{"id":926823,"date":"2026-04-29T17:51:17","date_gmt":"2026-04-29T17:51:17","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/926823\/"},"modified":"2026-04-29T17:51:17","modified_gmt":"2026-04-29T17:51:17","slug":"famous-liverpool-beatles-tour-named-top-experience-in-the-uk-by-reviewers","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/926823\/","title":{"rendered":"Famous Liverpool Beatles tour named top experience in the UK by reviewers"},"content":{"rendered":"<p>Liverpool\u2019s famous Magical Mystery Tour has been named the number one visitor experience in the UK by Tripadvisor reviewers.<\/p>\n<p>The distinctive yellow bus tour, which carries more than 80,000 passengers a year around the city\u2019s iconic Beatles landmarks, led the rankings in the 2026\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4673881-1&amp;h=529818021&amp;u=https%3A%2F%2Fwww.tripadvisor.com%2FTravelersChoice-ThingsToDo&amp;a=Travelers%27+Choice%C2%AE+Awards%3A+Best+of+the+Best+Things+To+Do\" target=\"_blank\" rel=\"noopener\">Travelers\u2019 Choice\u00ae Awards: Best of the Best Things to Do<\/a>.<\/p>\n<p>It claimed first place in the Top Experiences in the UK, and was rated fifth in the world, beaten only by tours in Porto, Hiroshima in Japan, Barcelona and an Amsterdam canal cruise.<\/p>\n<p>The prestigious global awards, which are split into several different categories, were created to highlight the highest-rated experiences and attractions based on millions of independent Tripadvisor reviews and ratings over the previous 12 months.<\/p>\n<p>For the Magical Mystery Tour, which is operated by\u00a0Cavern Club owners Cavern City Tours, news of the accolade came as a complete \u2013 but very nice \u2013 surprise.<\/p>\n<p>\u201cWe had no idea, but it was great news,\u201d says head of marketing Victoria McDermott. \u201cIt\u2019s based on the number of Tripadvisor reviews and the starring you get, giving you an overall ranking, so there\u2019s obviously kudos to being number one because it reflects people\u2019s genuine reaction to their experience.<\/p>\n<p>\u201cFor us as a business getting this award does make a difference because we attract visitors from all over the world and reviews are an online word of mouth so this does affect their choices.\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"650\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/04\/IMG_5178-e1737461612779.jpg\" alt=\"Credit MMT\" class=\"wp-image-213177\"\/>Credit MMT<\/p>\n<p>\u201cIt\u2019s a real credit to the whole team, not just the Magical Mystery Tour guides and drivers, but everybody who works for the company because it includes the Cavern Club as well.\u00a0<\/p>\n<p>\u201cWhen visitors end their tour, they can go into the Cavern whenever they want to on that day and I think quite often people are surprised by that because they\u2019re getting a double whammy.\u201d<\/p>\n<p>The Magical Mystery Tour is the longest-running Beatles sightseeing tour in the UK, started more than 40 years ago by Dave Jones and Bill Heckle.<\/p>\n<p>\u201cThey were Beatles fans but also fans of the city,\u201d says Victoria. \u201cBack then Liverpool didn\u2019t have the tourism it has now, so they were really pioneering and to get from where it started to where we are now makes us very happy.\u201d<\/p>\n<p>Jon Keats, Director of The Cavern Club, says so much of the response from reviewers is down to the personal approach which the Magical Mystery Tour team takes.<\/p>\n<p>\u201cFor more than four decades, our guides, drivers and team have been sharing Liverpool\u2019s story with Beatles fans from every corner of the globe, and this award is a huge credit to their passion,\u00a0knowledge\u00a0and commitment,\u201d he adds.<\/p>\n<p>Victoria says although the accolade is for the Magical Mystery Tour, it\u2019s recognition for the whole city too.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/04\/272293193_10165820889430414_5342523701744867352_n-e1777478291991.jpg\" alt=\"Magical Mystery Tour\" class=\"wp-image-238742\"\/><br \/>\nShe explains:<\/p>\n<p>\u201cWe do a lot of international marketing, and the city of Liverpool hero products largely are The Beatles and football, so we do collaborate with other Beatles attractions like Strawberry Field and well-known attractions like Mersey Ferries and LFC.\u00a0<\/p>\n<p>\u201cWe go out with our individual businesses in mind, but also the wider destination because if we can get people here they see what else there is to do.<\/p>\n<p>\u201cMost of the time they\u2019re really surprised by how beautiful it is, how welcoming, the architecture, the cathedrals, so many things they maybe didn\u2019t know. So they\u2019ll come for one thing and find a million others and they\u2019ll tell their friends and come back.\u00a0<\/p>\n<p>\u201cFor the city region economy it\u2019s so important and we\u2019re proud of the part we play in that.\u201d<\/p>\n<p>Find out more about the Magical Mystery Tour <a href=\"https:\/\/www.cavernclub.com\/magical-mystery-tour-liverpool-tickets\/?srsltid=AfmBOooUm7XcihssS6nS5LFf7fyNvf97FMOi0k5GDwMx2YrShdQW2s0o\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<br \/>\nFind out what\u2019s on in Liverpool this week <a href=\"https:\/\/theguideliverpool.com\/whats-on-in-liverpool\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<p>Find out what\u2019s good up North on our new platform, The Northern Guide.\u00a0<br \/>\nFrom the best hotels, beauty spots, days out,\u00a0food\u00a0and more up North \u2013 visit<a href=\"https:\/\/thenorthernguide.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0thenorthernguide.com<\/a>\u00a0and follow The Northern Guide on Instagram\u00a0<a href=\"https:\/\/www.instagram.com\/thenorthernguideuk\/\" target=\"_blank\" rel=\"noreferrer noopener\">HERE.<\/a><\/p>\n<p>                <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Liverpool\u2019s famous Magical Mystery Tour has been named the number one visitor experience in the UK by Tripadvisor&hellip;\n","protected":false},"author":2,"featured_media":926824,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8815],"tags":[748,2766,12232,393,126,4884,2348,179,269,16,15],"class_list":{"0":"post-926823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-liverpool","8":"tag-britain","9":"tag-culture","10":"tag-days-out","11":"tag-england","12":"tag-features","13":"tag-great-britain","14":"tag-history","15":"tag-liverpool","16":"tag-music","17":"tag-uk","18":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116489270291018694","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/926823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=926823"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/926823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/926824"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=926823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=926823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=926823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}