{"id":791693,"date":"2026-02-27T03:45:07","date_gmt":"2026-02-27T03:45:07","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/791693\/"},"modified":"2026-02-27T03:45:07","modified_gmt":"2026-02-27T03:45:07","slug":"bryson-dechambeau-splits-with-la-golf-after-game-of-chicken-with-redneck-ceo","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/791693\/","title":{"rendered":"Bryson DeChambeau splits with LA Golf after \u2018game of chicken\u2019 with \u2018redneck\u2019 CEO"},"content":{"rendered":"<p>Bryson DeChambeau has been accused of \u201cplaying chicken\u201d in a failed attempt to take over club manufacturer LA Golf, resulting in a split between the two parties.<\/p>\n<p>The two-time US Open champion, who plays on the <a class=\"ck-custom-link\" href=\"https:\/\/www.telegraph.co.uk\/liv-golf-invitational-series\/\" target=\"_blank\" rel=\"noopener\">LIV Tour<\/a>, had been an ambassador for LA Golf, with whom he worked extensively on the development of new clubs.<\/p>\n<p>According to Reed Dickens, who founded LA Golf and was once the assistant press secretary to George W Bush, <a class=\"ck-custom-link\" href=\"https:\/\/www.telegraph.co.uk\/bryson-dechambeau\/\" target=\"_blank\" rel=\"noopener\">DeChambeau<\/a> made a major misjudgment when he came forward with his pitch.<\/p>\n<p>\u201cBryson and I actually have some of the same tendencies, and I have nothing but respect for him,\u201d Dickens told Golf.com. \u201cBut he has this new consultant, a McKinsey-consulting type guy, and this guy says to me that Bryson is gonna walk unless he gets 51 per cent.<\/p>\n<p>\u201cBryson\u2019s got two per cent of the company. And I think the guy doesn\u2019t realise that he\u2019s dealing with a redneck. And I say, \u2018There\u2019s no path for that\u2019. They played chicken with me, and now we\u2019re going to graciously part ways.\u201d<\/p>\n<p>Dickens also believes his company is no longer the right fit for DeChambeau who, as a physics graduate, has a huge hands-on interest in equipment development. \u201cBryson needs someone serving him 24 hours a day, he needs somebody to build him his own clubs, and that\u2019s not scalable for us,\u201d Dickens said. \u201cWe partnered with the golfer, who is more active than any golfer on social media, and I\u2019m very grateful for that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Bryson DeChambeau has been accused of \u201cplaying chicken\u201d in a failed attempt to take over club manufacturer LA&hellip;\n","protected":false},"author":2,"featured_media":791694,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4106],"tags":[11080,2826,141423,93,79,1715,16,15,227594],"class_list":{"0":"post-791693","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-golf","8":"tag-bryson-dechambeau","9":"tag-golf","10":"tag-liv-golf-invitational-series","11":"tag-sport","12":"tag-sports","13":"tag-standard","14":"tag-uk","15":"tag-united-kingdom","16":"tag-us-content"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116140541713462407","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/791693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=791693"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/791693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/791694"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=791693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=791693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=791693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}