{"id":83479,"date":"2025-05-08T02:48:09","date_gmt":"2025-05-08T02:48:09","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/83479\/"},"modified":"2025-05-08T02:48:09","modified_gmt":"2025-05-08T02:48:09","slug":"anthropic-jumps-into-internet-search-increasing-pressure-on-google","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/83479\/","title":{"rendered":"Anthropic jumps into internet search, increasing pressure on Google"},"content":{"rendered":"

The generative artificial intelligence startup Anthropic PBC<\/a> is joining rivals such as OpenAI and Perplexity AI Inc. in an effort to overhaul the internet search industry.<\/p>\n

Today it announced<\/a> the launch of a new application programming interface that enables its flagship Claude<\/a> large language models to search the internet for up-to-date information in real time. It\u2019s available now, so developers can start using it to build Claude-powered applications that deliver more accurate and timely information.<\/p>\n

When developers enable the web search API<\/a>, Claude will tap into its \u201creasoning\u201d capabilities to try and determine if a user\u2019s query would benefit from a real-time search for information. When it decides that\u2019s the best course of action, it will immediately filter through millions of websites by generating a search query, retrieving the results and analyzing them to inform the response it generates.<\/p>\n

The responses it delivers will come with citations that link to the source articles it uses, Anthropic said.<\/p>\n

\u201cWith web search, developers can now build AI solutions that tap into current information without needing to manage their own web search infrastructure,\u201d the company said in an announcement.<\/p>\n

\n

Web search is now available on our API.<\/p>\n

Developers can augment Claude\u2019s comprehensive knowledge with up-to-date data. pic.twitter.com\/pRQf0ZKXUZ<\/a><\/p>\n

\u2014 Anthropic (@AnthropicAI) May 7, 2025<\/a><\/p>\n<\/blockquote>\n

What\u2019s intriguing about Claude\u2019s web search API is that it enables the AI to leverage the initial results it digs up to refine its queries and conduct additional searches, to try to generate a more comprehensive response for users.<\/p>\n

According to Anthropic, this mimics how humans might explore a topic, beginning with a general query and then, depending on what they find, refining their queries to dig up the exact information they\u2019re looking for. It said developers have the option to customize this behavior, and they can also specify which websites Claude is allowed to search.<\/p>\n

The same capability is coming to Anthropic\u2019s Claude Code tool, which is currently available in beta as a limited preview. The tool is aimed at helping developers complete coding tasks, and the web search API allows it to access the most up to date documentation, technical articles and developer tools and libraries.<\/p>\n<\/p>\n

Traditional search under threat<\/p>\n

The launch of Anthropic\u2019s web search AI is not just another feature, but indicative of an evolution in the way people access information from the internet. It suggests people are embracing a more conversational search experience that\u2019s often faster and more convenient than traditional search engines.<\/p>\n

Already, there are signs that AI-based search is eating away at the dominance of traditional search engines. At Google LLC\u2019s ongoing antitrust trial<\/a> this week, Apple Inc. Senior Vice President of Services Eddy Cue testified<\/a> that Google searches in the Safari browser declined last month for the first time in 22 years.<\/p>\n

\u201cI\u2019ve lost sleep thinking about it,\u201d he said, noting that the company could lose a significant chunk of the $20 billion annual payment it receives from Google to make Google Search the default search engine in Safari.<\/p>\n

There are other signs of this shift, too. According to SOCi Inc.\u2019s Consumer Behavior Index<\/a>, 19% of consumers have already moved from search engines to AI-based search, in a move that presents the first serious threat to Google\u2019s dominance of web search in more than 20 years.<\/p>\n

People are opting for AI-powered search because it\u2019s a fundamentally different experience. Whereas traditional search engines just display a list of web links, requiring users to scroll down and make a decision over which one to click, AI assistants analyze multiple websites in real time, and spit out a more concise and contextual response to user\u2019s queries. That saves them from the hassle of clicking on various links and then trying to find the information they\u2019re looking for buried within the page that loads up.<\/p>\n

Google isn\u2019t just threatened by Anthropic. Other AI companies, including OpenAI and Perplexity, are also pushing into<\/a> the search business. OpenAI integrated web search<\/a> abilities with ChatGPT last year, and has expanded on that recently with shopping recommendations<\/a>, threatening Google\u2019s dominance in terms of internet commerce. OpenAI Chief Executive Sam Altman has said ChatGPT boasts more than 800 million weekly active users.<\/p>\n

The search giant is also likely to be extremely concerned that Apple is reportedly holding discussions with OpenAI, Perplexity and Anthropic over integrating their AI search features into the Safari browser. Safari accounts<\/a> for more than 17% of global browser usage, and therefore is a major contributor to Google\u2019s search dominance.<\/p>\n

With prosecutors in Google\u2019s antitrust trial pushing for its deal with Safari to be prohibited, there are good reasons to think Apple might want to accelerate this transition.<\/p>\n

Google isn\u2019t the only one that\u2019s under threat from this transformation, for the trend also creates challenges for content creators, who are likely to see a substantial drop in traffic being directed to their websites by search engines.<\/p>\n

Because AI assistants provide direct responses to user\u2019s queries, those users are far less likely to click through to the original source website, meaning fewer advertising dollars for content creators.<\/p>\n

This leads to questions around the long term sustainability of AI search, which can only generate responses if it has high-quality source material. By reducing the amount of traffic going to websites, they\u2019re essentially biting the hand that feeds them. If creators don\u2019t earn enough revenue, they might stop creating the content those AI models need to deliver accurate responses, potentially leading to inferior AI-generated responses.<\/p>\n

Image: SiliconANGLE\/Microsoft Designer<\/p>\n

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