{"id":864686,"date":"2026-04-01T11:01:18","date_gmt":"2026-04-01T11:01:18","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/864686\/"},"modified":"2026-04-01T11:01:18","modified_gmt":"2026-04-01T11:01:18","slug":"practices-launch-architects-on-your-doorstep-mobile-ai-advertising-drive","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/864686\/","title":{"rendered":"Practices launch \u2018architects on your doorstep\u2019 mobile AI advertising drive"},"content":{"rendered":"<p>The \u2018Architects on your Doorstep\u2019 project has three gold-coloured vans which tour the region, generating home makeover ideas in a drive to drum up work for the coalition of 14 firms.<\/p>\n<p>The system uses a scanner attached to a phone which takes images of the property then displays a unique AI \u2018futurevision\u2019, created either entirely automatically, prompted by the onboard driver, or using the practice\u2019s back catalogue of projects.<\/p>\n<p>Irma Fup of Wednesbury-based <a href=\"https:\/\/en.wikipedia.org\/wiki\/April_Fools%27_Day#United_Kingdom\" target=\"_blank\" rel=\"noopener nofollow\">Hartoo Swallow<\/a> \u2013 who came up with the idea last year \u2013 said the move was already paying dividends, having already picked up two extension projects and a further job by word of mouth.<\/p>\n<p>She told the AJ: \u2018Architects don\u2019t do enough to show everyday people what they can do for them. Yes, this is a gimmick, and no, the completed schemes won\u2019t look like the giant billboard.<\/p>\n<p>\u2018But it gets people excited and thinking about the possibilities of their own home \u2013 often for the first time. We\u2019ve had some great chats on the street with residents. The most common conversation is \u201cI want it, how much does it cost?\u2019\u2019\u2019<\/p>\n<p>Fup said they were now working on some accurate and easy-to-understand costing tools which, she claimed, would get more accurate as they carried out more and more jobs.<\/p>\n<p>She went on: \u2018We rotate who uses the vans and they\u2019ve only been hired for a three-month period. So you\u2019ve got to be clever about when you go out and about.<\/p>\n<p>\u2018Everybody wants the tea-time slot. It does mean working outside of the usual 9 to 5. But it is starting to pay off both for us and others. And, frankly, for the profession more widely.\u2019<\/p>\n<p>The Architect on your Doorstep initiative is looking to expand beyond small-scale residential projects and has been used to help local councillors and planning officers on a high-street regeneration scheme.<\/p>\n<p>The cost of hiring the vans, screens and technology has been split between the practices, which also includes emerging firms <a href=\"https:\/\/en.wikipedia.org\/wiki\/April_Fools%27_Day#United_Kingdom\" target=\"_blank\" rel=\"noopener nofollow\">Faux and Partners<\/a> and <a href=\"https:\/\/en.wikipedia.org\/wiki\/April_Fools%27_Day#United_Kingdom\" target=\"_blank\" rel=\"noopener nofollow\">Lye &amp; Lye<\/a>.<\/p>\n<p>Historically architects have not advertised their services dating back to the last century, when it was banned and deemed \u2018unprofessional\u2019. That ban was lifted in the 1970s.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-821420\" class=\"wp-image-821420 size-large\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/04\/Designer-1024x683.webp.webp\" alt=\"\" width=\"1024\" height=\"683\"  \/><\/p>\n<p id=\"caption-attachment-821420\" class=\"wp-caption-text\">Architects on your Doorstep<\/p>\n","protected":false},"excerpt":{"rendered":"The \u2018Architects on your Doorstep\u2019 project has three gold-coloured vans which tour the region, generating home makeover ideas&hellip;\n","protected":false},"author":2,"featured_media":864687,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3163],"tags":[323,1942,107908,53,16,15,7858,245890],"class_list":["post-864686","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-clients","tag-technology","tag-uk","tag-united-kingdom","tag-west-midlands","tag-winning-work"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116329112404053887","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/864686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=864686"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/864686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/864687"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=864686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=864686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=864686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}