\n\tMen\u2019s winner Sabastian Sawe set a new record of 1:59:30, becoming the first person to break the fabled two-hour barrier. Women\u2019s winner Tigist Assefa also set a new record for women at 2:15:41. Both runners were wearing the Adidas Adizero Adios Pro Evo 3<\/a>.<\/p>\n \n\tSunday\u2019s astonishing feat \u2014 which also saw second-place men\u2019s finisher Yomif Kejelcha break the two-hour mark \u2014 comes almost exactly a decade<\/a> after\u00a0Nike<\/a>\u00a0first declared its intention to help long-distance runners<\/a> break the two-hour marathon barrier, under its so-called Breaking 2 project<\/a>. While Nike was beaten to the finish line \u2014 both literally and figuratively \u2014 by Adidas, the company was gracious in the (momentary) defeat, congratulating its rival with a social media post that read, \u201cThe clock has been reset. There is no finish line.\u201d<\/p>\n \n\tNike also congratulated Sawe in the comments of the post, adding a \u201cWell done\u201d to the Team Adidas Kenyan star.<\/p>\n \n\tAs for Adidas, the company launched its record-breaking marathon sneakers online Monday for wide release \u2014 and sales are moving swiftly.<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\tNEW RELEASE\t\t\t\t\t\t<\/p>\n \t\t\t\t\tAdidas Adizero Adios Pro Evo 3\t\t<\/p>\n \n\t\tThe Adios Pro Evo 3 sneaker features a new LIGHTSTRIKE Pro Evo foam compound that offers superior energy-return, plus an improved rubber outsole that provides better traction with every step by placing more attention to the forefoot. A new carbon-fiber infused \u201cstiffening element\u201d sits between the foam and outsole to provide stability. Adidas says this is its lightest running shoe yet, weighing less than 100 grams (a men\u2019s size 9 shoe, for example, weighs less than 97 grams).\t<\/p>\n \n\tThe Adizero Adios Pro Evo 3 sneakers launched on the Adidas app Monday and quickly sold out within the hour<\/a>, with no word yet on whether they\u2019ll be restocked. For now, the shoes are still available online, going for almost $2,000 on resale sites like StockX<\/a> (they originally retailed for $500).<\/p>\n \n\tIf you don\u2019t have two grand to drop on a pair of sneakers, you can still pick up the previous models of Adidas\u2019 new super shoe.<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\tEDITOR\u2019S PICK\t\t\t\t\t\t<\/p>\n \t\t\t\t\tAdidas Adizero Adios Pro 4\t\t<\/p>\n \n\t\tThe Adidas website<\/a> has just under a dozen styles of the Adizero Adios Pro 4 sneaker available right now with a full sizing run in stock. First released last January, the shoes are super popular with both amateur marathoners and intermediate long-distance runners alike, thanks to the lightweight cushioning and thick, shock-absorbing sole, plus a \u201cLightlock\u201d upper that provides a snug fit for ankle and foot support. There are multiple colorways available, but we\u2019re partial to this minimalist \u201cnon-dyed\u201d design above.\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\tALSO CONSIDER\t\t\t\t\t\t<\/p>\n \t\t\t\t\tAdidas Adizero EVO SL EXO\t\t<\/p>\n \n\t\tThe Adidas Adizero EVO SL EXO sneakers launched earlier this year and they\u2019re one of the best running shoes from Adidas in terms of performance features and price point. Designed with a breathable textile upper, textile sockliner and a grippy sculpted outsole, these sneakers are suitable for road racing and casual runs alike<\/a>. They also feature the lightweight LIGHTSTRIKE Pro cushioning seen on the more expensive models above. Design-wise, these shoes feature the Adidas three-stripe detail prominently, with bold stripes and contrast-color piping. \t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\tTOP-REVIEWED\t\t\t\t\t\t<\/p>\n \t\t\t\t\tAdidas Adizero Evo SL\t\t<\/p>\n \n\t\tOne Adidas\u2019 bestselling running shoes is the Adizero Evo SL, released last year. This shoe combines the brand\u2019s patented running technology with a streetwear-inspired aesthetic, letting you take these to a concert<\/a> as easily as you would take them on the track. They\u2019re great as everyday walking shoes or gym sneakers too. Choose from more than a dozen colorways and multiple sizes online. The Adizero Evo SL shoes are the top-reviewed pair of runners on the Adidas website, with a 4.7-star rating (out of five) from hundreds of verified shoppers online.\t<\/p>\n \n\tFour of the five top male finishers in the London Marathon wore Adidas sneakers. Only third-place finisher Jacob Kiplimo wore Nike sneakers, with the Ugandan long distance runner seen in what\u2019s likely a prototype version of a forthcoming pair of Nike Alphafly 4 shoes.<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\tALSO AVAILABLE\t\t\t\t\t\t<\/p>\n \t\t\t\t\tNike Nike Vaporfly 4 Road Racing Shoes\t\t<\/p>\n \n\t\tOf course, Nike makes an entire line of running shoes, with these Vaporfly 4 sneakers recently launching online. The Vaporfly 4 is engineered for lightness and comfort, with a mesh upper, a slight midsole reduction in the Nike ZoomX lightweight foam and a thinner rubber on the outsole compared to the Vaporfly 3. You can see more Nike running shoes online here<\/a>.\t<\/p>\n \n\tThe\u00a0Adidas Adizero\u00a0Adios Pro Evo 3 debuted for the first time in London. Prior to Sawe\u2019s win, the previous marathon record was held by Kelvin Kiptum, who ran a 2:00:35 at the Chicago Marathon in 2023 while wearing Nike sneakers. The Kenyan star, who died in a car accident in February 2024 still holds two of the six fastest times in marathon history.<\/p>\n","protected":false},"excerpt":{"rendered":"If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may…\n","protected":false},"author":2,"featured_media":922843,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7757],"tags":[13825,748,393,1630,4884,257,31693,38186,38187,103332,16,15],"class_list":["post-922842","post","type-post","status-publish","format-standard","has-post-thumbnail","category-london","tag-adidas","tag-britain","tag-england","tag-fitness","tag-great-britain","tag-london","tag-nike","tag-noads","tag-rs-recommends","tag-sneakers","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116479285823698287","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/922842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=922842"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/922842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/922843"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=922842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=922842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=922842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Adidas](\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\")
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