{"id":945760,"date":"2026-05-08T09:24:31","date_gmt":"2026-05-08T09:24:31","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/945760\/"},"modified":"2026-05-08T09:24:31","modified_gmt":"2026-05-08T09:24:31","slug":"choms-the-malaysian-brand-proving-gluten-free-desserts-can-still-be-indulgent","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/945760\/","title":{"rendered":"Choms: The Malaysian Brand Proving Gluten-Free Desserts Can Still Be Indulgent"},"content":{"rendered":"

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In a market filled with indulgent desserts, Choms stands out for a different reason, and it was never just about selling brownies. It started with a mother trying to make sure her child didn\u2019t feel left out.<\/p>\n

Founded in Malaysia by husband-and-wife duo Muhammad Syafiq and Adreena Sofia, Choms began as a personal solution at home. Their son, who struggles with eczema, needed to cut down on gluten, but like most kids, he still loved desserts.<\/p>\n

\"\"Instead of taking that joy away, Adreena started experimenting in the kitchen, creating gluten-free brownies that didn\u2019t taste like a compromise. <\/p>\n

The goal was simple: keep the richness, texture, and indulgence, minus the gluten.<\/p>\n

\u201cWhat began for my son is now for everyone,\u201d she shares.<\/p>\n

That small, personal effort has since evolved into a growing homegrown dessert brand built on inclusivity, care, and quality.<\/p>\n

\"\"Foto: Siti Murni\/TRP<\/p>\n

Strengthening The Next Phase of Growth<\/p>\n

Today, Choms is strengthening its next phase of growth with the addition of Afiq Nazar<\/a> and Illyas Ariff<\/a>, who bring expertise in operations, partnerships, and retail strategy. <\/p>\n

Their role is to help scale the brand beyond its heartfelt beginnings into a structured, commercially competitive player in the premium dessert space.<\/p>\n

At its core, Choms is known for its signature gluten-free brownies: fudgy, rich, and deeply chocolatey. More importantly, they challenge the common perception that gluten-free desserts are inferior or restrictive.<\/p>\n

\"\"Foto: Siti Murni\/TRP<\/p>\n

READ MORE:<\/strong> [Eksklusif] Pilot Ini Buka Restoran Tawar Menu \u2018Smashed Burgers & Shrimp Rolls Di Bukit Damansara<\/a><\/p>\n

More Than Just Brownies<\/p>\n

The brand\u2019s direction remains focused on expanding this experience. <\/p>\n

Beyond brownies, Choms is exploring a wider range of better-for-you desserts, including cookies, cakes, gifting boxes, and event-ready treats. The aim is to cater to everyday moments from birthdays and family gatherings to corporate gifting and weddings.<\/p>\n

Retail expansion is also part of the plan. <\/p>\n

Choms is looking to move beyond direct orders into pop-ups, caf\u00e9s, specialty grocers, and online platforms, with the long-term goal of launching its own physical dessert concept.<\/p>\n

\"\"Foto: Choms<\/p>\n

Built on Inclusivity, Not Just Indulgence<\/p>\n

Ultimately, Choms isn\u2019t just building a dessert business. It\u2019s building a brand rooted in inclusivity where people with dietary needs don\u2019t have to feel like an afterthought.<\/p>\n

From a home kitchen to a growing Malaysian brand, Choms represents a shift in how desserts are made and experienced: indulgent, thoughtful, and made for everyone.<\/p>\n

\n

We Tried Some, And Loved It!<\/p>\n

Our personal favourites? These three; the Kunafa Pistachio, S\u2019mores, and Ferrero brownies. Each one has its own unique flavour, but all are equally indulgent and worth trying.<\/p>\n

\"\"Foto: Siti Murni\/TRP<\/p>\n

\"\"Foto: Siti Murni\/TRP<\/p>\n

\"\"Foto: Siti Murni\/TRP<\/p>\n

You gotta try them yourself, really.<\/p>\n

Share your thoughts with us via TRP\u2019s\u00a0Facebook<\/a>,\u00a0Twitter<\/a>,\u00a0Instagram<\/a>, or\u00a0Threads<\/a>.<\/p>\n

\t
\n\t\tSiti Murni<\/a><\/p>\n

I enjoy writing and eating at the same time. I sit at my work desk for hours every day. Oh! I like cafe hopping, though I don’t drink coffee. I’m, uh.. indecisive. I see eight sides of everything.
\n
\nCurrently leading Bahasa desk for The Rakyat Post as the Head Writer & Assistant Editor.<\/p>\n