{"id":945466,"date":"2026-05-08T06:18:13","date_gmt":"2026-05-08T06:18:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/945466\/"},"modified":"2026-05-08T06:18:13","modified_gmt":"2026-05-08T06:18:13","slug":"uk-biggest-brand-movers-2026","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/945466\/","title":{"rendered":"UK Biggest Brand Movers 2026"},"content":{"rendered":"<p data-block-key=\"6136j\">Amazon Shipping leads the UK\u2019s Biggest Brand Movers for April after recording improvements across 11 metrics: Awareness, Ad Awareness, Buzz, Impression, Value, Satisfaction, Recommend, Quality, Consideration, Purchase Intent, and Current Customer.<\/p>\n<p data-block-key=\"46qvf\">Close behind, HBO Max records improvements across all four media metrics: Awareness, Ad Awareness, WOM Exposure, and Buzz, alongside gains in Impression, Satisfaction, Recommend, Quality, Consideration, Purchase Intent, and Current Customer.<\/p>\n<p data-block-key=\"a2m29\">Colgate ranks third, registering increases across all six brand perception metrics: Impression, Value, Reputation, Satisfaction, Recommend, and Quality, combined with uplifts in Awareness, Consideration, and Current Customer.<\/p>\n<p data-block-key=\"2vvno\">Heineken takes fourth with gains across Ad Awareness, WOM Exposure, Buzz, Impression, Value, Satisfaction, Recommend, Purchase Intent, and Current Customer.<\/p>\n<p data-block-key=\"65o44\">In fifth, Revolut sees gains in Awareness, Ad Awareness, WOM Exposure, Buzz, Satisfaction, Consideration, Purchase Intent, and Current Customer.<\/p>\n<p data-block-key=\"9qe22\">The top ten is completed by Assassin\u2019s Creed, Pilgrims Choice, London Overground, Vue, and Smirnoff, all of which registered statistically significant improvements across multiple measures of consumer perception.<\/p>\n","protected":false},"excerpt":{"rendered":"Amazon Shipping leads the UK\u2019s Biggest Brand Movers for April after recording improvements across 11 metrics: Awareness, Ad&hellip;\n","protected":false},"author":2,"featured_media":945467,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5018,3,4],"tags":[748,393,4884,1144,712,16,15,1764],"class_list":{"0":"post-945466","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-britain","8":"category-uk","9":"category-united-kingdom","10":"tag-britain","11":"tag-england","12":"tag-great-britain","13":"tag-northern-ireland","14":"tag-scotland","15":"tag-uk","16":"tag-united-kingdom","17":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116537504914220993","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/945466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=945466"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/945466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/945467"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=945466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=945466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=945466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}