multiple news reports<\/a> about Diagolon and its neo-Nazi tour, which it billed as a \u201ccomedy show\u201d.<\/p>\nJustin Trudeau, Canada\u2019s then prime minister, had described the group as a \u201cwhite nationalist violent organisation\u201d. Andrea Horwath, the mayor of Hamilton, the Ontario city where Diagolon was due to bring its show, had said she was \u201cappalled\u201d by the forthcoming event.<\/p>\n
It appears that the neo-Nazi group turned to Cameo \u2013 and Farage \u2013 in an act of retaliation, to troll the female mayor. The prompt asked Farage to give a \u201cpep talk\u201d, adding: \u201cWe are trying to get Andrea Horwath to attend the \u2018Road Rage Terror Tour\u2019 comedy show. But she is hesitant to go because of the name.\u201d It added: \u201cIf Nigel could please start the video with the subtitle of the show \u2018They have to go back\u2019 it would be appreciated. Cheers.\u201d<\/p>\n
Farage duly obliged, starting his video: \u201cThey have to go back.\u201d Farage\u2019s message then encouraged \u201cAndrea\u201d to attend what he said was \u201cthe most talked-about show in Canada\u201d. \u201cWhy not give it a go?\u201d Farage said. \u201cYou never know, you might walk out saying, \u2018Road Rage Terror Tour is the best thing that ever happened.\u2019\u201d<\/p>\n
Within three hours of Farage uploading the video, the neo-Nazi group had edited the clip and begun circulating it online to promote its event.<\/p>\n
Farage\u2019s clip was also incorporated into the neo-Nazi group\u2019s propaganda, including one video in which a leader of Diagolon makes shooting noises and gestures while saying: \u201cI just saw you were brown and I couldn\u2019t help myself.\u201d<\/p>\n
In another Diagolon video, Farage\u2019s Cameo clip featured alongside white nationalist and antisemitic messaging, including slides, which appear to be generated by AI, depicting Jewish men as drug dealers \u201cstealing our birthright\u201d, and south Asians as \u201cstrangers at our doors, taking what\u2019s ours\u201d.<\/p>\n
Farage\u2019s spokesperson said he used the platform \u201cin good faith and without knowledge of the individuals involved beyond what is written for him\u201d in the prompt. They added: \u201cIf individuals or groups subsequently choose to misuse or repurpose a Cameo recording, that is clearly outside Mr Farage\u2019s knowledge or control.\u201d<\/p>\n
A representative of Diagolon said it disputed the Guardian\u2019s characterisation of the group. They said of Farage: \u201cWe used him for a laugh and to cause him this trouble as a consequence for being lazy and stupid enough to say anything for a dollar.\u201d<\/p>\n
\u2018Have a great day. If in doubt, keep them out\u2019<\/p>\n
While Farage may claim to have been duped into repeating the Canadian neo-Nazi slogan, it is harder for him to give the same excuse for his use of a phrase used by the British far \u2013 right. In the Cameo videos reviewed by the Guardian, Farage uses \u2013 or more often alludes to \u2013 the hardline anti-immigration phrase \u201cIf in doubt, kick them out\u201d more than 20 times.<\/p>\n
The slogan, which may have roots in the football saying \u201cIf in doubt, kick it out\u201d, has been adopted by the far right as a shorthand for a hardline immigration policy. It was used at a far-right Tommy Robinson rally in October 2024, and again at protests against the housing of asylum seekers in hotels in August and November 2025.<\/p>\n
Farage seems to be aware of the connotations \u2013 and the risk of adopting the phrase. When he was first asked to record a Cameo video with the words \u201ckick \u2019em out\u201d in May 2021, Farage appeared reluctant, saying it \u201ccould be misconstrued\u201d. And on five subsequent occasions in which Cameo users asked him to use the phrase, Farage did not do so.<\/p>\n
But weeks after expressing reluctance to use the phrase, Farage adopted a variation of it when asked to use it when marking an 80th birthday. \u201cThis comes, of course, from one Brexit fan to another. So please have a great day. If in doubt, keep them out is a motto you believe in,\u201d he said.<\/p>\n
He used the phrase again in June 2022, in reference to an online game, and again in July 2024, when he said: \u201cI\u2019m asked to add if in doubt, kick \u2019em out. I tell you what, if you come here illegally you should not be staying, simple as.\u201d<\/p>\n
On 17 occasions, Farage part-referenced the phrase in a manner that is likely to resonate with his supporters, saying things like \u201cIf in doubt, proper border controls,\u201d or more vaguely suggesting \u201cIf in doubt, you know what to do.\u201d<\/p>\n
Dr Ashton Kingdon, a lecturer in criminology at the University of Southampton, said the phrase was a \u201ca well-established far-right slogan\u201d. She added: \u201cHe is choosing to cultivate this audience and to speak its language back to it.\u201d<\/p>\n
Farage\u2019s spokesperson said it would be \u201centirely misleading\u201d to portray his Cameo messages as \u201cevidence of political alignment with the individuals who requested them\u201d.<\/p>\n
\u2018Up the Rhodesia\u2019 and other far-right tropes<\/p>\n
Unlike his traditional social media accounts, which have millions of followers and receive intense public scrutiny, Farage\u2019s Cameo videos go largely unnoticed. They are more akin to a direct one-on-one message, although they can then spread organically among groups of supporters who share them among friends on WhatsApp, TikTok or Instagram.<\/p>\n
In many of his Cameo videos, Farage deploys references and in-jokes that are unlikely to mean anything to a mainstream audience but resonate with internet subcultures, including some that are linked to the far right.<\/p>\n
In one Cameo clip, for which he charged \u00a376, Farage revealed an apparent familiarity with antisemitic conspiracy theories. Asked to \u201ctalk about how the world is going to shit and how secret societies are controlling everything\u201d, he volunteered: \u201cIs it the Bilderbergers that are running the world? You know, there are many, many other theories. It could be the Masons. Some think it\u2019s the Rothschilds. Maybe it\u2019s George Soros. I don\u2019t know. What I do know is actually I don\u2019t think any of it is a conspiracy theory.\u201d<\/p>\n
Kingdon, the Southampton academic, said references to those four conspiracies together \u201cform a recognised canon of far-right, antisemitic and white nationalist thought: that hidden elites are secretly coordinating to undermine nations and centralise global power\u201d.<\/p>\n
In another video appearing to reference a far-right trope, the Reform leader concluded a \u00a378 video: \u201cI\u2019ve got to end this by saying \u2018up the Rhodesia\u2019. Now whether this is the old country or a pub, I don\u2019t know, but that\u2019s the message.\u201d<\/p>\n
There are no pubs in England called the Rhodesia. Rhodesia, a white minority-rule state that is now Zimbabwe, has become a common reference point for white nationalists.<\/p>\n
Dr Robert Topinka, a lecturer in digital media and rhetoric at Birkbeck, University of London, said: \u201cRhodesia is a key far-right and white nationalist reference point and has been since the 60s. Rhodesia is shorthand for a beleaguered white minority fighting heroically in a doomed battle to preserve an ethnostate.\u201d<\/p>\n
This is not the first time Farage\u2019s use of Cameo has caused controversy. In 2021, before becoming the leader of Reform UK, Farage was duped into recording a video in which he used the Irish nationalist phrase \u201cUp the Ra\u201d.<\/p>\n
At the time, he said he \u201cwould have looked at that as something very innocent, and wouldn\u2019t have even known there was an implication to it\u201d. He also said he rejected video requests on Cameo \u201cif they are crude or offensive\u201d.<\/p>\n
However, there are dozens of Cameo videos recorded since then containing crude or offensive language. And there are others which Farage recorded for Cameo users who openly expressed offensive views in their prompts.<\/p>\n
For \u00a378, for example, Farage produced a Father\u2019s Day message from a user who included \u201cPs vote national front\u201d in their request. For \u00a374, Farage also recorded a 70th birthday message for someone called Ken, who he was told was a Ukip supporter who liked GB News but \u201cdislikes \u2013 the gypsies\u201d.<\/p>\n
Farage was twice paid on Cameo to make misogynistic comments about female politicians. In one, he noted the recipient of the video was \u201crumoured to have a secret crush on Diane Abbott. Well, I hope that\u2019s not true.\u201d In another, Farage ridiculed someone \u201csimpering for Alexandria Ocasio-Cortez\u2019s big naturals\u201d \u2013 a reference to the US congresswoman\u2019s breasts.<\/p>\n
Farage also appeared relaxed about receiving money from Cameo users expressing transphobic views, including one who said their friend \u201cslept with a tranny on a lads night out and it\u2019d be so funny if this is how he finds out!! Kept it subtle so the woke brigade don\u2019t lose their marbles. It\u2019d be really funny if you go [a]ll serious with \u2018we all know what you did\u2019.\u201d<\/p>\n
In an expedited video for which he charged \u00a3160, Farage then said: \u201cWe all know what you did. We won\u2019t tell anyone if you don\u2019t.\u201d<\/p>\n
When asked to provide his political predictions in another video, for which he charged \u00a377, Farage said: \u201cWe\u2019ve won the Brexit battle, but we now have to beat the war on woke. The nonsense \u2013 the idea that a bloke puts on a dress and calls himself a woman, et cetera.\u201d<\/p>\n
Relentless use of Cameo raises questions about focus as an MP<\/p>\n
Analysis of the 4,366 videos reviewed by the Guardian suggests Farage has been recording the equivalent of almost three videos a day. (That calculation is likely to be an underestimate, since it does not include the thousands of additional \u201cprivate\u201d Cameo clips that were not part of the tranche reviewed by the Guardian.)<\/p>\n
Indeed, his relentless use of the platform raises questions about his focus as an MP and leader of a major political party. On the day of his election on 4 July 2024, for example, Farage took time out of his political duties to record eight Cameo videos. Within hours of his election the following morning, he recorded two more, fulfilling expedited 24-hour commissions.<\/p>\n
His political success has coincided with \u2013 and probably contributed to \u2013 an uptick in demand for his Cameo videos. The 19 hours in total that Farage has spent recording Cameo clips since taking his seat have mainly occurred when the House of Commons is not sitting. But he appears to have uploaded videos on 212 occasions during parliamentary business in the house.<\/p>\n
They include six videos uploaded during the second reading of the renters\u2019 rights bill, and one video \u2013 wishing someone a happy 53rd birthday \u2013 uploaded during a parliamentary vote that Farage missed.<\/p>\n
Farage\u2019s spokesperson said he had voted in the House of Commons \u201cmore times than Kemi Badenoch and Keir Starmer combined since July 2024, which does not support the suggestion that recording these brief messages has detracted from his parliamentary responsibilities\u201d.<\/p>\n
Nine of Farage\u2019s Cameo videos appear to have been recorded on Christmas Day. Four were seemingly recorded on the day of the queen\u2019s funeral, including one produced for a stag do, and another in which Farage made a vulgar sexual reference to \u201cshenanigans\u201d in a cabin and \u201cDeez Nuts\u201d.<\/p>\n
On the surface, most of Farage\u2019s videos project his carefully honed public persona of an amiable well-wisher. However, outtakes from some \u2013 which the Guardian discovered by changing some of the text in the URL \u2013 show a side to Farage the public do not generally see.<\/p>\n
On several occasions, when his money-making sideline is interrupted by a text message or phone call, requiring him to re-record the video, Farage appears quick to anger.<\/p>\n","protected":false},"excerpt":{"rendered":"Nigel Farage has sold videos in which he endorsed a neo-Nazi event, repeated extremist slogans and supported a…\n","protected":false},"author":2,"featured_media":832160,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3,4],"tags":[12,16,15],"class_list":["post-832159","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uk","category-united-kingdom","tag-news","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116245620833779779","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/832159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=832159"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/832159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/832160"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=832159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=832159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=832159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}