{"id":844630,"date":"2026-03-23T09:38:14","date_gmt":"2026-03-23T09:38:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/844630\/"},"modified":"2026-03-23T09:38:14","modified_gmt":"2026-03-23T09:38:14","slug":"list-britains-most-affordable-areas-for-first-time-buyers","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/844630\/","title":{"rendered":"List: Britain\u2019s most affordable areas for first-time buyers"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/03\/0376_639098537805938700.png\" style=\"width: 100%; height: 100%;\"\/><\/p>\n<p>Nationwide said Kensington and Chelsea is the least affordable local authority in Great Britain, with a first-time buyer HPER of 13.9. Oxford was cited as the least affordable area in the Outer South East region, while Cambridge was identified as the least affordable part of East Anglia, where average first-time buyer prices were put at about \u00a3400,000.<\/p>\n<p>&#13;<br \/>\n\t&#13;<\/p>\n<tr>&#13;<br \/>\n\t\t\tLeast affordable local authorities&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<br \/>\n\t\t\tRegion&#13;<br \/>\n\t\t\tLocal authority&#13;<br \/>\n\t\t\tHPER&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr style=\"background-color:#FFFFFF;color:#000000;\">&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">London<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Kensington &amp; Chelsea<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">13.9<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr style=\"background-color:#F7F7F7;color:#000000;\">&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Outer SE<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Oxford<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">8.0<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr style=\"background-color:#FFFFFF;color:#000000;\">&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">East Anglia<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Cambridge<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">7.3<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr style=\"background-color:#F7F7F7;color:#000000;\">&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Outer Met<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Spelthorne<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">7.0<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr style=\"background-color:#FFFFFF;color:#000000;\">&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">S West<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">South Hams<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">6.9<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr style=\"background-color:#F7F7F7;color:#000000;\">&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">E Mids<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Derbyshire Dales<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">5.7<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr style=\"background-color:#FFFFFF;color:#000000;\">&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">W Mids<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Stratford-on-Avon<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">5.6<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr style=\"background-color:#F7F7F7;color:#000000;\">&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">N West<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Trafford<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">5.5<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr style=\"background-color:#FFFFFF;color:#000000;\">&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Yorkshire<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">York<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">5.4<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr style=\"background-color:#F7F7F7;color:#000000;\">&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Wales<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Cardiff<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">5.3<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr style=\"background-color:#FFFFFF;color:#000000;\">&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Scotland<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Midlothian<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">4.9<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr style=\"background-color:#F7F7F7;color:#000000;\">&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">North<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">Westmorland &amp; Furness<\/td>\n<p>&#13;<\/p>\n<td style=\"border:1px solid #000000;padding:8px;text-align:left;\">4.1<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td colspan=\"3\" style=\"background-color:#003067;color:#FFFFFF;border:1px solid #000000;padding:8px;text-align:left;font-style:italic;font-size:11px;\">Source: Nationwide Building Society<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<br \/>\n\t&#13;<\/p>\n<p>In the Outer Metropolitan region, Spelthorne in Surrey was described as the least affordable local authority, reflecting its status as a commuter area. In the South West, South Hams in Devon was highlighted as particularly stretched, with average prices close to seven times earnings. Other least affordable locations included Derbyshire Dales in the East Midlands, Westmorland &amp; Furness in the North, Stratford-on-Avon in the West Midlands, and York in Yorkshire and the Humber. Cardiff remained the least affordable part of Wales, while in Scotland Midlothian replaced Edinburgh as the least affordable area.<\/p>\n<p>For the most affordable locations, Nationwide said Inverclyde had average first-time buyer <a href=\"https:\/\/www.mpamag.com\/uk\/glossary\/house-prices\/558480\" rel=\"nofollow noopener\" target=\"_blank\">house prices<\/a> at 2.3 times average earnings, and that it was also Scotland\u2019s lowest-priced area at around \u00a3100,000.<\/p>\n<p>&#13;<br \/>\n\t&#13;<\/p>\n<tr>&#13;<br \/>\n\t\t\tMost affordable local authorities&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<br \/>\n\t\t\tRegion&#13;<br \/>\n\t\t\tLocal authority&#13;<br \/>\n\t\t\tHPER&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Scotland<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Inverclyde<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">2.3<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">N West<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Burnley<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">2.8<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">North<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Hartlepool<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">2.9<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Yorkshire<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Kingston upon Hull<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">3.0<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Wales<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Merthyr Tydfil<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">3.3<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">W Mids<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Stoke-on-Trent<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">3.4<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">E Mids<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">West Lindsey<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">3.7<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">East Anglia<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Great Yarmouth<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">4.3<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Outer SE<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Gosport<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">4.7<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Outer Met<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Surrey Heath<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">4.8<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">S West<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Swindon<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#FFFFFF;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">4.8<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">London<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">Bromley<\/td>\n<p>&#13;<\/p>\n<td style=\"background-color:#F7F7F7;color:#000000;border:1px solid #000000;padding:8px;text-align:left;\">6.2<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<\/p>\n<tr>&#13;<\/p>\n<td colspan=\"3\" style=\"background-color:#003067;color:#FFFFFF;border:1px solid #000000;padding:8px;text-align:left;font-style:italic;font-size:11px;\">Source: Nationwide Building Society<\/td>\n<p>&#13;<br \/>\n\t\t<\/tr>\n<p>&#13;<br \/>\n\t&#13;<\/p>\n<p>Burnley and Hartlepool were again identified as the most affordable areas in the North West and North regions respectively. Stoke-on-Trent remained the most affordable in the West Midlands, Kingston upon Hull in Yorkshire and the Humber, and West Lindsey in the East Midlands. Great Yarmouth was cited as the most affordable in East Anglia, while Gosport in Hampshire was described as the most affordable in the Outer South East.<\/p>\n","protected":false},"excerpt":{"rendered":"Nationwide said Kensington and Chelsea is the least affordable local authority in Great Britain, with a first-time buyer&hellip;\n","protected":false},"author":2,"featured_media":844631,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5018,3,4],"tags":[4053,748,393,510,4884,1144,712,16,15,1764],"class_list":["post-844630","post","type-post","status-publish","format-standard","has-post-thumbnail","category-britain","category-uk","category-united-kingdom","tag-affordable","tag-britain","tag-england","tag-first-time-buyers","tag-great-britain","tag-northern-ireland","tag-scotland","tag-uk","tag-united-kingdom","tag-wales"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116277825225649910","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/844630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=844630"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/844630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/844631"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=844630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=844630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=844630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}