{"id":844409,"date":"2026-03-23T07:10:18","date_gmt":"2026-03-23T07:10:18","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/844409\/"},"modified":"2026-03-23T07:10:18","modified_gmt":"2026-03-23T07:10:18","slug":"indias-small-towns-are-generating-big-startup-ideas-heres-how-non-metros-are-scripting-success-stories","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/844409\/","title":{"rendered":"India\u2019s small towns are generating big startup ideas. Here\u2019s how non-metros are scripting success stories"},"content":{"rendered":"<p><strong>TWO DECADES AGO,<\/strong> a family crisis prompted brothers Amit and Anurag Jain to leave their lucrative careers behind in the U.S. and return home. Their father was battling cancer, and the brothers, alumni of the Indian Institute of Technology (IIT) Delhi, were determined to stay closer to their family in Jaipur. <\/p>\n<p>The duo first set up GirnarSoft, an IT outsourcing company, in their garage. Soon, their passion for cars sparked the idea of CarDekho, India\u2019s leading online car search platform, which started operations in 2008.<\/p>\n","protected":false},"excerpt":{"rendered":"TWO DECADES AGO, a family crisis prompted brothers Amit and Anurag Jain to leave their lucrative careers behind&hellip;\n","protected":false},"author":2,"featured_media":844410,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3094],"tags":[51,241501,132302,241502,3134,5036,6084,1302,33741,53070,241503,156246,21877,241504,30204,16,22104,15],"class_list":["post-844409","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-business","tag-cardekho","tag-cost-advantage","tag-economic-demand","tag-entrepreneurship","tag-funding","tag-infrastructure","tag-innovation","tag-jaipur","tag-kerala-startup-mission","tag-pontaq","tag-startup-growth","tag-talent-pool","tag-tie-global-summit","tag-tier-ii-cities","tag-uk","tag-unicorns","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116277243200978460","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/844409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=844409"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/844409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/844410"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=844409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=844409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=844409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}