Betty<\/a> culture is vital to our continued success and incredibly hard to do.\u201d<\/p>\nThe UK government increased the Remote Gaming Duty from 21% to 40%, starting last month, applying to online gaming products like casinos and slots.<\/p>\n
UK Launch in June<\/p>\n
According to Park, the UK team \u201chas developed a very interesting approach\u201d to the newly implemented tax rate \u201cwhich goes far beyond lowering RTP and lowering supplier fees\u201d.<\/p>\n
Betty UK will be using 23 Broadway, the player acquisition technology platform.<\/p>\n
Betty and Will Ventures, alongside 359 Capital, CEAS Investments and Dave Bartman, announced in March they would be providing 23 Broadway with $3 million in seed funding. 23 Broadway\u2019s Atlas platform, which uses artificial intelligence, was used by Betty to scale faster in Ontario, without needing to build marketing infrastructure or technology themselves.<\/p>\n
Female-Focused Brand<\/p>\n
\nI\u2019m learning that preserving the Betty culture is vital to our continued success and incredibly hard to do,\u201d said Park. \u201cI\u2019ve learned the UK player is very similar to who we serve today in Ontario. One thing that surprised me is how much players want reliable chat-based customer service.\u201d<\/p>\n<\/blockquote>\n
The company went live in Ontario\u2019s regulated igaming market in February 2023, as a female-focused icasino brand.<\/p>\n
The company will also be launching in Alberta<\/a>, when that new regulated market goes live in July.<\/p>\n","protected":false},"excerpt":{"rendered":"Posted on: May 5, 2026, 05:38h.\u00a0 Last updated on: May 5, 2026, 05:38h. Group CEO\u00a0announces plans as part…\n","protected":false},"author":2,"featured_media":940282,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3,4],"tags":[262719,262720,748,262721,393,4884,62299,1144,712,16,15,1764],"class_list":["post-940281","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uk","category-united-kingdom","tag-betty","tag-betty-canada","tag-britain","tag-canadian-gaming","tag-england","tag-great-britain","tag-igaming","tag-northern-ireland","tag-scotland","tag-uk","tag-united-kingdom","tag-wales"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116524474108847789","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/940281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=940281"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/940281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/940282"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=940281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=940281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=940281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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The Co-Founder of Betty Canada says the company is expanding to the United Kingdom. (Image: Betty)