{"id":838374,"date":"2026-03-20T12:21:14","date_gmt":"2026-03-20T12:21:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/838374\/"},"modified":"2026-03-20T12:21:14","modified_gmt":"2026-03-20T12:21:14","slug":"tipple-to-manage-b2b-growth-for-au-vodka-in-europe","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/838374\/","title":{"rendered":"Tipple to manage B2B growth for Au Vodka in Europe"},"content":{"rendered":"

Au Vodka has appointed alcohol e-commerce platform Tipple to manage its European direct-to-consumer (D2C) operations and build its business-to-business (B2B) network in European markets.<\/p>\n

\"AuAu Vodka is looking to grow across Europe with Tipple<\/p>\n

Tipple was established in 2021 and services nine international markets: Ireland, the UK, the US, France, Germany, the Netherlands, Austria, Belgium and Denmark.<\/p>\n

The platform will lead Au Vodka\u2019s European D2C storefront and B2B infrastructure, allowing streamlined ordering, pricing control and localised fulfilment.<\/p>\n

Eoin Bara, founder of Tipple, noted a structural evolution in how drinks companies are looking to expand internationally.<\/p>\n

\u201cWhat we\u2019re seeing is brands becoming far more intentional about where and how they grow,\u201d Bara said. \u201cEurope has moved from being a secondary consideration to a primary growth engine, particularly as margins tighten elsewhere.<\/p>\n

\u201cWe\u2019re increasingly being chosen as the primary route-to-market platform, not just a bolt-on. Brands want infrastructure that scales with them across multiple markets.<\/p>\n

\u201cEurope is no longer the \u2018safe second choice\u2019. It\u2019s where brands can grow sustainably, profitably, and with far more control, and that\u2019s only going to accelerate in 2026.\u201d<\/p>\n

The latest partnership with Au Vodka comes after a \u2018landmark\u2019 year for Tipple in 2025.<\/p>\n

\"EoinEoin Bara, Tipple founder<\/p>\n

Tipple, whose headquarters are in Dublin, Ireland, shipped 69,200 bottles last year and expanded into four new markets \u2013 plus, the company\u2019s revenue grew tenfold compared with 2024.<\/p>\n

In September 2025, Tipple raised \u20ac4 million (US$4.7m) in seed funding<\/a> to support its mission to make the spirits industry more tech-efficient.<\/p>\n

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\n <\/a>\n <\/p>\n","protected":false},"excerpt":{"rendered":"Au Vodka has appointed alcohol e-commerce platform Tipple to manage its European direct-to-consumer (D2C) operations and build its…\n","protected":false},"author":2,"featured_media":838375,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5174],"tags":[240080,4046,2000,299,5187,240081],"class_list":["post-838374","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eu","tag-au-vodka","tag-distribution","tag-eu","tag-europe","tag-european","tag-tipple"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116261479345423621","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/838374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=838374"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/838374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/838375"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=838374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=838374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=838374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}