{"id":830430,"date":"2026-03-16T22:10:16","date_gmt":"2026-03-16T22:10:16","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/830430\/"},"modified":"2026-03-16T22:10:16","modified_gmt":"2026-03-16T22:10:16","slug":"prada-plays-on-typical-new-york-scaffolding-with-mesh-installation","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/830430\/","title":{"rendered":"Prada plays on typical New York scaffolding with mesh installation"},"content":{"rendered":"

Fashion brand Prada<\/a> has worked with local design studio 2×4 to cover a New York City store in functional seafoam-green scaffolding<\/a> designed to shift visually with changing light and weather.<\/p>\n

The temporary installation covers the brand’s 5th Avenue shop and is made of a scaffolding structure covered in semi-transparent scrim paper that creates a moir\u00e9, or rippling, effect.<\/p>\n

\"PradaPrada and 2×4 have transformed typical scaffolding into a “Prada green” installation<\/p>\n

The structure, which encircles the two exposed facades of the store, is made of standard commercial pipe scaffolding elements, which are lined with lighting and painted Prada Green.<\/p>\n

Lightweight, fibre-based scrim paper, sometimes used in theatre backdrops, was double-layered and was printed with different coloured patterns to create the moir\u00e9 effect.<\/p>\n

\"PradaThe facade shifts in transparency via a double-layered scrim paper<\/p>\n

As the light changes, or passerby grow closer or further from the structure, the transparency shifts, sometimes appearing monolithic and solid, and sometimes revealing the structure underneath.<\/p>\n

According to spatial design studio 2×4<\/a>, long-time collaborators of Prada, the project was an opportunity to showcase the brand as the store undergoes renovations.<\/p>\n

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\n\t\t\t\t\t\t\"Redbull<\/p>\n

Red Bull and Prada turn Brazilian skyscraper into world’s largest skate ramp\n\t\t\t\t\t\t<\/p>\n

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“Rather than hiding construction and maintenance, we leverage them as an opportunity to express Prada’s unique aesthetic heritage,” said the studio in an Instagram post<\/a>.<\/p>\n

“Through colour, pattern, and moir\u00e9, the scaffold becomes an extension of the brand language rather than a screen; a branding of and in the structure of the city.”<\/p>\n

\"PradaA slightly offset motif creates the moir\u00e9 effect<\/p>\n

According to Prada, there is no end date set for the installation, as details of the extent of renovations have not been released.<\/p>\n

The appearance of New York City scaffolding<\/a> has been revisited in recent years, in part because of outgoing Mayor Eric Adams ‘ disdain for the structures.<\/p>\n

Last year, the city passed several bills aimed at shortening the duration of scaffolding installation<\/a>, while it also selected the finalists for a long-running initiative that called for the redesign of the structures<\/a>.<\/p>\n

Louis Vuitton also used renovations on its flagship store as a moment for installation by wrapping the building in an opaque facade that resembles a huge stack of luggage<\/a>.<\/p>\n

Prada also recently worked with Redbull to create a huge skateboard ramp down the side of a skyscraper in Brazil<\/a>.<\/p>\n

The photography is by Bridgit Beyer<\/a><\/p>\n