![\"Keys](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/04\/RedeximKeysBros-1024x768.png\")
<\/p>\n\t\t\t\t\tRedexim UK has strengthened its presence in Northern Ireland with the appointment of\u00a0Keys Brothers\u00a0as its official partner for the region.<\/p>\n
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Based in Hillsborough, Keys Brothers is a well-established family business with more than 25 years\u2019 experience in the industry. With a strong reputation for customer service and technical expertise, the company supports customers across Northern Ireland with dedicated sales specialists, product demonstrators and a highly mobile team of field service technicians.<\/p>\n
Strategic Expansion<\/p>\n
The new partnership forms part of Redexim\u2019s wider UK growth strategy, ensuring that customers throughout Northern Ireland benefit from enhanced access to its industry-leading range of turf maintenance machinery and specialist equipment.<\/p>\n
Redexim has built a global reputation for innovation and durability. Known for pioneering products such as the\u00a0Verti-Drain\u00ae, the company continues to develop advanced solutions designed to improve surface performance across sports turf, golf, landscaping and amenity sectors worldwide.<\/p>\n
Allen Whellans, Regional Manager for the North at Redexim UK, explained that the appointment reflects the company\u2019s commitment to aligning with forward-thinking partners.<\/p>\n
Shared Vision<\/p>\n
\u201cWe were at a point where Redexim\u2019s going one way and we need to be aligned with partners in areas that are pushing forward,\u201d said Allen. \u201cIt\u2019s quite clear to see that Keys Brothers is that partner.\u201d<\/p>\n
Allen believes the partnership is a natural fit for both businesses.<\/p>\n
\u201cThey didn\u2019t have an implement brand to marry up with everything else that they do, so it was a good fit. It\u2019s really more about increasing our brands visibility and working with a partner who will promote the full range of Redexim products.\u201d<\/p>\n
Under the new agreement, Keys Brothers will operate across the entirety of Northern Ireland, providing full sales, service and support for the Redexim range.<\/p>\n
Regional Growth<\/p>\n
\u201cIt\u2019s the whole of Northern Ireland,\u201d Allen confirmed. \u201cIt\u2019s part of the wider strategy for Redexim as we continue to grow the brand. Whilst we continue to push and grow in the UK and globally, we need to align with partners that are also looking to do that.\u201d<\/p>\n
A key strength of Keys Brothers lies in its proactive approach to customer engagement. With sales representatives and technicians operating on the road, the team is highly visible and accessible to customers throughout the region.<\/p>\n
\u201cThey\u2019re very active, and they\u2019re out and about,\u201d Allen added. \u201cWe want partners to be out and in front of the customer, and they have lots of touchpoints with customers that we didn\u2019t previously have.\u201d<\/p>\n
Customer Appeal<\/p>\n
Commenting on the partnership, Andy Keys, Director of Keys Brothers, said:<\/p>\n
\u201cIt\u2019s a perfect fit for us because it sits really well alongside the rest of our product range. Redexim is one of the leading names in the industry and has built a strong reputation across a wide range of equipment.<\/p>\n
\u201cWe know the Redexim range is going to strike a chord with our customers. They\u2019re looking for quality, dependable machinery that does exactly what it\u2019s designed to do, and that\u2019s what this brand is known for. We\u2019re really pleased to be bringing it on board and confident it\u2019ll be a great addition for us and for our customers.\u201d<\/p>\n
Network Expansion<\/p>\n
The partnership ensures that customers across Northern Ireland will now have direct access to Redexim\u2019s full portfolio, supported by local expertise and a responsive aftersales support.<\/p>\n
For Redexim, the appointment marks another important step in strengthening its UK dealer network \u2013 working with ambitious, customer-focused businesses to deliver long-term growth and exceptional service across every region.<\/a><\/p>\n