{"id":866758,"date":"2026-04-02T09:03:18","date_gmt":"2026-04-02T09:03:18","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/866758\/"},"modified":"2026-04-02T09:03:18","modified_gmt":"2026-04-02T09:03:18","slug":"robert-pattinson-headlines-1664s-unquestionably-good-taste-london-launch","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/866758\/","title":{"rendered":"ROBERT PATTINSON HEADLINES 1664&#8217;S &#8220;UNQUESTIONABLY GOOD TASTE&#8221; LONDON LAUNCH"},"content":{"rendered":"\n<p class=\"yf-1fy9kyt\">LONDON, April 2, 2026 \/PRNewswire\/ &#8212;\u00a0Robert Pattinson joined journalists, influencers and industry guests in central London tonight for the launch of 1664&#8217;s new global campaign, <b>&#8220;Unquestionably Good Taste&#8221;. <\/b><\/p>\n<p>    <a href=\"https:\/\/mma.prnewswire.com\/media\/2948892\/Robert_Pattinson.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/04\/d309292891f9c4d6913184f9cc1e5195.jpeg\" alt=\"Robert Pattinson at the launch of 1664\u2019s \u201cUnquestionably Good Taste\u201d campaign\" loading=\"eager\" height=\"400\" width=\"253\" class=\"yf-lglytj  loaded\"\/><\/a> Robert Pattinson at the launch of 1664\u2019s \u201cUnquestionably Good Taste\u201d campaign      <\/p>\n<p class=\"yf-1fy9kyt\">The evening opened with a screening of the campaign film \u2014 a Paris-set short directed by Brady Corbet in which Pattinson plays three contrasting characters \u2014 followed by an on-stage interview hosted by film critic, Ali Plumb, with Pattinson on his role in the film and as 1664 Global&#8217;s ambassador, and a separate panel discussion with Raven Smith, Rickie Ho and Patricia Bright on contemporary ideas of taste and culture.<\/p>\n<p>      Invest in Gold   <\/p>\n<p>   Powered by Money.com &#8211; Yahoo may earn commission from the links above. <\/p>\n<p class=\"yf-1fy9kyt\">Held at Town Hall Spaces, the event brought together media and creative talent from the UK and international markets for a night of film, debate, and product moments that showcased 1664 Blanc&#8217;s position as a premium, fashion-aligned beer. The campaign was presented as a cultural conversation \u2014 inviting audiences to consider how taste is made and expressed across art, fashion and lifestyle.<\/p>\n<p class=\"yf-1fy9kyt\"><b>Robert Pattinson said:<\/b> &#8220;What really drew me to 1664 was the refreshing, strong sense of style and humour. I enjoyed playing characters with completely different identities and points of view, each convinced they&#8217;re right. Taste is such a personal thing &#8211; everyone thinks they&#8217;ve cracked it. The fun of the film is watching that certainty unravel and explore how subjective Good Taste really is.&#8221;<\/p>\n<p class=\"yf-1fy9kyt\"><b>About 1664<\/b><\/p>\n<p class=\"yf-1fy9kyt\">Blue in bottle and iconic in flavour. 1664 Blanc is a light and refreshing premium bi\u00e8re fran\u00e7aise with a hint of citrus and a delicate touch of spice. Perfect for moments with friends. To find out more, please visit @1664blanc<\/p>\n<p class=\"yf-1fy9kyt\">Photo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2948892\/Robert_Pattinson.jpg\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:https:\/\/mma.prnewswire.com\/media\/2948892\/Robert_Pattinson.jpg;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;https&quot;}\" class=\"link \">https:\/\/mma.prnewswire.com\/media\/2948892\/Robert_Pattinson.jpg<\/a><br \/>Logo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2785634\/5898127\/1664_Logo.jpg\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:https:\/\/mma.prnewswire.com\/media\/2785634\/5898127\/1664_Logo.jpg;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;https&quot;}\" class=\"link \">https:\/\/mma.prnewswire.com\/media\/2785634\/5898127\/1664_Logo.jpg<\/a><\/p>\n<p>    <a href=\"https:\/\/mma.prnewswire.com\/media\/2785634\/1664_Logo.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"1664 Logo (PRNewsfoto\/1664)\" loading=\"lazy\" height=\"400\" width=\"283\" class=\"yf-lglytj loader\"\/><\/a> 1664 Logo (PRNewsfoto\/1664)       <img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"Cision\" loading=\"lazy\" height=\"16\" width=\"16\" class=\"yf-lglytj loader\"\/> Cision      <\/p>\n<p class=\"yf-1fy9kyt\">View original content to download multimedia:<a href=\"https:\/\/www.prnewswire.com\/news-releases\/robert-pattinson-headlines-1664s-unquestionably-good-taste-london-launch-302732622.html\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:https:\/\/www.prnewswire.com\/news-releases\/robert-pattinson-headlines-1664s-unquestionably-good-taste-london-launch-302732622.html;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;https&quot;}\" class=\"link \">https:\/\/www.prnewswire.com\/news-releases\/robert-pattinson-headlines-1664s-unquestionably-good-taste-london-launch-302732622.html<\/a><\/p>\n<p>    <img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"Cision\" loading=\"lazy\" height=\"16\" width=\"16\" class=\"yf-lglytj loader\"\/> Cision      <\/p>\n<p class=\"yf-1fy9kyt\">View original content to download multimedia: <a href=\"http:\/\/www.newswire.ca\/en\/releases\/archive\/April2026\/02\/c7545.html\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:http:\/\/www.newswire.ca\/en\/releases\/archive\/April2026\/02\/c7545.html;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;http&quot;}\" class=\"link \">http:\/\/www.newswire.ca\/en\/releases\/archive\/April2026\/02\/c7545.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"LONDON, April 2, 2026 \/PRNewswire\/ &#8212;\u00a0Robert Pattinson joined journalists, influencers and industry guests in central London tonight for&hellip;\n","protected":false},"author":2,"featured_media":866759,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[246230,246231,246228,748,393,80995,4884,257,246229,50519,16,15],"class_list":{"0":"post-866758","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-1664-blanc","9":"tag-ali-plumb","10":"tag-brady-corbet","11":"tag-britain","12":"tag-england","13":"tag-film-critic","14":"tag-great-britain","15":"tag-london","16":"tag-patricia-bright","17":"tag-robert-pattinson","18":"tag-uk","19":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116334310711141838","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/866758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=866758"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/866758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/866759"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=866758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=866758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=866758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}