{"id":815355,"date":"2026-03-09T22:52:24","date_gmt":"2026-03-09T22:52:24","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/815355\/"},"modified":"2026-03-09T22:52:24","modified_gmt":"2026-03-09T22:52:24","slug":"starbucks-partners-the-devil-wears-prada-musical-and-the-cirkel-for-soho-pop-up","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/815355\/","title":{"rendered":"Starbucks partners \u2018The Devil Wears Prada\u2019 musical and The Cirkel for Soho pop-up"},"content":{"rendered":"

Starbucks is partnering with \u2018The Devil Wears Prada: The Musical\u2019, along with luxury womenswear resale platform The Cirkel, for an exclusive themed fashion pop-up at its coffee shop at 3 Soho Place in London on 13 March, from 5-7 pm.<\/strong><\/p>\n

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The stage adaptation of the fashion film is currently running at the Dominion Theatre in London\u2019s West End – just around the corner from the Starbucks in Soho – starring Vanessa Williams as Miranda Priestly, with music by Elton John.<\/p>\n

Starbucks has become the hit musical\u2019s official coffee partner, securing its long-standing connection with the fashion world – from Anna Wintour being photographed with a Starbucks cup in hand, to Miranda Priestly\u2019s \u201cfamously uncompromising Starbucks order\u201d.<\/p>\n

The collaboration will see Starbucks unveil an immersive coffeehouse takeover, with exclusive prizes and playful nods to the musical, centred around \u2018The Coffee Edit\u2019, featuring a hand-picked edit of pre-loved designer items curated by The Cirkel and inspired by the film\u2019s most memorable wardrobes and runway moments. Across four rails, shoppers will find cerulean blue statement pieces and Parisian runway silhouettes, priced from \u00a330-\u00a3350.<\/p>\n

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The Cirkel founder, Eliza Batten, said: \u201cThis is such a fun project for the team and me. The show has so many inspirational characters with iconic wardrobes that narrowing it down to four\u00a0rails feels borderline impossible.<\/p>\n

\u201cFor us at The Cirkel, it\u2019s about creating a resale experience that elevates everyday moments – combining style, sustainability and culture in a way that feels accessible and exciting, all with the ultimate accessory: coffee.\u201d<\/p>\n

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Vic Robertson, Marketing Director at Starbucks UK, added: \u201cPartnering\u00a0with \u2018The Devil\u00a0Wears Prada: The Musical\u2019\u00a0is a brilliant moment for Starbucks UK.\u00a0The show has become\u00a0a huge\u00a0part of London\u2019s cultural conversation, and\u00a0we\u2019re\u00a0proud to help bring fans closer to\u00a0it.<\/p>\n

\u201cThis new partnership builds on the\u00a0renowned\u00a0role\u00a0Starbucks\u00a0plays\u00a0in \u2018The Devil Wears Prada\u2019 film, and now the musical, celebrating how everyday coffee rituals can become a\u00a0symbol of individuality, fuelling creativity in an industry that never stands still. Starbucks coffeehouses\u00a0are\u00a0spaces where ideas are shaped, perspectives are formed, and creative ambition takes root.\u201d<\/p>\n

For those unable to attend in person, the shopping experience will also be livestreamed on The Cirkel\u2019s TikTok channel ahead of the opening between 4-5pm, enabling fashion enthusiasts across the UK to shop the collection\u00a0virtually in\u00a0real time.<\/p>\n

Additionally, across its UK coffeehouses nationwide, Starbucks will launch a limited-time social competition from 12 March, inviting customers to win premium prizes in celebration of the new partnership.<\/p>\n

Customers simply need to scan the QR code on stickers in select Starbucks coffee shops around London, or enter directly via Starbucks UK socials, to unlock access to an exclusive three-tier prize draw. Prizes range from a trip to Milan to exclusive merchandise and ticket giveaways to the musical, alongside a host of additional rewards.<\/p>\n

This latest partnership builds on Starbucks\u2019\u00a0recent launch of \u2018The House of Coffee\u2019 \u2013 a platform for creative collaborations at the Starbucks Reserve Roastery in Milan. Developed with brand consultant Sarah Andelman, former purchasing and image director of cult Paris concept store Colette, the inaugural collection featured partnerships with ski specialist Nordica, outerwear label K-Way and\u00a0pet wear\u00a0brand Poldo Dog Couture.<\/p>\n

Starbucks VP of Brand & Customer Experience for Europe, the Middle East and Africa, Esther van Onselen, said:\u202f\u201cAs we continue our journey to get \u2018Back to Starbucks\u2019, we\u2019re embracing our legacy in culture to create moments where creativity meets coffee and couture.<\/p>\n

\u201cIt\u2019s\u00a0about reinforcing Starbucks as a brand that shows up\u00a0in\u00a0contemporary life\u00a0and connects with identity beyond the coffeehouse.\u201d<\/p>\n

In February, Starbucks unveiled \u2018The Apron Project\u2019, the next chapter under \u2018The House of Coffee\u2019 – a series of exclusive, custom-designed aprons created by Milan creatives, including Francesca Ragazzi, Head of Editorial Content at Vogue Italia.<\/p>\n","protected":false},"excerpt":{"rendered":"Starbucks is partnering with \u2018The Devil Wears Prada: The Musical\u2019, along with luxury womenswear resale platform The Cirkel,…\n","protected":false},"author":2,"featured_media":815356,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,393,2584,4884,257,15587,16,15],"class_list":{"0":"post-815355","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-england","10":"tag-fashion","11":"tag-great-britain","12":"tag-london","13":"tag-starbucks","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116201675428320536","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/815355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=815355"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/815355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/815356"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=815355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=815355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=815355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}