{"id":922437,"date":"2026-04-27T19:09:13","date_gmt":"2026-04-27T19:09:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/922437\/"},"modified":"2026-04-27T19:09:13","modified_gmt":"2026-04-27T19:09:13","slug":"phonak-us-partners-with-usa-pickleball-in-hearing-health-campaign","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/922437\/","title":{"rendered":"Phonak US Partners with USA Pickleball in Hearing Health Campaign"},"content":{"rendered":"<p>The sponsorship anchors the new \u201cHear to Win\u201d campaign, bringing hearing health education and technology demonstrations to pickleball events nationwide.<\/p>\n<p><a href=\"https:\/\/www.phonak.com\/en-us\" rel=\"nofollow noopener\" target=\"_blank\">Phonak US<\/a> has announced an exclusive sponsorship with <a href=\"https:\/\/usapickleball.org\" rel=\"nofollow noopener\" target=\"_blank\">USA Pickleball<\/a> as part of its nationwide \u201cHear to Win\u201d campaign. The initiative, designed to encourage a proactive approach to hearing health, was announced at the American Academy of Audiology Annual Conference 2026 and will be implemented at major events across the country.<\/p>\n<p>The partnership aims to engage the nearly 20 million pickleball players in the US, a demographic that prioritizes social and physical activity. Through this collaboration, Phonak intends to highlight the role of hearing in maintaining connection and overall well-being.<\/p>\n<p>\u201cPickleball is all about connection through communicating with your partner, staying fully engaged in the moment and building community,\u201d says Christine Jones, Sonova\u2019s vice president marketing wholesale, US, in a release. \u201cThrough our partnership with USA Pickleball, we\u2019re showing that better hearing is part of an active lifestyle. With our Hear to Win campaign, we want players and fans to experience how today\u2019s hearing technology can help them stay confident, competitive and connected both on and off the court.\u201d<\/p>\n<p>A central component of the sponsorship will be the <a href=\"https:\/\/hearingreview.com\/?s=Phonak+Sphere\" rel=\"nofollow noopener\" target=\"_blank\">Phonak Sphere<\/a> Sound Lab, a courtside activation at select tournaments. The lab will offer attendees opportunities to participate in hearing technology demonstrations, learn about hearing protection, and connect with local hearing care providers.<\/p>\n<p>The year-round partnership will also feature digital promotions, livestream integrations, and member communications within the USA Pickleball community. The campaign further includes digital hearing screenings, educational tools, consumer content on active lifestyles, and local hearing health events.<\/p>\n<p>\u201cOur community is passionate about staying active and healthy at every age,\u201d says Christian Portaro, senior director of corporate partnerships at USA Pickleball, in a release. \u201cPartnering with Phonak US helps us raise awareness of hearing health while enhancing the tournament experience for players and fans, especially during National Pickleball Month.\u201d<\/p>\n<p>The Hear to Win campaign launches this spring and will continue throughout the tournament season.<\/p>\n","protected":false},"excerpt":{"rendered":"The sponsorship anchors the new \u201cHear to Win\u201d campaign, bringing hearing health education and technology demonstrations to pickleball&hellip;\n","protected":false},"author":2,"featured_media":922438,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5311],"tags":[14930,258601,258602,106921,258603,49,978,659],"class_list":["post-922437","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-states","tag-athletes","tag-christine-jones","tag-hearing-protection","tag-original","tag-phonak","tag-united-states","tag-us","tag-usa"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116478251266167289","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/922437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=922437"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/922437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/922438"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=922437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=922437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=922437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}