{"id":821052,"date":"2026-03-12T16:18:13","date_gmt":"2026-03-12T16:18:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/821052\/"},"modified":"2026-03-12T16:18:13","modified_gmt":"2026-03-12T16:18:13","slug":"eu-plant-based-label-ban-to-restrict-some-meaty-words-but-not-others","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/821052\/","title":{"rendered":"EU Plant-Based Label Ban To Restrict Some Meaty Words But Not Others"},"content":{"rendered":"<p>The EU has agreed to restrict certain meaty words, but not others, as part of its plant-based label ban.<\/p>\n<p>European lawmakers have agreed to ban the use of 31 different words for marketing and labeling plant-based foods, including \u201cbeef,\u201d \u201cbacon,\u201d and \u201cdrumstick.\u201d However, form-related words like \u201cburger,\u201d \u201cnugget,\u201d and \u201csausage\u201d will still be allowed.<\/p>\n<p><strong>Read more: <\/strong><a href=\"https:\/\/plantbasednews.org\/lifestyle\/health\/report-suggests-dairy-important-for-health\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Industry Report Suggests Dairy Is \u2018Important\u2019 For Health And The Environment, Despite Contrary Evidence<\/strong><\/a><\/p>\n<p>Negotiators from the European Parliament and the EU Council of Ministers have reached a provisional agreement on the <a href=\"https:\/\/plantbasednews.org\/lifestyle\/food\/meaty-words-plant-based-food-labels\/\" rel=\"nofollow noopener\" target=\"_blank\">proposed plant-based labeling ban<\/a>.<\/p>\n<p>Plant-based producers will have a three-year transition period to clear existing stock and ensure all products comply with the new legislation. The updated legislation still needs to be formally adopted, which includes a final vote in the parliamentary plenary.<\/p>\n<p>The banned words are: Beef, veal, pork, poultry, chicken, turkey, duck, goose, lamb, mutton, ovine, goat, drumstick, tenderloin, sirloin, flank, loin,\u00a0 steak, ribs, shoulder, shank, chop, wing, breast, liver, thigh, brisket, ribeye, T-bone, rump, and bacon.<\/p>\n<p>\u2018None of these benefits the consumer\u2019<\/p>\n<p>The European Council <a href=\"https:\/\/www.consilium.europa.eu\/en\/press\/press-releases\/2026\/03\/05\/council-and-parliament-reach-provisional-agreement-to-give-farmers-a-stronger-negotiating-position-in-the-food-supply-chain\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">said<\/a> the words can only be used for meat products, and that a ban will \u201cenhance transparency\u201d and \u201cenable well-informed consumer choices.\u201d<\/p>\n<p>Alistair Currie, the public affairs and policy manager at The Vegan Society, said, \u201cThis decision will remove consumer choice, stifle innovation in the vegan food sector, increasing costs to businesses that will need to re-label and re-market products with new names and descriptions. None of these benefits the consumer.\u201d<\/p>\n<p>While veggie burgers, sausages, and nuggets have not yet been banned, the legislation was expanded during negotiations to include <a href=\"https:\/\/plantbasednews.org\/news\/alternative-protein\/cultivated-meat-farm-coming-to-netherlands\/\" rel=\"nofollow noopener\" target=\"_blank\">cultivated and cell-based meat<\/a>, even though it is not yet available to EU shoppers at a retail level.<\/p>\n<p><strong>Read more: <\/strong><a href=\"https:\/\/plantbasednews.org\/news\/paul-mccartney-eu-plant-based-labels\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Paul McCartney And 8 MPs Urge EU To Reconsider Ban On \u2018Meaty\u2019 Plant-Based Labels<\/strong><\/a><\/p>\n<p>The EU, the climate crisis, and food system change<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/03\/eu-ban-plant-based-foods-meaty-words-labeling-3-1200x900.jpeg\" alt=\"Photo shows someone taking a single packet of Beyond Meat's mince from a refrigerator of vegetarian burgers and sausages\" class=\"wp-image-374565\"  \/>Adobe Stock Debates over the labeling of plant-based foods are happening around the world<\/p>\n<p>The EU announced that the plant-based labeling ban would go ahead on the same day it publicized a <a href=\"https:\/\/www.consilium.europa.eu\/en\/press\/press-releases\/2026\/03\/05\/2040-climate-target-council-gives-final-green-light\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">new and binding intermediate climate target<\/a>. The EU has proposed a reduction in net greenhouse gas emissions (GHGs) of 90 percent (compared to 1990 levels) by 2040, as part of its broader goal of climate neutrality by 2050.<\/p>\n<p>\u201cThe climate transition requires making more sustainable food choices easier, not harder,\u201d Jasmijn de Boo, the CEO of ProVeg, told <a href=\"http:\/\/www.euronews.com\/2026\/03\/06\/no-clear-environmental-benefit-eu-crackdown-on-meaty-plant-based-labels-sparks-climate-con\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Euronews Green<\/a>. \u201cPlant-based foods typically have a significantly lower environmental footprint than animal-based products, including lower greenhouse-gas emissions and land use, so policies should support their development and uptake.\u201d<\/p>\n<p>In February, the non-profit Foodrise reported that the EU gave <a href=\"https:\/\/plantbasednews.org\/news\/environment\/animal-agriculture-eu-cap-subsidies-billion\/\" rel=\"nofollow noopener\" target=\"_blank\">up to 77 percent<\/a> of its annual CAP farming subsidies, worth roughly \u20ac39 billion, to high-emitting animal agriculture in 2020. A previous report found that the EU was making high-impact animal foods \u201c<a href=\"https:\/\/plantbasednews.org\/news\/environment\/subsidies-eu-supports-animal-agriculture\/\" rel=\"nofollow noopener\" target=\"_blank\">artificially cheap<\/a>.\u201d<\/p>\n<p>Animal agriculture is the <a href=\"https:\/\/plantbasednews.org\/news\/environment\/animal-ag-leading-cause-climate-change\/\" rel=\"nofollow noopener\" target=\"_blank\">leading cause of climate change<\/a>, and meat, dairy, and eggs are linked to <a href=\"https:\/\/plantbasednews.org\/news\/environment\/plant-based-diets-save-species-extinctions\/\" rel=\"nofollow noopener\" target=\"_blank\">environmental destruction<\/a>,<a href=\"https:\/\/plantbasednews.org\/news\/environment\/animal-ag-leading-cause-climate-change\/\" rel=\"nofollow noopener\" target=\"_blank\"> climate change<\/a>, an<a href=\"https:\/\/plantbasednews.org\/news\/economics\/investors-companies-divest-from-animal-products\/\" rel=\"nofollow noopener\" target=\"_blank\"> unstable food system<\/a>, and human<a href=\"https:\/\/plantbasednews.org\/lifestyle\/health\/doctor-nonprofit-maha-meat-and-dairy\/\" rel=\"nofollow noopener\" target=\"_blank\"> health issues<\/a>. Animal farming is also <a href=\"https:\/\/plantbasednews.org\/news\/environment\/us-nutrition-guidelines-require-acres-farmland\/\" rel=\"nofollow noopener\" target=\"_blank\">resource-intensive<\/a> and inefficient.<\/p>\n<p><strong>Read more: <\/strong><a href=\"https:\/\/plantbasednews.org\/lifestyle\/food\/oatly-banned-plant-based-milk-uk\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Oatly Banned From Marketing Plant-Based Products As Milk In The UK<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The EU has agreed to restrict certain meaty words, but not others, as part of its plant-based label&hellip;\n","protected":false},"author":2,"featured_media":821053,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5174],"tags":[7029,2000,299,5187,1203,79663,2725,12],"class_list":["post-821052","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eu","tag-climate","tag-eu","tag-europe","tag-european","tag-food","tag-labeling","tag-law","tag-news"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116217112671473656","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/821052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=821052"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/821052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/821053"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=821052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=821052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=821052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}