{"id":818922,"date":"2026-03-11T12:57:18","date_gmt":"2026-03-11T12:57:18","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/818922\/"},"modified":"2026-03-11T12:57:18","modified_gmt":"2026-03-11T12:57:18","slug":"infrared-heated-fitness-brand-yoga-joint-opening-in-nyc","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/818922\/","title":{"rendered":"Infrared Heated Fitness Brand Yoga Joint Opening in NYC"},"content":{"rendered":"

Adam Shane, the former chief development officer of Barry\u2019s, is opening two Yoga Joint studios in NYC this year, with plans for 15-plus locations across the New York metro area<\/p>\n

Adam Shane has traded the glow of Barry\u2019s famous red lights for Yoga Joint\u2019s blue, but don\u2019t mistake the color change for a cooldown.<\/p>\n

Shane, the former chief development officer and executive vice president of operations at Barry\u2019s, has acquired the New York territory franchising rights to the Florida-born infrared heated fitness brand<\/a>, with the first two studios set to open in fall 2026 \u2014 one at 470 Park Ave. South in Midtown Manhattan and another at 267 Kent Ave. in Williamsburg, Brooklyn.<\/p>\n

His longer-range plan calls for 15-plus locations across New York City and surrounding markets, including Westchester, Long Island, Greenwich, C.T., Hoboken and Jersey City by 2030.<\/p>\n

Shane found Barry\u2019s as a client in 2011, fell for the workout and eventually spent 13-plus years scaling the brand. His chapter with Yoga Joint<\/a> began the same way; Shane discovered the boutique fitness around 2021 while looking for somewhere to sweat after COVID scrambled his routine.<\/p>\n

\"AdamAdam Shane (credit: Yoga Joint)<\/p>\n

What got him through the door (and kept him coming back) was programming. The brand runs two core class formats: Flow, a 60-minute vinyasa-style yoga class, and FIIT, a 45-minute strength and cardio conditioning class using free weights and resistance bands, all inside infrared-heated studios that are suitable for all.<\/p>\n

\u201cYou can be advanced, you can be a beginner,\u201d Shane told Athletech News. \u201cI think the beauty of Yoga Joint is that it\u2019s for everyone. You can always lift heavier. You can always lift lighter.\u201d<\/p>\n

\"\"credit: Yoga Joint <\/p>\n

Notably, he\u2019s bringing something New York hasn\u2019t seen much of lately: a fitness concept that isn\u2019t Pilates. In a city where Pilates studios are seemingly multiplying by the block, Shane is going a different direction, but he\u2019s happy to cheer on those in a different category.<\/p>\n

\u201cPilates is having a sort of fitness moment, and it\u2019s great,\u201d he said. \u201cThere\u2019s room for a lot of different things in fitness.\u201d<\/p>\n

The timing is key. The global Pilates and yoga studio market was valued at $120 billion in 2025 and is projected to hit $521 billion by 2035, according to a report from Allied Market Research<\/a>.<\/p>\n

But the finer details still matter, and Yoga Joint has the on-point aesthetics that consumers now expect from boutique fitness, plus a spot-booking system that lets members reserve specific spots in the studio ahead of class.<\/p>\n

\u201cWhen you go into the room, it\u2019s a dark room,\u201d Shane explained. \u201cIt\u2019s got really cool lighting that changes with the workout. You\u2019ve got an instructor guiding. It really has that high energy, which I loved about Barry\u2019s, frankly. So this has that element of high energy, fun music, all incorporated into what I call a fully immersive experience.\u201d<\/p>\n

\"\"credit: Yoga Joint <\/p>\n

The concept, founded in 2010 by Paige Held in South Florida, has\u00a0grown to 17 locations across the state, with national expansion now underway.<\/p>\n

Shane spent several years getting to know Held and the brand\u2019s parent company leadership before pulling the trigger on the New York territory deal in late 2024.<\/p>\n

The New York build-out<\/a> is backed by a group of investors spanning fitness, real estate, finance and entertainment. The Park Avenue South studio will span 6,300 square feet across ground-floor and basement space, while the Williamsburg location will cover 4,500 square feet on the ground floor. After the first two studios open, Shane plans to add four to five locations per year.<\/p>\n

Before the studios open, Yoga Joint New York will begin making noise this summer through pop-up events in the city and in the Hamptons, as well as a confirmed teaching slot at Bryant Park Yoga<\/a>.<\/p>\n

\u201cWhat\u2019s really important to me is building a team-first culture that truly takes care of its clients and its community with hospitality and service,\u201d Shane said.<\/p>\n","protected":false},"excerpt":{"rendered":"Adam Shane, the former chief development officer of Barry\u2019s, is opening two Yoga Joint studios in NYC this…\n","protected":false},"author":2,"featured_media":818923,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4322],"tags":[235857,15911,1630,33328,105,10484,16,15,5088,235858],"class_list":["post-818922","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fitness","tag-barrys","tag-boutique-fitness","tag-fitness","tag-fitness-franchise","tag-health","tag-nyc","tag-uk","tag-united-kingdom","tag-yoga","tag-yoga-joint"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116210660155433576","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/818922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=818922"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/818922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/818923"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=818922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=818922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=818922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}