{"id":902364,"date":"2026-04-18T07:48:32","date_gmt":"2026-04-18T07:48:32","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/902364\/"},"modified":"2026-04-18T07:48:32","modified_gmt":"2026-04-18T07:48:32","slug":"apple-store-becomes-backdrop-for-honors-brazen-hong-kong-ad-stunt","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/902364\/","title":{"rendered":"Apple Store Becomes Backdrop for Honor’s Brazen Hong Kong Ad Stunt"},"content":{"rendered":"

Photos have been making the rounds on Chinese social media today showing an Honor-branded advertising truck parked directly in front of Apple Canton Road store in Hong Kong, promoting the company’s new Honor 600 series smartphone<\/a>. <\/p>\n

\"honor
The truck’s ad features the slogan “It’s our HONOR” alongside the phrase “orange to orange,” which appears to be a play on the English idiom “apples to apples” \u2013 referring to a like-for-like comparison. The slogan is paired with an image of the Honor phone, in a finish that bears more than a passing resemblance to the iPhone 17 Pro’s Cosmic Orange.<\/p>\n

It’s a brazen stunt for a brand that spun off from Huawei in 2020 before being sold off to another entity to bypass U.S. sanctions. Using Apple’s retail store as a backdrop to pitch your rival device with a similar color is one thing, but when the design is arguably a shameless copy, you’re definitely out of ideas. <\/p>\n

Apple is unlikely to make a big stink about such guerrilla marketing, as it would only amplify it. And as they say, imitation is the sincerest form of flattery.<\/p>\n

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Apple kicked off its 50th anniversary celebrations with a surprise Alicia Keys performance at its Grand Central store in New York last week, and it has since hosted similar events in China and South Korea. Next up, we have discovered that Apple is planning to host additional celebrations in Canada, France, and Thailand. On its Canadian website, Apple says it will be hosting a talk with…<\/p>\n

Apple Store External Storage Prices Spike Amid AI-Driven Shortage<\/a><\/p>\n

Apple last week hiked the prices of external hard drives sold through its online store and retail locations, as noted by Bloomberg’s Mark Gurman. Writing in his latest Power On newsletter, Gurman said that Apple updated the pricing on several external drive offerings recently, and the increases are steep. For example, a SanDisk 4TB solid-state external drive that previously sold for around…<\/p>\n

Mexico is Seemingly Getting a Third Apple Store<\/a><\/p>\n

Apple plans to open a store at the M\u00edtikah shopping mall in the south of Mexico City, according to a recently-deleted page on real estate company Allux’s website. Apple V\u00eda Santa Fe in Mexico City The page listed Apple as a future tenant in the mall, which is set to expand into an adjacent area previously occupied by the older Centro Coyoac\u00e1n shopping mall. It is unclear when Apple’s store…<\/p>\n","protected":false},"excerpt":{"rendered":"Photos have been making the rounds on Chinese social media today showing an Honor-branded advertising truck parked directly…\n","protected":false},"author":2,"featured_media":902365,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3159],"tags":[51074,547,53,16,15],"class_list":["post-902364","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-apple-store","tag-mobile","tag-technology","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116424613469483500","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/902364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=902364"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/902364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/902365"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=902364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=902364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=902364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}