{"id":887499,"date":"2026-04-11T19:44:54","date_gmt":"2026-04-11T19:44:54","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/887499\/"},"modified":"2026-04-11T19:44:54","modified_gmt":"2026-04-11T19:44:54","slug":"alix-earle-talks-acne-entrepreneurship-and-more","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/887499\/","title":{"rendered":"Alix Earle Talks Acne, Entrepreneurship and More"},"content":{"rendered":"

\n\tA lot can change in five years \u2014\u00a0just ask Alix Earle<\/a>.<\/p>\n

\n\tThe creator and entrepreneur, who just launched her skin care brand Reale Actives in March, outlined her rise from the campus of University of Miami to the upper echelons of the beauty industry, \u201cDancing With the Stars\u201d and more.<\/p>\n

\n\t\u201cThere have been so many amazing opportunities that are coming faster than I can proces, or faster than I have the time to learn about,\u201d Earle said in conversation with WWD\u2019s executive editor of beauty and editor in chief of Beauty Inc, Jenny B. Fine. \u201cBuilding Reale Actives<\/a> as well, it\u2019s been such an amazing journey. I\u2019m coming out of college, starting a company on my own and it\u2019s about taking the time to learn as much as I can get done.\u201d<\/p>\n

\n\tEarle\u2019s experience in dealing with breakouts, and her willingness to share all on TikTok<\/a>, was a key catalyst in her desire to create a brand. Earle said acne impacted her mental health as early as middle school. \u201cIt\u2019s actually what got me started online and building a community,\u201d she said, noting she identified a gap in the market as her community grew. \u201cThere was room for me to make something that could be enjoyable and products that I was able to understand, use and proud to share.\u201d<\/p>\n

\n\tEarle also wanted products that were travel-friendly and she knew she wanted a cleansing balm to mirror her own double-cleansing routine. \u201cMandelic acid was something I was excited about working with, because I found that to be an ingredient I really loved for my skin,\u201d she said. \u201cI always felt confused by routines and steps, and when am I supposed to use serums. These were our first four products and I\u2019m excited to bring more into the world.\u201d<\/p>\n

\n\tDrumming up excitement for the launch was a fun project for Earle, who said the launch strategy took many forms. \u201cIt started off with the concept of having guys out on the street handing out compliments to people with a QR code on the back. Then it turned into gifting, then this puzzle piece. We\u2019re gifting puzzle pieces to people while we have a billboard up in SoHo,\u201d she said. \u201cIt was fun to see my audience try to figure out this puzzle of what I was building.\u201d<\/p>\n

\n\tCurrently, Earle is focused on growing the brand\u2019s direct-to-consumer business and isn\u2019t thinking about retail yet. \u201cI\u2019m open to talking to retailers and seeing where could potentially be the best fit, but first I\u2019m just trying to get through launch and understanding who our core audience is, and where those sales are going,\u201d Earle said. \u201cI\u2019m just understanding that first and getting through launch and then we can start to think in more depth.\u201d<\/p>\n

\n\tShe\u2019s also an investor in the food and beverage space, including with Poppi<\/a> and SipMargs. \u201cIt\u2019s about seeing a brand I\u2019m excited about, that I love, that I know I\u2019m already going to be sharing and posting and promoting and just want to get behind it in a bigger way,\u201d she said.<\/p>\n

\n\t\u201cBeing an investor, you\u2019re not coming in and starting everything from the ground up. SipMargs for example, there will be a bit more of strategy and marketing that we do have and meeting with the team,\u201d Earle continued. \u201cBeing a founder is a completely different ball game, and it really gives you an appreciation for when these companies do let me come in and invest.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"A lot can change in five years \u2014\u00a0just ask Alix Earle. The creator and entrepreneur, who just launched…\n","protected":false},"author":2,"featured_media":887500,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3094],"tags":[51,3134,3469,974,449,16,15],"class_list":["post-887499","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-business","tag-entrepreneurship","tag-influencer","tag-skincare","tag-tiktok","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116387795864558439","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/887499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=887499"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/887499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/887500"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=887499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=887499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=887499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}