{"id":94638,"date":"2025-05-12T06:13:12","date_gmt":"2025-05-12T06:13:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/94638\/"},"modified":"2025-05-12T06:13:12","modified_gmt":"2025-05-12T06:13:12","slug":"ouai-cofounder-launches-skin-care-and-supplement-brand-timebeam-beauty","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/94638\/","title":{"rendered":"Ouai Cofounder Launches Skin Care and Supplement Brand Timebeam Beauty"},"content":{"rendered":"

\n\tTimebeam Beauty<\/a> is betting big on NAD+<\/a>, as it merges beauty<\/a> and wellness<\/a>.\u00a0\u00a0<\/p>\n

\n\tOn Tuesday, the new NAD+ booster-powered skin care and wellness<\/a> brand is launching direct-to-consumer on timebeam.com with four stock keeping units: Skinbeam Milky Serum, $42, a hydrating serum featuring an NAD+ booster, peptides and hyaluronic acid for firmer, moisturized skin; Bounce Mode Healthy Pixie, $49 for a 30-day supply, a lemon drop-flavored drink powder that includes an NAD+ booster, electrolytes and hyaluronic acid for skin health, hydration and overall cell function; Moisture Melt Serum Balm, $38, a balm-to-oil serum infused with resveratrol, squalane and ceramides to boost the skin\u2019s barrier and maintain hydration, and Reset Mode Healthy Pixie, $54 for a 30-day supply, a tart cherry pop-flavored drink powder infused with ceramides, resveratrol and magnesium<\/a> to support healthy skin and better sleep.\u00a0The powders can be taken in a drink or like a pixie stick.<\/p>\n

\n\tIndustry sources estimate Timebeam Beauty will reach between $1 million and $4 million in retail sales in its first year on the market, depending on eventual retail expansion.<\/p>\n

\t\t\t\t\t\t\"Dr.<\/p>\n

\t\t\t\t\tDr. Lamees Hamdan<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n

\n\tTimebeam Beauty is founded by Dr. Lamees Hamdan, an integrative medicine doctor who also previously launched skin care brand Shiffa<\/a> and hair care brand Ouai alongside celebrity hairstylist Jen Atkin<\/a>. She also founded a clean supplement<\/a> line DL.MD in 2019.\u00a0<\/p>\n

\n\tThe line features four hero ingredients: a sunflower extract that boosts NAD+ levels [a coenzyme found in the cells], which support overall longevity and cellular function; peptides that support skin health and diminish fine lines; ceramides to boost the skin barrier, and resveratrol, which promotes healthy and youthful skin.\u00a0<\/p>\n

\n\tHamdan emphasized that the four products were developed to address key areas that can impact the skin, such as sleep and stress. For example, the Reset Mode Healthy Pixie takes cues from the \u201csleepy girl mocktail<\/a>\u201d and employs magnesium<\/a> to boost sleep, while the Bounce Mode Healthy Pixie features rhodiola, an adaptogen that can help manage stress<\/a>. Furthermore, the products work in conjunction to promote skin health internally and externally.<\/p>\n

\t\t\t\t\t\t\"Timebeam<\/p>\n

\t\t\t\t\tTimebeam Beauty Bounce Mode Healthy Pixie<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n

\n\t\u201cI was looking around, and I was looking at my own skin care line, and I was like, \u2018No one needs another moisturizer,’\u201d said Hamdan, adding that she was looking for something new to bring to the category. \u201cI said to myself, \u2018I need to launch<\/a> a skin care line again.\u2019 The question was, \u2018What do I need in a skin care line that no one has?’\u201d<\/p>\n

\n\tAs the lines between beauty and wellness continue to blur, Hamdan opted to take things a step further with this brand, intentionally launching with both topicals and ingestibles centered around boosting NAD+ levels, bringing in her holistic health approach from her functional medicine expertise.\u00a0<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tTimebeam Beauty Moisture Melt<\/p>\n

\n\t\u201cWhy are there supplements from supplement manufacturers who we don\u2019t even know? Who\u2019s behind the product? There are some that we [the skin care industry] do, of course and there is [topical] skin care, but why are people so afraid to come together?\u201d she said. \u201cThat is the 360 approach, and that is the future of skin care. That is what complete skin care is about.\u201d\u00a0<\/p>\n

\t\t\t\t\t\t\"Timebeam<\/p>\n

\t\t\t\t\tTimebeam Beauty Reset Mode Healthy Pixie<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n

\n\tFurthermore, Hamdan predicts that NAD+ boosters will drive the future of skin care, particularly as it relates to overall skin longevity. <\/p>\n

\n\t\u201cI\u2019ve really leaned into NAD+ boosters, because you\u2019re really talking about powering the cell.\u2026We\u2019re treating skin from a cellular level here. If it doesn\u2019t have enough energy, it\u2019s not going to be able to do its functions, which includes the collagen cells, the elastin cells, the lipid cells, the cell membranes, the skin barrier. It really is one of those ingredients that just help everything,\u201d Hamdan said. \u201cIn skin care, it will become synonymous with retinol and vitamin C.\u201d<\/p>\n

\n\tWhile the brand is just gearing up for launch<\/a>, Hamdan hinted at several upcoming stock keeping units, including a lymphatic drainage tool and a sun protection product. Additionally, she said the brand will continue with an external and internal approach, focusing on both topicals and ingestibles.<\/p>\n","protected":false},"excerpt":{"rendered":"Timebeam Beauty is betting big on NAD+, as it merges beauty and wellness.\u00a0\u00a0 On Tuesday, the new NAD+…\n","protected":false},"author":2,"featured_media":94639,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4318],"tags":[952,105,1325,39071,4434,974,16,15,2488],"class_list":{"0":"post-94638","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-beauty","9":"tag-health","10":"tag-launch","11":"tag-launches","12":"tag-nutrition","13":"tag-skincare","14":"tag-uk","15":"tag-united-kingdom","16":"tag-wellness"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114493391600459649","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/94638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=94638"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/94638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/94639"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=94638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=94638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=94638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}