{"id":82908,"date":"2025-05-07T21:48:13","date_gmt":"2025-05-07T21:48:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/82908\/"},"modified":"2025-05-07T21:48:13","modified_gmt":"2025-05-07T21:48:13","slug":"reebok-names-new-head-of-basketball","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/82908\/","title":{"rendered":"Reebok names new head of basketball"},"content":{"rendered":"<p class=\"article-content col-md-8 offset-md-1\">\n                                U.S. sportswear brand <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-reebok\" title=\"Reebok\" target=\"_blank\" rel=\"noopener\">Reebok<\/a> has announced the appointment of Jide Osifeso to the role of head of basketball.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;max-width:695px;\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/e580.jpg\" alt=\"Jide Osifeso\" loading=\"lazy\"\/>Jide Osifeso <\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">Founder of the contemporary menswear label Hymne, Osifeso has been serving in the role since spring 2024, according to the Business of Fashion.\u00a0<\/p>\n<p>In his new role, the designer oversees all areas of Reebok\u2019s basketball division, including creative direction, alongside former basketball stars Shaquille O\u2019Neal and Allen Iverson, who now serve as president and vice president, respectively, of Reebok\u2019s basketball category.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">\u201cReebok\u2019s been out of basketball for over a decade, so now it almost feels like we have this start-up mentality,\u201d Osifeso said in a media release, reported by BoF.\u00a0<\/p>\n<p>\u201cWhat\u2019s fundamental is asking what basketball means to the culture today and whether the kids, who have no recollection of what this brand was in the past, would want from us.\u201d<\/p>\n<p>In addition to Hymne, Osifeso has forged multiple collaborations with Reebok and Reigning Champ, and has designed merch for Kendrick Lamar, SZA, and <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-jordan\" title=\"Jordan\" target=\"_blank\" rel=\"noopener\">Jordan<\/a> Peele\u2019s\u00a0Nope.<\/p>\n<p>Earlier this year, Reebok parent\u00a0Authentic Brands Group\u00a0announced a series of new partnerships for sportswear brands operations in the U.S., Europe and the UK.\u00a0<br \/>\u00a0\n                            <\/p>\n<p>\n                                Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"U.S. sportswear brand Reebok has announced the appointment of Jide Osifeso to the role of head of basketball.&hellip;\n","protected":false},"author":2,"featured_media":82909,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[952,748,393,2584,4884,20292,15909,5775,1144,15910,40101,712,16,15,1764],"class_list":{"0":"post-82908","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uk","8":"category-united-kingdom","9":"tag-beauty","10":"tag-britain","11":"tag-england","12":"tag-fashion","13":"tag-great-britain","14":"tag-jordan","15":"tag-luxury","16":"tag-network","17":"tag-northern-ireland","18":"tag-professionals","19":"tag-reebok","20":"tag-scotland","21":"tag-uk","22":"tag-united-kingdom","23":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114468756385255285","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/82908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=82908"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/82908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/82909"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=82908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=82908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=82908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}