{"id":935761,"date":"2026-05-03T21:33:22","date_gmt":"2026-05-03T21:33:22","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/935761\/"},"modified":"2026-05-03T21:33:22","modified_gmt":"2026-05-03T21:33:22","slug":"sebago-marks-80th-anniversary-with-made-in-usa-docksides","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/935761\/","title":{"rendered":"Sebago Marks 80th Anniversary With Made in USA Docksides"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/wwd.com\/tag\/sebago\/\" id=\"auto-tag_sebago\" data-tag=\"sebago\" rel=\"nofollow noopener\" target=\"_blank\">Sebago<\/a> is celebrating its 80th birthday with a slate of activations and products to honor its history in footwear.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTaking it back to where it all began, the shoe company has launched a Made in USA capsule collection featuring its signature Docksides <a href=\"https:\/\/wwd.com\/tag\/boat-shoes\/\" id=\"auto-tag_boat-shoes\" data-tag=\"boat-shoes\" rel=\"nofollow noopener\" target=\"_blank\">boat shoes<\/a>. The style, which was entirely manufactured in the United States, and is offered for men in two colorways and crafted from premium full-grain leather.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlongside the footwear, the capsule is completed by a selection of leather accessories\u2014coasters, a planner cover, a key holder, and a valet tray\u2014all made from leather and produced in the United States using traditional artisanal processes.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/wwd.com\/footwear-news\/shoe-trends\/mens-fall-2026-footwear-trends-pitti-uomo-1238459580\/\" id=\"related_article_link_sebago\" data-tag=\"sebago\" rel=\"nofollow noopener\" target=\"_blank\">Sebago<\/a> noted that the \u201cMade in USA\u201d line is available as a limited edition on Sebago.com and in a selection of mono-brand stores in Italy, France, and Spain. The accessories will also be available exclusively at the London store.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSebago is also taking its birthday milestone celebrations on the road with its new boat tour across Europe. At the heart of the initiative is a boat built in the shape of the Docksides boat shoe that will sail along major European waterways during key moments in each city\u2019s cultural calendar.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe tour kicked off in Milan last month, where the boat navigated the Navigli canals from April 21 to 26, coinciding with Design Week. It will then continue to Amsterdam, before arriving in Florence from June 16 to 19 during Pitti Immagine Uomo, and finally reach Paris, sailing along the Seine from June 23 to 28 during <a href=\"https:\/\/wwd.com\/footwear-news\/shoe-industry-news\/athletic-shoes-paris-mens-fashion-week-january-2026-1238464018\/\" data-type=\"post\" data-id=\"1238464018\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Men\u2019s Fashion Week<\/a>.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/SEBAGO_02_2026_31.jpg\" alt=\"Sebago, boat shoes, Made in USA, Docksides, shoes, footwear\" data-lazy- data-lazy- height=\"1024\" width=\"819\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tSebago\u2019s Made in USA Docksides.<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Sebago<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAt each stop, the arrival of the shoe-boat will be accompanied by moments of celebration with the local community, dedicated activations and events, as well as amplifying its <a href=\"https:\/\/wwd.com\/tag\/anniversary\/\" id=\"auto-tag_anniversary\" data-tag=\"anniversary\" rel=\"nofollow noopener\" target=\"_blank\">anniversary<\/a> capsule collection.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhat\u2019s more, the brand has launched the third volume of its editorial project dubbed the Sebago YearBook. Described as \u201ca visual and textual journey that leads into the authentic atmospheres of Maine,\u201d the company is weaving together stories rooted in local traditions and evocative descriptions of the iconic places that have shaped the brand\u2019s identity. This is done through images, testimonials, and storytelling, the company noted.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cOur 80th <a href=\"https:\/\/wwd.com\/menswear-news\/mens-sportswear\/j-lindeberg-30-hans-christian-meyer-golf-1238895551\/\" id=\"related_article_link_anniversary\" data-tag=\"anniversary\" rel=\"nofollow noopener\" target=\"_blank\">anniversary<\/a> marks an important milestone,\u201d <a href=\"https:\/\/wwd.com\/footwear-news\/shoe-industry-news\/feature\/sebago-teams-with-sease-1203135684\/\" data-type=\"post\" data-id=\"1203135684\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lorenzo Boglione<\/a>, chief executive officer of BasicNet Group, the parent company of Sebago, told FN. \u201cA highlight of the celebrations is the Sebago Boat Tour, featuring a custom-built boat inspired by our iconic Portland Docksides boat shoe \u2014the style that made Sebago globally recognized \u2013 which will travel across some of Europe\u2019s most iconic waterways during key moments of the fashion calendar.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/wwd.com\/business-news\/basicnet-parent-kway-superga-sebago-names-new-ceos-1237091896\/\" data-type=\"post\" data-id=\"1237091896\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The CEO added<\/a> that he\u2019s also proud to return production close to Lake Sebago in Maine for the anniversary capsule. \u201cIt\u2019s both an exciting challenge and a great source of pride for the brand,\u201d Boglione added.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/08731257W___912.jpg\" alt=\"Sebago, boat shoes, Made in USA, Docksides, shoes, footwear\" data-lazy- data-lazy- height=\"751\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tSebago\u2019s Made in USA Docksides.<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Sebago<\/p>\n","protected":false},"excerpt":{"rendered":"Sebago is celebrating its 80th birthday with a slate of activations and products to honor its history in&hellip;\n","protected":false},"author":2,"featured_media":935762,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5311],"tags":[30222,261590,180014,49,978,659],"class_list":["post-935761","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-states","tag-anniversary","tag-boat-shoes","tag-sebago","tag-united-states","tag-us","tag-usa"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116512792516085299","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/935761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=935761"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/935761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/935762"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=935761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=935761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=935761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}