018a glimpse of a larger project\u2019 yet to come. \u2018Without getting into specifics, I can say we have a lot of things in the pipeline,\u2019 concludes Garg. \u2018Not all of them may be related to the \u201ccalendar\u201d that fashion brands are expected to follow. We don\u2019t follow a timeline or fashion seasons. Our work is a response to an internal pursuit: what excites us, what needs to be explored, what holds meaning. Some of the things coming up have been in development for years, and we can\u2019t wait to share them with you.\u2019<\/p>\n

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.<\/p>\n

<\/p>\n

Read more of Wallpaper\u2019s London Fashion Week A\/W 2026 coverage <\/strong>here<\/strong><\/a>. <\/strong><\/p>\n

rawmango.com<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"Yesterday morning (23 February 2026), hundreds of spherical glass containers lined the parquet floor of the Royal Horticultural…\n","protected":false},"author":2,"featured_media":786414,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7757],"tags":[748,393,4884,257,16,15],"class_list":["post-786413","post","type-post","status-publish","format-standard","has-post-thumbnail","category-london","tag-britain","tag-england","tag-great-britain","tag-london","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116127142403971027","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/786413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=786413"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/786413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/786414"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=786413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=786413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=786413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}