Keurig Dr Pepper and Suntory Beverage & Food Europe have expanded their long-term partnership to accelerate growth in Europe’s carbonated soft drinks market.<\/p>\n
The companies will collaborate on marketing, innovation and logistics to support this expansion.<\/p>\n
The strategic partnership<\/a> will support beverage brands Dr Pepper and Canada Dry<\/a> in markets such as France and Poland, while also aiming to gain additional market share across 15 European countries.<\/p>\n Keurig Dr Pepper<\/a> and Suntory<\/a> Beverage & Food Europe said they see growth potential particularly in Switzerland and Iberia.<\/p>\n Potential For Keurig Dr Pepper<\/p>\n Keurig Dr Pepper highlighted growth potential in the European market, driven in particular by the sugar-free beverage<\/a> trend and flavour variants.<\/p>\n Sugar-free drinks account for more than a quarter of the European market, with flavoured variants making up 26.1%, according to the companies.<\/p>\n Keurig Dr Pepper aims to target younger European consumers through its partnership with Suntory Beverage & Food Europe.<\/p>\n Tim Chofer, CEO of Keurig Dr Pepper, said, \u201cWe have built a strong partnership with Suntory Beverage & Food Europe over many years, and this expansion marks the next step forward.<\/p>\n \u201cBy deepening our collaboration, we are creating a powerful platform to scale distinctive brands like Dr Pepper and Canada Dry across Europe, reaching more consumers with beverages that match how their tastes and expectations are evolving.\u201d<\/p>\n Strengthening Presence<\/p>\n