{"id":93442,"date":"2025-05-11T19:13:12","date_gmt":"2025-05-11T19:13:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/93442\/"},"modified":"2025-05-11T19:13:12","modified_gmt":"2025-05-11T19:13:12","slug":"k-ways-60th-anniversary-exhibition-arrives-in-london","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/93442\/","title":{"rendered":"K-Way’s 60th Anniversary Exhibition Arrives in London"},"content":{"rendered":"

\n\tLONDON<\/a> \u2014 <\/strong>Nothing goes better together than a K-Way<\/a> rain jacket <\/strong>and London\u2019s stormy weather, according to an upcoming exhibition<\/a> at Somerset House, which runs from May 15 to 18 as part of Photo London<\/a>.<\/p>\n

\n\tCurated by Gianluigi Ricuperati, the exhibition<\/a> is titled \u201cIn Y\/Our Life \u2013 The Hidden Side of Everyday Things,\u201d and looks at the history of objects from brands including Bic, Chupa Chups, Moon Boot, Polaroid and Scotch.<\/p>\n

\n\t\u201cOne thing that these products have in common is their inclusivity, the fact that they are popular somehow,\u201d said Ricuperati.<\/p>\n

\n\t\u201cTheir inventiveness enhances the experience of daily life \u2014 which is very mysterious because it\u2019s made of emotions, memories, projections, et cetera. So we decided to involve artists and designers and creatives in general to interpret these things,\u201d he added.<\/p>\n

\n\tThe traveling exhibition<\/a> began in Milan after the brand\u2019s fall 2025 runway<\/a> in February, and will go to Paris after its stint in the U.K. The show tailors itself to every country it visits, offering city-specific installations.<\/p>\n

\n\tLondon\u2019s show features a multisensory rain room, designed in collaboration with olfactory artist Francesca Casale and photographer Serafin Gerber; a photographic installation by Anastasia Pavlova documenting the life of things, and a series of works by international artists inspired by\u00a0 the exhibition\u2019s theme.\u00a0<\/p>\n

\n\tThe installation arrives on the heels of K-Way<\/a> opening its first store in London after investment fund Permira Growth Opportunities II <\/a>bought a 40 percent stake in the French outerwear brand, which was valued at 505 million euros.<\/p>\n

\n\tLorenzo Boglione, the brand\u2019s chief executive officer, said reception to the store has been \u201cvery good,\u201d adding, \u201cSales are in the area of our expectation. We are looking for more stores, and would like to open at least a couple of more stores in London. We are super excited and will focus on U.K. in general, not only London.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON \u2014 Nothing goes better together than a K-Way rain jacket and London\u2019s stormy weather, according to an…\n","protected":false},"author":2,"featured_media":93443,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,393,6968,4884,44033,257,16,15],"class_list":{"0":"post-93442","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-england","10":"tag-exhibition","11":"tag-great-britain","12":"tag-k-way","13":"tag-london","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114490796315454105","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/93442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=93442"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/93442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/93443"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=93442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=93442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=93442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}