On a beach in North Tyneside, fitness instructor David Fairlamb is putting nearly 40 people of all ages through their paces in a group training session.<\/p>\n
He has worked in the fitness industry for 30 years – long before social media, let alone artificial intelligence.<\/p>\n
Fairlamb, 54, believes AI has its place in fitness programmes and nutrition, but says it cannot fully replace real-life coaching.<\/p>\n
“You cannot beat that real person, that real connection, the accountability,” he says.<\/p>\n
When shown the AI\u2011generated adverts that breached advertising rules, his reaction is immediate.<\/p>\n
“It’s so wrong. It’s so misleading. And it’s so worrying for younger kids,” he says.<\/p>\n
“These ads talk about 28\u2011day transformations. I’ve been doing this for 30 years and I’m telling you now – that just doesn’t happen. You’ve got no chance.”<\/p>\n
Fairlamb recently started working alongside his daughter Georgia Sybenga, 25, who says even people who grew up around social media struggle to tell what is real.<\/p>\n
“Sometimes I question it myself,” she says. “Some of them, you really can’t tell.”<\/p>\n
Both worry a constant exposure to idealised, artificial bodies can damage confidence – particularly among young people.<\/p>\n
“They think ‘I could look like that in 30 days’,” Fairlamb says. “But that body might not even be real. For young lads, for their mental health, it’s really concerning.”<\/p>\n
Sybenga also warns AI\u2011generated fitness programmes do not have the full picture.<\/p>\n
“It doesn’t take into consideration injuries or health conditions, so… you could injure yourself,” she says.<\/p>\n","protected":false},"excerpt":{"rendered":"On a beach in North Tyneside, fitness instructor David Fairlamb is putting nearly 40 people of all ages…\n","protected":false},"author":2,"featured_media":943160,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4322],"tags":[1630,105,16,15],"class_list":{"0":"post-943159","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-fitness","9":"tag-health","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/943159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=943159"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/943159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/943160"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=943159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=943159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=943159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}