{"id":870454,"date":"2026-04-04T00:43:23","date_gmt":"2026-04-04T00:43:23","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/870454\/"},"modified":"2026-04-04T00:43:23","modified_gmt":"2026-04-04T00:43:23","slug":"bitter-end-for-marmalade-in-post-brexit-renaming","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/870454\/","title":{"rendered":"Bitter end for marmalade in post-Brexit renaming"},"content":{"rendered":"<p>It\u2019s the\u00a0quintessential\u00a0British preserve loved by a bear who keeps sandwiches under his hat, but soon\u00a0marmalade\u00a0may have a Brexit rebrand thanks to the government\u2019s planned food deal with the EU.<\/p>\n<p>The breakfast staple will have to be sold as \u201ccitrus\u00a0marmalade\u201d if the agreement goes ahead and Britain readopts a raft of European Union food regulations. The move is designed to cut red tape and make it easier for British producers to trade with the bloc.\u00a0<\/p>\n<p>The rebrand would be required because <a href=\"https:\/\/www.thetimes.com\/business\/economics\/article\/m-and-s-boss-says-post-brexit-food-labels-are-bureaucratic-madness-bxdr629pt\" target=\"_blank\" rel=\"noopener\">Brussels is in the process of relaxing labelling rules<\/a>, widening the legal definition of\u00a0marmalade\u00a0for the first time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\"   height=\"2175\" width=\"2900\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/04\/7b76a98d-8318-436c-b3fa-e564345e4cf8.jpg\" alt=\"A model of Paddington Bear wearing a red hat and blue coat, holding a marmalade sandwich, sitting on a wooden bench in a public park in Cardiff.\" class=\"wp-image-21334143\"\/>Alamy<\/p>\n<p>Existing European regulations dictate that only preserves made from citrus fruits can be sold as \u201cmarmalade\u201d in shops. Other kinds of fruit spread must be called \u201cjam\u201d or equivalent terms in other languages.\u00a0The rules were incorporated in British law before Brexit.\u00a0<\/p>\n<p>The law is the product of successful British lobbying in the 1970s which gives\u00a0marmalade\u00a0cut from bitter Seville oranges a special commercial status. However, the rules have been a source of friction with food regulators across Europe, as well as creating linguistic confusion.<\/p>\n<p>In 2004, the EU agreed to relax the rule for producers selling fruit products at farmers\u2019 markets in Austria and Germany. However, consumers in countries such as Spain and Italy continued to be confused given that \u201cmermelada\u201d and \u201cmarmellata\u201d are commonly used for spreads made from other fruits, such as plums and figs.<\/p>\n<p>Jakob von Weizs\u00e4cker, a German MEP who had been pushing for a change after <a href=\"https:\/\/www.thetimes.com\/topic\/brexit\" target=\"_blank\" rel=\"noopener\">Brexit<\/a>,\u00a0told the BBC in 2017\u00a0that the naming rules were \u201ccontrary to German linguistic tradition\u201d. Brussels has used Brexit as the chance to update the regulations, allowing all EU countries to allow non-citrus conserves to be marketed as \u201cmarmalade\u201d from June.<\/p>\n<p>However, in line with international norms, citrus-based ones will need to be distinguished and will have to be sold under the new legal name \u201ccitrus\u00a0marmalade\u201d, the <a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/c0e53x475qjo\" target=\"_blank\" rel=\"noopener\">BBC reports<\/a>.<\/p>\n<p>The new name was already set to take effect in Northern Ireland this summer, under the <a href=\"https:\/\/www.thetimes.com\/world\/ireland-world\/article\/brexit-windsor-framework-deal-uk-eu-laws-2023-gcvhx6p59\" target=\"_blank\" rel=\"noopener\">2023\u00a0Windsor framework deal<\/a>\u00a0that requires the province align with EU food laws automatically. Officials in Whitehall have now confirmed that the rule is among 76 updated EU food-related laws that will also apply in England, Wales and Scotland, if the food deal is agreed with Brussels.<\/p>\n<p>Politics newsletter<\/p>\n<p>Get our daily insider\u2019s guide to Westminster, plus a rundown of PMQs every Wednesday.<\/p>\n<p>\t\t\t\t\tSign up with one click<\/p>\n<p><a href=\"https:\/\/www.thetimes.com\/topic\/rachel-reeves\" target=\"_blank\" rel=\"noopener\">Rachel Reeves<\/a> has been pushing for closer alignment with the EU on sectors such as food and agriculture. The chancellor believes that Brexit has created red tape that is stifling British businesses and restricting their export capabilities.<\/p>\n<p>Ministers may still introduce legislation to prevent products such as raspberry\u00a0marmalade\u00a0from being sold outside Northern Ireland. A\u00a0previous assessment,\u00a0by the Department for Environment, Food &amp; Rural Affairs, which was responsible for labelling rules in England, found that such a rule change \u201ccould be confusing for UK consumers\u201d.<\/p>\n<p>One manufacturer told the BBC they had already changed the name of one product to comply with the new rules, and another said all their labels would need to be altered if the agreement was made. <\/p>\n<p>A government spokesman said: \u201cBritish marmalade is not changing; it will still be the same product available in our shops as it is now.<\/p>\n<p>\u201cBritish manufacturers align with international standards to ensure our world-class produce can be sold to a larger international market. Our deal with the EU supports businesses by removing the costly red tape that holds back our exporters from our largest trading partner.<\/p>\n<p>\u201cCrucially, our agreement secures the UK\u2019s ability to shape the rules that affect our industry in the national interest.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s the\u00a0quintessential\u00a0British preserve loved by a bear who keeps sandwiches under his hat, but soon\u00a0marmalade\u00a0may have a Brexit&hellip;\n","protected":false},"author":2,"featured_media":870455,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5226],"tags":[802,748,2000,299,5187,1699,4884,16,15],"class_list":{"0":"post-870454","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brexit","8":"tag-brexit","9":"tag-britain","10":"tag-eu","11":"tag-europe","12":"tag-european","13":"tag-european-union","14":"tag-great-britain","15":"tag-uk","16":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116343669326950498","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/870454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=870454"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/870454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/870455"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=870454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=870454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=870454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}