{"id":791271,"date":"2026-02-26T23:19:17","date_gmt":"2026-02-26T23:19:17","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/791271\/"},"modified":"2026-02-26T23:19:17","modified_gmt":"2026-02-26T23:19:17","slug":"willie-haughey-reveals-audacious-celtic-plan-to-buy-10m-shares-and-gift-them-to-fans-with-legend-fronting-it","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/791271\/","title":{"rendered":"Willie Haughey reveals audacious Celtic plan to buy \u00a310m shares and gift them to fans with legend fronting it"},"content":{"rendered":"<p>Haughey&#8217;s astonishing announcement comes amid the backdrop of a fractured club which has been torn apart amid in-fighting<\/p>\n<p>19:24, 26 Feb 2026Updated 21:36, 26 Feb 2026<\/p>\n<p><img decoding=\"async\" loading=\"eager\"  src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/02\/0_Screenshot-2025-09-17-at-161906.png\" \/><\/p>\n<p aria-label=\"Lord Willie Haughey\" class=\"ImageCaption_caption-title__ccyQU\" data-testid=\"caption-title\">Lord Willie Haughey<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Lord Willie Haughey has revealed his stunning plan to purchase \u00a310million worth of shares if fed-up fans back his bid to shake-up the Premiership champions.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The businessman, a former non-executive director of the club, has issued his vision for his &#8216;Season Ticket Alliance&#8217;, which would see him put \u00a32million into a fund for every 10,000 sign-ups.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Haughey&#8217;s astonishing announcement comes amid the backdrop of a fractured club which has been torn apart amid in-fighting during a season to forget.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">And Baron Haughey, a lifelong <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailyrecord.co.uk\/all-about\/celtic-fc\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"_self\">Celtic<\/a> fan, sees an opportunity to mend fences and he wants every season ticket holders to join him and earn a collective seat at the table.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\"><a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailyrecord.co.uk\/all-about\/dermot-desmond\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"_self\">Parkhead punters have raged at the board and principal shareholder Dermot Desmond<\/a>, but now the former Queen&#8217;s Park money man has gone public with left-field bid to change the status quo in Glasgow&#8217;s east end.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">And he&#8217;s revealed a club legend is being eyed as the frontman to get punters onside and the shares will belong to fans, not him.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Speaking on <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.thescottishsun.co.uk\/sport\/15973128\/willie-haughey-buy-celtic-shares-gift-fans-alliance\/\" rel=\"nofollow noopener\" tabindex=\"0\" target=\"_self\">Go Radio<\/a>, he said: \u201cOver the last few months I\u2019ve been looking at what\u2019s been going on and if you\u2019ve not got harmony in a business then you\u2019ve got no chance.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cAnd I think some of the stuff has been a distraction over the past few months. And I\u2019m not saying I don\u2019t agree with a lot of the things that the fans are angry about.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cBut I think that after last week and the fantastic atmosphere at the stadium and all that, it\u2019ll be killed in two minutes.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cI just think that at the moment we need to come up with a better solution for how the fans can get a voice.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cI\u2019m going to look at setting something up. I want to set up, I believe that the 54,000 season ticket holders are the core, they\u2019re the heartbeat of Celtic. And I\u2019m going to set up a thing called the Season Ticket Alliance.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cAnd I want 54,000 people, whether you\u2019re in corporate or whether you\u2019re in a director\u2019s box or wherever you are, you\u2019re in the seats or in the standing section, that I\u2019m going to set up an office, a small secretariat. I will pay for it.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cI\u2019m not looking for money off of anybody. And what I want to do is I want the 54,000 individuals. All we need is, there\u2019ll be more details in the next few weeks, but all we need is either your email address or your mobile phone number.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cAnd then you\u2019ll get a number, you\u2019ll be part of that Season Ticket Alliance.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/02\/0_Celtic-FC-v-FC-Utrecht-UEFA-Europa-League-202526-League-Phase-MD8.jpg\" \/><\/p>\n<p aria-label=\"\" class=\"ImageCaption_caption-title__ccyQU\" data-testid=\"caption-title\">(Image: SNS Group)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cAnd what we\u2019d like to do then is if thousands and thousands of people join us, then obviously these thousands and thousands of people between them get some shares. Look at what sort of shares.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cI\u2019m trying to get a system where the people can get a voice, but where we can talk to the club sensibly, try and get things done. And what I\u2019m offering is that this will be completely separate.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cI will have nothing to do with it, but for every 10,000 fans that join us, I will put \u00a32 million in for them to buy shares for this trust.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cSo if we take all the shares of the people who would join through the trust, and then we add that to it, if everyone joins, that\u2019s \u00a310million, and they will be gifted to the trust, they\u2019ll not be owned by me.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cIt\u2019s going to be separate for the trust, but I think that we have to get something that all the fans can get behind.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Haughey aired his upset over the ongoing absence of the Green Brigade and wants them back into the stadium as their ongoing ban shows no signs of ending.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">He added: \u201cLet\u2019s get harmony, let\u2019s get the Green Brigade back in the stadium, let\u2019s get everybody singing for the same hymn sheet, and then let\u2019s try and create a vehicle.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cAnd I\u2019ve got an idea, I\u2019m going to get a Celtic legend to front it, and I\u2019m not going to confirm at the moment, but I\u2019ve got that done.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cAnd then over the next few weeks, there\u2019ll be more and more details about how people can become part of this.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cAnd what we\u2019re hoping to do as the long-term players, is to get enough people behind us here that we can go to the club and say, listen, this should be the vehicle for how the fans can get their viewpoint over to the club, maybe we may end up getting enough shares where we can get, we\u2019ve got a voice, and maybe even potentially in years to come, get someone from the fan base onto the board.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Haughey&#8217;s astonishing announcement comes amid the backdrop of a fractured club which has been torn apart amid in-fighting&hellip;\n","protected":false},"author":2,"featured_media":791272,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4100],"tags":[188263,2628,115919,94,1638,79,16,15],"class_list":["post-791271","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football","tag-celtic-fans-collective","tag-celtic-fc","tag-dermot-desmond","tag-football","tag-scottish-premiership","tag-sports","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116139495646167316","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/791271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=791271"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/791271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/791272"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=791271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=791271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=791271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}