{"id":902801,"date":"2026-04-18T12:43:25","date_gmt":"2026-04-18T12:43:25","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/902801\/"},"modified":"2026-04-18T12:43:25","modified_gmt":"2026-04-18T12:43:25","slug":"coventry-parties-as-sky-blues-return-to-the-premier-league-after-25-years","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/902801\/","title":{"rendered":"Coventry parties as Sky Blues return to the Premier League after 25 years"},"content":{"rendered":"<p>&#8216;One of the richest prizes in sport&#8217;published at 10:34 BST<\/p>\n<p>10:34 BST<\/p>\n<p class=\"ssrcss-qs9kpv-Contributor etflsgg2\"><img decoding=\"async\" alt=\"\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/1ad8bf7a-6e82-4b80-9e8b-9f4c93448d9e.png.webp.webp\" width=\"64\" height=\"64\" class=\"ssrcss-egie1y-Image edrdn950\"\/><strong>Vanessa Pearce<\/strong><br \/>BBC News<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The biggest names in English football now await Coventry City next season &#8211; along with the riches that come with playing in the Premier League. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The financial boost to clubs being promoted is &#8220;staggering&#8221; in comparison to incomes received in the Championship, according to Coventry University\u2019s football finance expert Dr Tom Bason.<\/p>\n<p><img decoding=\"async\" alt=\"Coventry City\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/04\/d50d7bb9-aa39-4da0-9bbe-5d408c5907f6.jpg.webp\"  width=\"5808\" height=\"3872\" class=\"ssrcss-egie1y-Image edrdn950\"\/>Image source, PA Media<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It will mean a huge amount, it&#8217;s one of the richest prizes in sport,&#8221; said the assistant professor. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Roughly thought to be worth \u00a3170m.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The biggest change to the club financially is it will get to access the Premier league&#8217;s broadcasting deal,&#8221; said Bason. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Straight away they&#8217;ll be guaranteed \u00a3100m, or so, from TV broadcasting deals, and then they&#8217;ll be looking to also make more money on commercial deals, getting new sponsors, selling more merchandise and, I&#8217;d have thought, to a certain extent, match day sales, trying to sell more tickets and perhaps for a little bit more than they currently do.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"&#8216;One of the richest prizes in sport&#8217;published at 10:34 BST 10:34 BST Vanessa PearceBBC News The biggest names&hellip;\n","protected":false},"author":2,"featured_media":902802,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[13,12,14],"class_list":{"0":"post-902801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-headlines","9":"tag-news","10":"tag-top-stories"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116425772949677778","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/902801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=902801"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/902801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/902802"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=902801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=902801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=902801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}